Popcaan

Popcaan

@PopcaanMusic

Official Twitter - Popcaan #UnrulyBoss #UnrulyEntertainment🤘🏽 #PopcaanCareFoundation #TheUnrulyShop #OVOSound #Unruly #PopcaanMusic #GreatIsHe

Kingston, Jamaica https://ovo-popcaan.ffm.to/greatishe_deluxe Joined 2010-06-03 Date of Analysis: Dec 16, 2025

717,761

Followers

369

Following

4,267

Tweets

698.4

Avg Engagement

670

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @PopcaanMusic's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-06-03
  • Verification:No
  • Location:Kingston, Jamaica

Data Summary

  • Tweets Analyzed:3,209
  • Avg Likes per Tweet:487.3
  • Avg Retweets per Tweet:211.0
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,209 tweets

His tweets typically receive high levels of likes and retweets, indicating strong fan support. He frequently interacts with followers and promotes his projects and events.

487.3

Avg Likes/Tweet

211.0

Avg Retweets/Tweet

1,563,851

Total Likes

677,232

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

19

Median Retweets

122

75th Percentile

59,153

Top Tweet

0.97

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

44.6%

Original

9.2%

Replies

44.5%

Retweets

1.7%

Quotes

0.0%

Threads

0.3%

With Media

52.5%

With Links

45.5%

With #Tags

68.7%

With @Mentions

20.9%

With Emojis

95

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.21

Reply/Original Ratio

0.04

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

80.4%

Weekday Posts

19.6%

Weekend Posts

Top Hashtags

#unruly (132) #np (90) #wwcf (76) #nowplaying (74) #tr888 (74) #itunes (73) #wayup (73) #gihe (42) #everythingnice (36) #umatalks (32)

Most Mentioned

@popcaanmusic (1463) @drake (147) @mixpak (67) @partynextdoor (58) @thefader (57) @iam_davido (56) @jwonder21 (56) @dreskull (47) @jamie_yungvibez (47) @ovosound (46)

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Content Strategy Analysis

Based on 3,209 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,430 (45%)
Replies 296 (9%)
Retweets 1,428 (44%)
Quote Tweets 55 (2%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,428 retweets (44% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,209 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

His audience is primarily young and interested in music, culture, and social causes. They are engaged and responsive to his content and announcements.

Below Average

Audience Quality

36.8%

Suspicion Index

53.8%

Low-Quality %

5

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

61.2%

Empty Bio

61.4%

<10 Tweets

3.8%

Mass Following (>2K)

0.0%

New (<90 days)

68.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

94.9%

No URL

46.3%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

32,411,402

Total Potential Reach

5

Median Follower Reach

30

75th Percentile Reach

1.8%

>1K followers

0.2%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

17.6%

Creators

8,805 accounts

20.9%

Consumers

10,473 accounts

61.4%

Dormant

30,722 accounts

122

Verified Followers

0.24% of total

3.3%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Accra, Ghana (793) Lagos, Nigeria (614) Jamaica (560) Kampala, Uganda (387) Nigeria (329) Greater Accra, Ghana (298) Nairobi, Kenya (298) Ghana (266) Kumasi, Ghana (194) Trinidad and Tobago (166)

158

Verified Followers

0.16% of total

4,782

Protected Accounts

4.78% of total

2 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,105,211 Wrestler Wrestling, Motivation, Self-promotion
@SoundCloud 2,292,971 Musician Music, Fair pay, Fan-powered royalties
@CoolFMNigeria 2,058,262 Radio Host Music, Community, Entertainment
@blacksherif_ 933,555 Musician Music, Ghana, Afrobeat
@NOH8Campaign 801,902 Activism equality, bullying, discrimination
@HipHopDX 785,323 Media Music, News, Reviews
@Shazam 730,666 Music streaming Apple Music, Shazam, Free offer
@solalexasch 678,462 Musician Music, Travel, Tattoos
@the_smallie 674,468 Digital Marketer Travel, Digital Marketing, Beards
@THE_THEO_FORD 469,380 - -

Top Keywords in Follower Bios

love (2,431) life (2,083) god (1,923) music (1,887) artist (987) fun (846) live (697) follow (694) make (675) lover (560)

Top Hashtags in Follower Bios

#mufc (39) #ggmu (37) #30bg (35) #music (34) #1 (32) #bitcoin (22) #crypto (22) #wizkidfc (20) #cfc (18) #god (17)

44,017

Followers With Bio

55,983

Followers Without Bio

44.02%

% With Bio

55.98%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,209 analyzed

217,816

Combined Engagement

170,617

Total Likes

47,199

Total Retweets

43,563

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

0%

With @Mentions

60%

With Links

Topical Analysis:

Music Entertainment Philanthropy Cultural Identity Community Engagement

Key Insights & Takeaways

He leverages his personal brand and cultural identity to connect with fans His content often includes references to his heritage and community, which resonates with his audience He uses Twitter as a platform to announce events and promote his music and business ventures

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 717,761
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @PopcaanMusic reveals an well-established Twitter presence with 717,761 followers. The account demonstrates a content-creator strategy, averaging 698.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025