PSFK
Unlock possibility today with tomorrow’s ideas Welcome to PSFK - the home of what now
94,027
Followers
793
Following
79,133
Tweets
2.4
Avg Engagement
5,708
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @PSFK's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2007-02-11
- Verification:No
- Location:New York City
Data Summary
- Tweets Analyzed:3,236
- Avg Likes per Tweet:1.6
- Avg Retweets per Tweet:0.8
- Followers Analyzed:9,996
Engagement Analysis
Based on 3,236 tweetsPSFK maintains moderate engagement with an average of 14 likes and 7 retweets per tweet. The content is often shared and discussed within the retail and tech communities.
1.6
Avg Likes/Tweet
0.8
Avg Retweets/Tweet
5,303
Total Likes
2,557
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
3
75th Percentile
31
Top Tweet
0.03
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
88.8%
Original
4.1%
Replies
6.9%
Retweets
0.2%
Quotes
0.0%
Threads
0.4%
With Media
95.1%
With Links
31.4%
With #Tags
33.3%
With @Mentions
0.2%
With Emojis
148
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.05
Reply/Original Ratio
0.03
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
97.5%
Weekday Posts
2.5%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,236 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 222 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,236 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,996 followersPSFK targets professionals and enthusiasts in retail, technology, and consumer innovation. Its audience is interested in cutting-edge trends and future possibilities.
Good
Audience Quality
17.9%
Suspicion Index
16.2%
Low-Quality %
194
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
23.6%
Empty Bio
13.7%
<10 Tweets
26.1%
Mass Following (>2K)
0.0%
New (<90 days)
26.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
51.5%
No URL
8.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
44,751,728
Total Potential Reach
194
Median Follower Reach
653
75th Percentile Reach
18.3%
>1K followers
3.1%
>10K followers
0.9%
>50K followers
0.5%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
69.0%
Creators
6,898 accounts
17.3%
Consumers
1,731 accounts
13.7%
Dormant
1,367 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
142
Verified Followers
1.42% of total
934
Protected Accounts
9.34% of total
10 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,336 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Complex | 2,536,247 | Media | Pop culture, entertainment, lifestyle |
| @6BillionPeople | 2,025,116 | - | - |
| @rogerhamilton | 925,380 | Entrepreneur | education, entrepreneurship, futurism |
| @MikeyWax | 857,634 | Musician | music, singer-songwriter, new single |
| @NOH8Campaign | 799,041 | Activism | equality, bullying, discrimination |
| @Samsung | 678,244 | Technology | technology, innovation, products |
| @localscale | 608,772 | Platform Developer | impact, acceleration, initiatives |
| @DaveVescio | 538,421 | Actor | Movies, Art, Transformation |
| @DennisKoutoudis | 536,079 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,642
Followers With Bio
2,358
Followers Without Bio
76.42%
% With Bio
23.58%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,236 analyzed130
Combined Engagement
35
Total Likes
95
Total Retweets
26
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
80%
With @Mentions
100%
With Links
Topical Analysis:
RT @medialab: An algorithm to predict audiences' emotional response to movies: @PSFK on the Story Learning Machine from @socialmachines and @McKinsey https://t.co/HW5N2MbZa3
Why do tech firms keep being us #C3PO when all we want is #R2D2? Awesome hardware #UX insights from @caseorganic https://t.co/enyg1ANG6y
RT @Ogilvy: .@PSFK’s 5 Trends Brands Must Consider by @DanBrenikov, Engagement Strategy Director, Ogilvy NY --> https://t.co/m5hGUkDnTC <-- #OgilvyArticle https://t.co/duJp4eUfEq
RT @ideo: "Design is particularly well-suited to unlocking new possibilities and mindsets."—@IDEO's @findwalker: https://t.co/6TBztyzIJe via @PSFK
Why Advertising Is Moving From Digital To Experience-First https://t.co/ny5Ou4XoOf https://t.co/ddUT9Yu9Ef
Key Insights & Takeaways
PSFK highlights the importance of user experience and innovation in retail through its content and collaborations. The platform actively seeks talent through internships, showing a commitment to nurturing future industry leaders. It leverages thought leadership and storytelling to position itself as a key voice in retail and consumer trends.
Strengths
- + Established follower base of 94,027
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @PSFK reveals an growing Twitter presence with 94,027 followers. The account demonstrates a content-creator strategy, averaging 2.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access