O POVO

O POVO

@opovo

Notícias em tempo real sobre o Ceará, o Brasil e o Mundo. Facebook (https://www.facebook.com/unsupportedbrowser) Instagram (https://www.facebook.com/unsupportedbrowser)

Fortaleza, Ceará https://www.opovo.com.br/ Joined 2009-01-22 Date of Analysis: Dec 16, 2025

1,052,011

Followers

108

Following

353,455

Tweets

17.0

Avg Engagement

1,183

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @opovo's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mega Influencer (1M+)
  • Account Age:2009-01-22
  • Verification:No
  • Location:Fortaleza, Ceará

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:16.0
  • Avg Retweets per Tweet:0.9
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

A média de curtidas e retweets por tweet é estável, indicando um engajamento moderado. A falta de verificação pode afetar a credibilidade percebida por alguns seguidores.

16.0

Avg Likes/Tweet

0.9

Avg Retweets/Tweet

52,141

Total Likes

2,967

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

8

Median Likes

0

Median Retweets

15

75th Percentile

3,830

Top Tweet

0.02

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

94.3%

Original

5.6%

Replies

0.1%

Retweets

0.0%

Quotes

0.0%

Threads

0.0%

With Media

98.8%

With Links

3.8%

With #Tags

1.4%

With @Mentions

6.1%

With Emojis

117

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.06

Reply/Original Ratio

0.33

Quote/RT Ratio

Posting Rhythm

Consistent

Regular posting cadence

81.3%

Weekday Posts

18.7%

Weekend Posts

Top Hashtags

#fimdoexpediente (102) #chargedodia (38) #opovomais (15) #bbb23 (12) #classicorei (8) #copadonordeste (7) #opovo (5) #oscars (4) #oscar (2) #opovocbn (1)

Most Mentioned

@ccmazza (7) @blogdoeliomar (5) @opovocbn (5) @firmoerico (4) @opovo (3) @brennoreboucas (3) @jogopolitico (2) @jocelioleal (2) @catalina_leite (2) @guilhermeaf_ (2)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 3,065 (94%)
Replies 181 (6%)
Retweets 3 (0%)
Quote Tweets 1 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 3 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

O público principal é composto por seguidores interessados em notícias locais e globais, possivelmente residentes no Ceará ou interessados em atualizações em tempo real. A presença em redes sociais como Facebook e Instagram sugere uma estratégia de engajamento multicanal.

Below Average

Audience Quality

46.3%

Suspicion Index

73.7%

Low-Quality %

0

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

79.0%

Empty Bio

78.3%

<10 Tweets

2.8%

Mass Following (>2K)

0.0%

New (<90 days)

85.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

97.4%

No URL

68.4%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

4,336,782

Total Potential Reach

0

Median Follower Reach

2

75th Percentile Reach

1.4%

>1K followers

0.1%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

10.7%

Creators

5,367 accounts

11.0%

Consumers

5,488 accounts

78.3%

Dormant

39,145 accounts

33

Verified Followers

0.07% of total

0.7%

Professional Bios

founder, dev, analyst, etc.

0.0

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Fortaleza, Brazil (1,327) Fortaleza, Brasil (811) Brasil (233) Ceará, Brazil (190) Brazil (150) Fortaleza (112) Ceará, Brasil (110) Caucaia, Brasil (90) Sao Paulo, Brazil (88) São Paulo, Brasil (78)

49

Verified Followers

0.05% of total

9,622

Protected Accounts

9.62% of total

1 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@NazareAmarga 4,225,965 Influencer loirona, gostosa, twitter
@centralpolitcs 320,258 Politics politics, news, collaboration
@MARINESARALDI 138,228 Conservative influencer Brazil, Catholicism, Conservative
@erlan_bastos 137,723 Journalist Jornalismo, TV, Apresentador
@gustavnobre 129,692 Escritor suco de laranja, fanfics, taylor swift
@claudiobustios 98,279 Journalist Triatlon, Padel, Futbol
@EmersonAnomia 91,731 Lawyer Advogado, Jornalista, PCD
@votalhada 90,574 Influencer Reality TV, Voting, Entertainment
@CarlosMaizOK 87,152 Entrepreneur Entrepreneur, Digital Communication, Bitcoin
@zwendelreis 84,697 Unknown Boredom, sleep, laziness

Top Keywords in Follower Bios

deus (2,040) nao (1,912) vida (1,384) tudo (1,158) sempre (854) voce (649) pra (639) aqui (625) amor (531) fortaleza (530)

Top Hashtags in Follower Bios

#forabolsonaro (37) #lula2022 (19) #lulapresidente (9) #lula (7) #lula13 (7) #studytwt (6) #fortaleza (5) #lulapresidente13 (5) #crista (5) #sdv (5)

35,516

Followers With Bio

64,484

Followers Without Bio

35.52%

% With Bio

64.48%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

6,315

Combined Engagement

5,722

Total Likes

593

Total Retweets

1,263

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

0%

With @Mentions

100%

With Links

Topical Analysis:

Notícias Ceará Brasil Mundo Celebridades Engajamento Social

Key Insights & Takeaways

A conta se destaca por publicar notícias relevantes e atualizadas, o que atrai seguidores interessados em eventos locais e globais. A presença de links para outras redes sociais sugere uma estratégia de ampliação de alcance e engajamento. A combinação de notícias e notícias sobre celebridades pode ajudar a manter o interesse do público diversificado.

Strengths

  • + Established follower base of 1,052,011
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @opovo reveals an growing Twitter presence with 1,052,011 followers. The account demonstrates a content-creator strategy, averaging 17.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025