OnMilwaukee
The official Twitter account for the award-winning digital media company and daily magazine: https://onmilwaukee.com/. https://corporate.onmilwaukee.com/
96,074
Followers
4,753
Following
81,680
Tweets
8.3
Avg Engagement
985
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @onmilwaukee's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2007-10-03
- Verification:No
- Location:Milwaukee
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:3.5
- Avg Retweets per Tweet:4.8
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,249 tweetsThe account maintains moderate engagement with an average of 135 likes and 17 retweets per tweet. Content that highlights local celebrities and unique stories tends to perform better.
3.5
Avg Likes/Tweet
4.8
Avg Retweets/Tweet
11,353
Total Likes
15,484
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
6
75th Percentile
9,260
Top Tweet
0.09
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
69.6%
Original
1.0%
Replies
28.2%
Retweets
1.3%
Quotes
0.0%
Threads
1.1%
With Media
98.8%
With Links
27.6%
With #Tags
63.5%
With @Mentions
3.9%
With Emojis
145
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.04
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
87.7%
Weekday Posts
12.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 916 retweets (28% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is primarily local residents of Wisconsin interested in news, culture, and community events. The account also attracts followers from across the U.S. due to its coverage of national celebrities and events.
Average
Audience Quality
28.0%
Suspicion Index
37.3%
Low-Quality %
16
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
45.7%
Empty Bio
39.4%
<10 Tweets
8.3%
Mass Following (>2K)
0.0%
New (<90 days)
55.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.0%
No URL
29.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
6,836,005
Total Potential Reach
16
Median Follower Reach
109
75th Percentile Reach
5.1%
>1K followers
0.7%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
40.8%
Creators
4,078 accounts
19.8%
Consumers
1,978 accounts
39.4%
Dormant
3,944 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
53
Verified Followers
0.53% of total
1,087
Protected Accounts
10.87% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @funder | 1,114,080 | Journalist | Politics, Journalism, Music |
| @iownjd | 771,694 | Lawyer | learn, inspire, engage |
| @OccupyDemocrats | 553,029 | Political Activist | Progressive, Grassroots, Politics |
| @davenewworld_2 | 289,392 | Reporter | Racism, Reporting, Media |
| @joethomas73 | 280,539 | Athlete | Fathering, Interviews, Appearances |
| @redlettermedia | 223,863 | Reviewers | Movies, Reviews, Comedy |
| @weareoversight | 112,724 | Oversight | government, accountability, transparency |
| @DemConvention | 90,535 | Political Strategist | politics, democratic party, election |
| @Tomo20309138 | 76,120 | Medical Professional | Japan, Vaccines |
| @BrewersAssoc | 72,792 | Beer advocacy | Craft beer, Independent brewers, Brewing enthusiasts |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,433
Followers With Bio
4,567
Followers Without Bio
54.33%
% With Bio
45.67%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export full follower list with profile details, bios, locations, and follower counts as CSV.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed10,843
Combined Engagement
379
Total Likes
10,464
Total Retweets
2,169
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @SarahCAndersen: https://t.co/Pzt88hLQVl
RT @StanLewis_: Damar Hamlin has a toy drive you can still donate to while we wait: https://t.co/6ymVhWgSso https://t.co/Ej3tMoALWj
KISS' Gene Simmons launches new Wisconsin-made vodka @KISS @genesimmons https://t.co/Mi64JydTE5 https://t.co/qVobmNFM8q
RT @Brewers: SHUT 'EM OUT. #ThisIsMyCrew | @UWCreditUnion https://t.co/UdbW3IGXuj
RT @Bucks: 10-0. Undefeated in February. Congrats to Coach Bud on earning Eastern Conference Coach of the Month!! https://t.co/UX1RbrrDBj
Key Insights & Takeaways
The account leverages local celebrities and events to boost engagement. Content that highlights unique, community-driven stories resonates well with followers. Collaborations with local businesses and brands enhance the account's relevance and reach.
Strengths
- + Established follower base of 96,074
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @onmilwaukee reveals an growing Twitter presence with 96,074 followers. The account demonstrates a content-creator strategy, averaging 8.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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