Payscale
Payscale helps employers & employees have data-informed conversations around pay, leading to equity, engagement & employee retention #PayisPowerful #GetPayRight
64,740
Followers
14,618
Following
79,400
Tweets
1,182
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @payscale's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-03-16
- Verification:No
- Location:Seattle, Washington
Data Summary
- Followers Analyzed:10,000
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Audience Demographics
Based on 10,000 followersThe primary audience includes HR professionals, business leaders, and employees interested in fair compensation. The content is likely aimed at both employers seeking to improve pay structures and individuals looking to understand their worth in the job market.
Good
Audience Quality
19.4%
Suspicion Index
16.8%
Low-Quality %
160
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
25.8%
Empty Bio
13.6%
<10 Tweets
28.0%
Mass Following (>2K)
0.0%
New (<90 days)
30.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
58.9%
No URL
7.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
27,376,246
Total Potential Reach
160
Median Follower Reach
570
75th Percentile Reach
16.4%
>1K followers
2.8%
>10K followers
0.7%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
68.2%
Creators
6,823 accounts
18.1%
Consumers
1,815 accounts
13.6%
Dormant
1,362 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
145
Verified Followers
1.45% of total
1,172
Protected Accounts
11.72% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @6BillionPeople | 2,015,041 | - | - |
| @etnow | 1,971,513 | Entertainment | Entertainment, ET, News |
| @joncoopertweets | 1,286,505 | Political Strategist | Politics, Fundraising, Campaigns |
| @rogerhamilton | 922,596 | Entrepreneur | education, entrepreneurship, futurism |
| @larrykim | 725,419 | Entrepreneur | Startups, AdWords, Chatbots |
| @xhamstercom | 628,906 | Adult Entertainment | Adult content |
| @salesforce | 588,502 | CRM Software | CRM, Innovation, Support |
| @MarkWarner | 497,197 | Politician | politics, Virginia, intelligence |
| @djkingassassin | 465,095 | DJ | Music, Club, Producer |
| 457,999 | Content Curator | Curated content, work, play |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,416
Followers With Bio
2,584
Followers Without Bio
74.16%
% With Bio
25.84%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Key Insights & Takeaways
The account focuses on promoting pay equity and transparency through data-driven conversations. It uses hashtags like #PayisPowerful and #GetPayRight to highlight its mission and encourage discussion. The low engagement suggests potential opportunities to increase audience interaction through more targeted or interactive content.
Strengths
- + Established follower base of 64,740
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @payscale reveals an growing Twitter presence with 64,740 followers. The account demonstrates a content-creator strategy, averaging engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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