QVC UK
Discover news and offers from your favourite shopping destination. Any issues? Tweet us 10am-10pm Monday-Sunday, or try our online FAQs https://qvcuk.com/CustomerCare
68,547
Followers
1,604
Following
129,316
Tweets
0.9
Avg Engagement
230
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @qvcuk's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-01-25
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:0.9
- Avg Retweets per Tweet:0.1
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account has moderate engagement, with an average of 37 likes and 3 retweets per tweet. This suggests a consistent but not highly interactive audience.
0.9
Avg Likes/Tweet
0.1
Avg Retweets/Tweet
2,812
Total Likes
201
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
1
75th Percentile
185
Top Tweet
0.01
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
22.3%
Original
77.6%
Replies
0.1%
Retweets
0.0%
Quotes
0.0%
Threads
0.2%
With Media
27.4%
With Links
3.0%
With #Tags
82.3%
With @Mentions
3.4%
With Emojis
154
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
3.48
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
71.1%
Weekday Posts
28.9%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 2 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is likely shoppers interested in deals and promotions, with a focus on retail and seasonal events. The account also targets customers seeking customer support and updates on specific products or services.
Average
Audience Quality
26.2%
Suspicion Index
35.8%
Low-Quality %
30
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
54.4%
Empty Bio
25.6%
<10 Tweets
14.4%
Mass Following (>2K)
0.0%
New (<90 days)
50.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
91.6%
No URL
17.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
4,868,118
Total Potential Reach
30
Median Follower Reach
156
75th Percentile Reach
5.2%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
56.1%
Creators
5,606 accounts
18.3%
Consumers
1,829 accounts
25.6%
Dormant
2,565 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
34
Verified Followers
0.34% of total
1,193
Protected Accounts
11.93% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @DanniiMinogue | 1,039,383 | Fashion Designer | Fashion, Target, TV |
| @JohnBarrowman | 481,228 | Actor | - |
| @alexabrookex | 151,647 | Influencer | Fashion, Beauty, Lifestyle |
| @RebeckahVaughan | 118,481 | Media Personality | Media, TV, Dogs |
| @Visiongeo | 88,944 | Philanthropist | NGO funding, Philanthropy, Travel |
| @HungdaddyUK | 75,974 | Adult entertainer | Muscle, Alpha Male, Big Dick |
| @icymiOfficial | 58,701 | - | - |
| @Wallpaperpic11 | 47,638 | - | - |
| @philipnormal | 35,894 | - | - |
| @JulienMacdonald | 31,601 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,565
Followers With Bio
5,435
Followers Without Bio
45.65%
% With Bio
54.35%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed303
Combined Engagement
288
Total Likes
15
Total Retweets
61
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
We are deeply saddened by the death of Her Majesty Queen Elizabeth II. Our thoughts are with The Royal Family, and those who may be affected by this sad news. We are united in remembrance at this time. As a mark of respect, we have temporarily suspended broadcasting. https://t.
https://t.co/g8m4SPUiNX
Ho ho ho! @TheHuntley is back to continue the count down to #ChristmasInJuly and she has something very exiting to share #MyQVCFind #cheifelf 🎄🤶 https://t.co/BY0d6fn8UX
Petition to fly Hubert over before Christmas! But, until then join us for another hour of @andipeters Food Fest, and check out #Lambertz online > https://t.co/P4MAgL1AVy https://t.co/KfbO2jY4iy
Never a dull day when June's in the building! We've been discussing our favourite dance moves; what's yours? And if you like the top, it's from #FrankUsher, of course, and you can find it here > https://t.co/VRj5kafEXi https://t.co/EJSsT4dKnI
Key Insights & Takeaways
The account frequently shares news and promotions to drive traffic and engagement. Customer support is a key aspect, with direct interaction encouraged through tweets. Seasonal and event-based content, such as Christmas promotions, is used to maintain audience interest.
Strengths
- + Established follower base of 68,547
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @qvcuk reveals an growing Twitter presence with 68,547 followers. The account demonstrates a conversation-first approach, averaging 0.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access