The Philippine Star
The official Twitter account of The Philippine STAR, flagship title of the country's most successful print media enterprise.
1,548,889
Followers
867
Following
680,368
Tweets
100.8
Avg Engagement
2,494
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @PhilippineStar's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2012-01-23
- Verification:No
- Location:Philippines
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:84.0
- Avg Retweets per Tweet:16.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account consistently receives high average likes and retweets, indicating strong audience interaction. Its content is well-received and shared across different platforms.
84.0
Avg Likes/Tweet
16.8
Avg Retweets/Tweet
273,050
Total Likes
54,467
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
1
Median Retweets
17
75th Percentile
18,817
Top Tweet
0.07
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
72.1%
Original
12.9%
Replies
15.1%
Retweets
0.0%
Quotes
0.0%
Threads
3.2%
With Media
77.6%
With Links
15.7%
With #Tags
61.9%
With @Mentions
12.6%
With Emojis
182
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.18
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
81.9%
Weekday Posts
18.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 490 retweets (15% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes news consumers, entertainment enthusiasts, and followers of Philippine culture. It also attracts users interested in true crime and inspirational stories.
Below Average
Audience Quality
41.6%
Suspicion Index
62.8%
Low-Quality %
1
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
67.3%
Empty Bio
70.7%
<10 Tweets
1.6%
Mass Following (>2K)
0.0%
New (<90 days)
80.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
96.0%
No URL
58.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
18,283,809
Total Potential Reach
1
Median Follower Reach
6
75th Percentile Reach
0.6%
>1K followers
0.1%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
14.2%
Creators
7,119 accounts
15.1%
Consumers
7,529 accounts
70.7%
Dormant
35,352 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
101
Verified Followers
0.1% of total
13,415
Protected Accounts
13.41% of total
2 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,176 | Wrestler | Wrestling, Motivation, Self-promotion |
| @carlbildt | 786,096 | Diplomat | Foreign policy, Global health, Multilateral cooperation |
| @jorcervan | 237,666 | Writer | Mythology, Self-discovery, Openness |
| @phklasik | 197,598 | Music Blogger | OPM, Resource, Philippines |
| @AxieLima | 137,825 | - | - |
| @travisa850 | 125,990 | Cannabis Advocate | Cannabis, GreenLove, Travel |
| @Dr_Rafizadeh | 122,336 | Political Analyst | Politics, Business, Science |
| @ThePUPOfficial | 99,683 | Education | Education, PUP, Official |
| @Johnnybeart | 99,204 | Artist | Art, Painting, Presidency |
| @freedomgate007 | 84,484 | Motivational Speaker | Time, Strength, Resilience |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
32,317
Followers With Bio
67,683
Followers Without Bio
32.32%
% With Bio
67.68%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed72,063
Combined Engagement
62,992
Total Likes
9,071
Total Retweets
14,413
Avg per Tweet
Key Metrics for Viral Tweets
40%
With Media
0%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
STRAIGHT OUT OF A MOVIE 🤯 Determined to avenge her husband’s death, the widow made the smart move of getting in touch with the man to know him on a deeper level and make him fall in love with her. | via PhilSTAR Life RELATED: https://t.co/Q7MZ4QNrE4 https://t.co/5AF6mBHXvW
MEET BAYLEY, THE REAL-LIFE SNOOPY! 💗 Back in the 1950s, the beloved cartoon dog named Snoopy had managed to capture the hearts of many in the comic strip Peanuts by Charles M. Schulz. https://t.co/Fjt1C4AKRo
A woman made her husband’s killer fall in love with her for years—only to get murder evidence and have him arrested by authorities later on. | via @philstarlife https://t.co/40YEjSXIRq
WHAT A THERAPEUTIC WAY TO END THE WEEK! 🌇 A netizen from Taytay, Rizal captured photos of the sunset as it paints the sky with a mesmerizing blend of gold and orange on Thursday afternoon. https://t.co/88qoMlty4M
A SERENE EVENING 🌕❤️ An orange-toned full moon illuminates the quiet community of Taal, Batangas on Maundy Thursday. (Photos by Jesse Bustos/The Philippine STAR) https://t.co/Cvl4MfrxOS
Key Insights & Takeaways
The account uses compelling storytelling to drive engagement and share impactful news stories. It blends news with entertainment to maintain audience interest and broaden its reach. High engagement suggests that the content resonates well with followers and encourages interaction.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 1,548,889
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @PhilippineStar reveals an well-established Twitter presence with 1,548,889 followers. The account demonstrates a content-creator strategy, averaging 100.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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