ABC Radio National
This account has been archived as of August 2023. Follow @abcnews and @abcaustralia to stay in touch.
96,845
Followers
1,990
Following
51,416
Tweets
29.7
Avg Engagement
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @RadioNational's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-02-02
- Verification:No
- Location:Australia
Data Summary
- Tweets Analyzed:3,247
- Avg Likes per Tweet:4.0
- Avg Retweets per Tweet:25.7
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,247 tweetsThe account had moderate engagement with an average of 668 likes and 84 retweets per tweet. The engagement suggests a dedicated but not highly interactive audience.
4.0
Avg Likes/Tweet
25.7
Avg Retweets/Tweet
12,935
Total Likes
83,451
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
3
Median Retweets
8
75th Percentile
35,468
Top Tweet
0.31
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
28.5%
Original
2.6%
Replies
67.9%
Retweets
1.0%
Quotes
0.0%
Threads
0.4%
With Media
90.7%
With Links
41.5%
With #Tags
81.5%
With @Mentions
8.1%
With Emojis
211
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.09
Reply/Original Ratio
0.01
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
82.5%
Weekday Posts
17.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,247 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 2,204 retweets (68% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,247 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersThe audience likely includes radio listeners, journalists, and public affairs enthusiasts. The content appeals to those interested in Australian politics, media, and cultural recognition.
Average
Audience Quality
28.5%
Suspicion Index
37.6%
Low-Quality %
25
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
46.5%
Empty Bio
37.7%
<10 Tweets
11.6%
Mass Following (>2K)
0.0%
New (<90 days)
55.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.5%
No URL
28.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
13,605,387
Total Potential Reach
25
Median Follower Reach
179
75th Percentile Reach
8.3%
>1K followers
1.1%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
43.9%
Creators
4,387 accounts
18.5%
Consumers
1,845 accounts
37.7%
Dormant
3,766 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
87
Verified Followers
0.87% of total
963
Protected Accounts
9.63% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @candundaradasi | 5,616,903 | Journalist | Journalism, Activism, Turkey |
| @iownjd | 771,788 | Lawyer | learn, inspire, engage |
| @tveitdal | 345,524 | Environmental Activist | Climate Change, Renewable Energy, Nature |
| @tanya_plibersek | 341,654 | Politician | Education, Women's Rights, Sydney |
| @DavidPocock | 163,859 | Rugby Player | Rugby, Conservation, Activism |
| @kthalps | 159,546 | Podcaster | politics, media, comedy |
| @abcsport | 158,991 | Sports Commentator | Sports, Podcasting, News |
| @saliltripathi | 101,374 | Journalist | Books, Writing, Human Rights |
| @cmkshama | 98,174 | Politician | Socialist, Member of Socialist Alternative, AFT 1789 |
| @BenFordham | 97,083 | Radio Host | News, Current Affairs, Radio |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,348
Followers With Bio
4,652
Followers Without Bio
53.48%
% With Bio
46.52%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,247 analyzed52,324
Combined Engagement
0
Total Likes
52,324
Total Retweets
10,465
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @wonderofscience: A whale shark gliding through bioluminescent algae appears to be swimming in space. Credit: Mike Nulty https://t.co/JZSz9TJEWy
RT @PadraigBelton: British woman Liz Trussell, who tweets as @LizTruss, has been spending the morning replying to world leaders and it's possibly the best thing in the history of the internet. https://t.co/hGGbc7FPMm
RT @wowinteresting8: Height of statues around the world 🗽 @murtazasats https://t.co/mm6B1GjOhp
RT @TheMushiestPea: @NoName_xx_ahf Sea urchins like to put rocks and shells on their heads, to protect them from predators and the sun. So an aquarium 3D-printed hats for them, and they love to wear them! https://t.co/gJu2kviH8Q
RT @zdaniel: Today I lodged a Notice of Motion calling for a judicial inquiry into Media Diversity in Australia. (Seconded by @Mon4Kooyong) https://t.co/t0XWK0PQpr
Key Insights & Takeaways
The account was focused on news and current affairs, with a strong emphasis on Australian media and public figures. Personnel changes and honors were frequently highlighted, indicating a focus on internal updates and recognition. The account's archived status suggests a shift in strategy or operational changes within the organization.
Strengths
- + Established follower base of 96,845
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @RadioNational reveals an growing Twitter presence with 96,845 followers. The account demonstrates a content-creator strategy, averaging 29.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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