Playbill
Playbill is the theatre-lover’s go-to source for the latest news, interviews, photos, videos and more.
390,308
Followers
2,146
Following
93,779
Tweets
69.0
Avg Engagement
2,944
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @playbill's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-04-27
- Verification:No
- Location:New York, NY
Data Summary
- Tweets Analyzed:3,200
- Avg Likes per Tweet:60.8
- Avg Retweets per Tweet:8.2
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,200 tweetsPlaybill's tweets receive consistent engagement, indicating a loyal and active audience. The account's verified status and content quality contribute to its high interaction rates.
60.8
Avg Likes/Tweet
8.2
Avg Retweets/Tweet
194,475
Total Likes
26,330
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
18
Median Likes
2
Median Retweets
40
75th Percentile
32,913
Top Tweet
0.18
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
94.6%
Original
4.9%
Replies
0.5%
Retweets
0.1%
Quotes
0.0%
Threads
5.8%
With Media
98.8%
With Links
4.6%
With #Tags
74.4%
With @Mentions
0.8%
With Emojis
121
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.05
Reply/Original Ratio
0.13
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
88.7%
Weekday Posts
11.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,200 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 15 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,200 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is theatre lovers and fans of the performing arts. The content appeals to both casual followers and dedicated theatre enthusiasts.
Average
Audience Quality
26.1%
Suspicion Index
28.6%
Low-Quality %
22
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
34.7%
Empty Bio
31.8%
<10 Tweets
12.8%
Mass Following (>2K)
0.0%
New (<90 days)
56.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.4%
No URL
22.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
66,971,869
Total Potential Reach
22
Median Follower Reach
136
75th Percentile Reach
5.4%
>1K followers
0.8%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
48.0%
Creators
23,981 accounts
20.2%
Consumers
10,120 accounts
31.8%
Dormant
15,899 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
840
Verified Followers
0.84% of total
14,166
Protected Accounts
14.17% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,104,435 | Wrestler | Wrestling, Motivation, Self-promotion |
| @IanMcKellen | 4,027,573 | Actor | acting, activism, theater |
| @fahadmustafa26 | 2,653,297 | Actor | Entertainment, Acting, Hosting |
| @angelicavale | 2,609,836 | Actriz | Family, Art, Happiness |
| @iJesseWilliams | 2,312,325 | Producer | Activism, Education, Entertainment |
| @radiodisney | 2,157,347 | Radio Host | Music, Entertainment, Fun |
| @AnnCurry | 1,396,947 | Journalist | Journalism, TedTalk, Future |
| @SinghLions | 1,334,816 | Restaurateur | Food, Travel, Influencer |
| @RexChapman | 1,255,121 | Commentator | Basketball, Horse racing, Commentary |
| @mmpadellan | 1,223,771 | Political Commentator | #BlueWave2022, #Feminist, #TheResistance |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
67,645
Followers With Bio
32,355
Followers Without Bio
67.64%
% With Bio
32.36%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,200 analyzed62,404
Combined Engagement
54,797
Total Likes
7,607
Total Retweets
12,481
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
https://t.co/1hsWlE3SBr
This is how Angela Lansbury wanted fans to remember her. https://t.co/N5QbKlMla1
Congratulations to Dame Angela Lansbury for her Special Tony Award for Lifetime Achievement in the Theatre! https://t.co/BURaoH57Cn
when I send you "👯♀️," this is what I mean https://t.co/aiwsRY8IMb
Joaquina Kalukango takes home the #TonyAward for Best Performance by an Actress in a Leading Role in a Musical for her work in Paradise Square! See which Broadway favorites won big tonight → https://t.co/PqwduoQ8WR https://t.co/68R5ieroMi
Key Insights & Takeaways
The account frequently highlights notable theatre figures and milestones, which drives engagement. Content that celebrates achievements and honors individuals resonates well with the audience. Sharing multimedia content like photos and videos enhances user interaction and visibility.
Strengths
- + Established follower base of 390,308
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @playbill reveals an growing Twitter presence with 390,308 followers. The account demonstrates a content-creator strategy, averaging 69.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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