VILMEI✨

Ranking 13 out of 1349 creators makes this account a giant that holds 68.1M followers, which is 61.9 times the median follower count of 1.1M. The growth rate of 1.0M new followers every month indicates fast and consistent expansion for an account that has been active for 5.5 years. This creator maintains a high level of engagement with a 5.96% like rate that clears the 4.93% median. Average views reach 14.7M per video, which is well above what one would predict for its follower size. The rest of this report details specific content performance and audience interaction patterns.

This audience approves content at a rate above the platform median. The high volume of saves shows intent to return as the primary form of engagement. Comments and shares follow as secondary actions for community and word of mouth. With 47,000 saves compared to 14,200 comments and 11,600 shares, the data proves viewers treat this content as a reference tool rather than a conversation starter. Brands should prioritize utility over interactive prompts since the audience prefers keeping the content for later use. Reach is inconsistent across the 38 videos. Only three videos hit the 5x average mark while a small portion of the total output reached the 2x threshold. A high consistency score indicates that views fluctuate wildly between posts rather than building a steady baseline. This audience behaves as an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue for this creator because of their large reach. With 68.1M followers, they sit in a high-tier bracket where brand deals command payments between $100,000 and $250,000 per post. The Creator Fund pays only pennies per thousand views, making it an insignificant source of income compared to the scale of direct brand partnerships. A rank of 13 out of 1349 means this creator commands a notable premium for their influence. Their position at the top of the leaderboard allows them to decline low-value offers and set high prices for exclusivity. A cost per view check shows that a quote near $200,000 would represent roughly $13.60 per video. This helps buyers determine if a requested rate is paying for actual reach or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Most content on this feed sits between 60 and 180 seconds. Creating videos in this duration aligns with where the account currently finds its largest audience share. High original audio usage means the creator prioritizes a consistent brand identity over the reach of trending tracks. Short captions average just 41 characters to keep the focus on the visuals. Open duet and stitch settings invite other creators to interact with the content. The top video lasted 97 seconds and reached 11.3 times the normal view count. It earned a high ratio of 80 likes for every comment, showing that it won through passive viewing rather than active debate. Average views reach nearly 15 million per post, marking this as an established large account. Strategy here should focus on maintaining consistent production quality to sustain an already huge following.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds. Most of the content falls within this timeframe with 16 out of 38 videos.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because they maintain a top-tier follower rank despite posting well below the field median. Their low frequency is not a result of neglect but reflects a high-effort production cycle that has remained stable for nearly two years. The wide gap between posts and an erratic consistency grade mean you cannot rely on a steady daily drumbeat. Content drops are irregular, making it difficult to predict exactly when a new video will land. You should target Tuesday or Thursday for potential tie-ins, as these days see the most frequent uploads. Saturday is the quietest day for new content. Most posts appear around 14:00 UTC. Marketers should plan for sporadic drops rather than a predictable weekly cycle.

Audience & Reach

The follower rank of 13 indicates a top-of-field profile with a high multiple over the median creator. This scale means a single campaign can reach a broad audience across many demographics simultaneously. The like rate exceeds the median by more than one percentage point. A higher engagement ratio suggests a sponsored message will land with more impact per view than on average accounts. This profile fits the beauty and lifestyle category because the high follower rank and above-average like response suggest a stable reach for visual products.