Proceso
Información y análisis 👉 https://www.proceso.com.mx/
5,333,978
Followers
115
Following
249,054
Tweets
119.4
Avg Engagement
14,504
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @proceso's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2009-05-19
- Verification:No
- Location:México
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:86.8
- Avg Retweets per Tweet:32.6
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsProceso's tweets receive an average of 3,769 likes and 1,634 retweets, showing strong engagement from its followers. The account's verified status is low, suggesting a mix of organic and non-verified followers.
86.8
Avg Likes/Tweet
32.6
Avg Retweets/Tweet
282,027
Total Likes
106,084
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
32
Median Likes
11
Median Retweets
84
75th Percentile
10,938
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
98.8%
Original
0.8%
Replies
0.4%
Retweets
0.0%
Quotes
0.0%
Threads
0.0%
With Media
99.0%
With Links
11.7%
With #Tags
5.7%
With @Mentions
0.3%
With Emojis
216
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
77.7%
Weekday Posts
22.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 13 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily interested in political, social, and investigative journalism, with a focus on Mexico's current events. The content appeals to a broad demographic, including those seeking in-depth analysis and real-time updates.
Below Average
Audience Quality
44.2%
Suspicion Index
69.7%
Low-Quality %
1
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
79.3%
Empty Bio
71.8%
<10 Tweets
1.3%
Mass Following (>2K)
0.0%
New (<90 days)
85.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
97.3%
No URL
60.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
23,500,307
Total Potential Reach
1
Median Follower Reach
5
75th Percentile Reach
0.8%
>1K followers
0.1%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
12.8%
Creators
6,414 accounts
15.4%
Consumers
7,690 accounts
71.8%
Dormant
35,896 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
90
Verified Followers
0.09% of total
4,876
Protected Accounts
4.83% of total
2 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,218 | Wrestler | Wrestling, Motivation, Self-promotion |
| @ElNacionalWeb | 5,739,775 | News outlet | Venezuela, Mundo, Noticias |
| @SinghLions | 1,335,520 | Restaurateur | Food, Travel, Influencer |
| @Nissan_mx | 580,793 | Automotive | autos, seguridad, calidad |
| @EvanKirstel | 343,752 | Tech Influencer | Tech, B2B, Social media |
| @conquerer1 | 237,698 | Entertainer | MUSIC, AWARDS, CELEBRITIES |
| @marcoregil | 224,361 | Speaker | Conferencias, Podcast, TV |
| @GdelDiabloXXXX1 | 201,249 | Adult Content Creator | Mexican porn, Content creation, Mecosfilms |
| @MisionONUCol | 136,663 | Verification | Peacebuilding, Verification, Colombia |
| @AleFleming | 127,136 | Diplomat | Relaciones Internacionales, Diplomacia, Turismo |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
21,575
Followers With Bio
79,419
Followers Without Bio
21.36%
% With Bio
78.64%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed36,204
Combined Engagement
26,264
Total Likes
9,940
Total Retweets
7,241
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
Un grupo de familiares increpó a militares luego de que esta madrugada soldados acribillaron a seis jóvenes que salían de un antro; uno de ellos sobrevivió. Los hechos fueron denunciados por el Comité de Derechos Humanos de Nuevo Laredo. Video: Especial https://t.co/jmNopaHjLW
Documentos hackeados a la Sedena muestran que José Ramón López Beltrán, hijo del presidente López Obrador, recibió un trato VIP y medicamentos restringidos para la mayoría de los mexicanos, reveló Latinus. https://t.co/zQF5d1f6f1
"Le diré cuánto vamos a llevarnos: 3 meses y 20 días por año, multiplique el monto del salario por 3 y luego 20 días por 9 y súmelo. Si le es imposible, demande a quien le dio su certificado de primaria”, dijo Ciro Murayama al representante de Morena. https://t.co/83Wgm0tuOx
#Portada | Se llama Centro Militar de Inteligencia. Opera desde un búnker de más de 5 mil millones de pesos en el Campo Militar 1. Su arsenal incluye Pegasus, con el que opera al margen de la ley | Por Mathieu Tourliere | En la edición 2419 de @proceso ➡ https://t.co/TdS0MplAbh
"El Buki" publicó una broma a propósito de la respuesta que dio AMLO sobre la denuncia de espionaje, lo que provocó una operación en redes sociales para difamar al cantante, similar a la que ha ocurrido contra quienes han criticado al presidente. https://t.co/Vwme0ZKMNi
Key Insights & Takeaways
The account frequently shares investigative reports and breaking news, which drives high engagement. It often covers politically sensitive topics, which may contribute to its large following. The use of links to its website indicates a strategy to drive traffic and encourage deeper engagement with its content.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 5,333,978
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @proceso reveals an well-established Twitter presence with 5,333,978 followers. The account demonstrates a content-creator strategy, averaging 119.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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