Jarrett Payton
@Flagshipfox & @DukesNwoods' partner | Son of @walterpayton | @WGNnews sports anchor | @GNSportsTV | @PaytonSportsNet | @BeGreatuniv
108,265
Followers
3,099
Following
51,129
Tweets
337.5
Avg Engagement
960
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @paytonsun's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-01-16
- Verification:No
- Location:info@jarrettpayton.com
Data Summary
- Tweets Analyzed:3,234
- Avg Likes per Tweet:315.7
- Avg Retweets per Tweet:21.8
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,234 tweetsTheir tweets typically receive a high number of likes and retweets, indicating strong audience interaction. The content is both personal and professional, which helps maintain engagement.
315.7
Avg Likes/Tweet
21.8
Avg Retweets/Tweet
1,021,135
Total Likes
70,429
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
66
Median Likes
4
Median Retweets
257
75th Percentile
44,581
Top Tweet
3.12
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
51.5%
Original
33.7%
Replies
3.6%
Retweets
11.2%
Quotes
0.0%
Threads
0.1%
With Media
36.4%
With Links
59.4%
With #Tags
55.3%
With @Mentions
30.2%
With Emojis
97
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.65
Reply/Original Ratio
3.13
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
66.4%
Weekday Posts
33.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,234 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 116 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,234 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience includes sports enthusiasts, fans of their family legacy, and individuals interested in personal narratives. They also attract followers from media and sports networks they are associated with.
Average
Audience Quality
25.2%
Suspicion Index
33.4%
Low-Quality %
38
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
50.0%
Empty Bio
25.9%
<10 Tweets
13.4%
Mass Following (>2K)
0.0%
New (<90 days)
48.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.7%
No URL
16.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
8,927,765
Total Potential Reach
38
Median Follower Reach
156
75th Percentile Reach
5.9%
>1K followers
1.1%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
53.1%
Creators
5,313 accounts
21.0%
Consumers
2,097 accounts
25.9%
Dormant
2,590 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
174
Verified Followers
1.74% of total
883
Protected Accounts
8.83% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @WayneDupreeShow | 500,201 | - | - |
| @zammit_marc | 386,471 | Filmmaker | Film, Acting, Producing |
| @BruceFeldmanCFB | 369,486 | Reporter | College Football, Sports Reporting, Writing |
| @JenniferJJacobs | 368,140 | Journalist | Biden admin, Reporting, Iowa |
| @EvanKirstel | 347,043 | Tech Influencer | Tech, B2B, Social media |
| @diannaESPN | 293,959 | Sports Reporter | NFL, soccer, Jersey |
| @RealDRothschild | 218,898 | Activist | Activist, Truth, Equality |
| @AlcanderLoyola | 186,576 | - | - |
| @RiverboatRonHC | 165,415 | Coach | Football, Coaching, Leadership |
| @TheRealCoach_JB | 158,566 | Coach | Football, Coaching, Motivation |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,001
Followers With Bio
4,999
Followers Without Bio
50.01%
% With Bio
49.99%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,234 analyzed98,647
Combined Engagement
90,237
Total Likes
8,410
Total Retweets
19,729
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
20%
With @Mentions
60%
With Links
Topical Analysis:
Did you have one of these in your house back in the day? https://t.co/4fa5kpcCjt
Dear Dad, I’m writing to you once again on Nov 1st. It’s been 23 years too long. You’re truly missed but your legacy lives on through all the lives you impacted. Today, we celebrate you, 34. Love, Jp @walterpayton July 25, 1954 – Nov 1, 1999 #RIPSweetness | #Bears https://t
My son had a seizure Mon in #LasVegas. It was the scariest moment of my life. Two strangers didn’t hesitate to help me save his life. I didn’t get their info but I’m sharing this in hopes someone knows them. We would ❤️ to personally thank them. Pls RT & keep Jp in your praye
Man, Jason Williams was so cold. 🥶 #WhiteChocolate #NBA https://t.co/lctR4m2xUq
Matt Nagy failed Justin Fields yesterday. Plain and simple. #Bears
Key Insights & Takeaways
They leverage their family legacy and personal stories to connect with followers Their professional affiliations with media outlets enhance their credibility and reach They maintain a balance between personal and public content, which keeps their audience engaged
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 108,265
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @paytonsun reveals an well-established Twitter presence with 108,265 followers. The account demonstrates a content-creator strategy, averaging 337.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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