RNLI
We've been saving lives at sea since 1824. Your support will help us in our mission to save every one.
215,129
Followers
10,483
Following
107,774
Tweets
26.7
Avg Engagement
1,266
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @RNLI's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-03-17
- Verification:No
- Location:The UK & Republic of Ireland
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:22.3
- Avg Retweets per Tweet:4.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account has a moderate to high engagement rate with an average of 3,135 likes and 475 retweets per tweet. The content is likely to resonate with followers due to its emotional and heroic nature.
22.3
Avg Likes/Tweet
4.4
Avg Retweets/Tweet
72,460
Total Likes
14,400
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
2
75th Percentile
19,615
Top Tweet
0.12
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
7.5%
Original
90.2%
Replies
0.9%
Retweets
1.4%
Quotes
0.0%
Threads
3.1%
With Media
13.7%
With Links
10.7%
With #Tags
92.7%
With @Mentions
61.3%
With Emojis
90
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
12.07
Reply/Original Ratio
1.55
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92.2%
Weekday Posts
7.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 29 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes volunteers, supporters, and the general public interested in maritime rescue operations. The content is likely aimed at raising awareness and encouraging donations.
Good
Audience Quality
16.8%
Suspicion Index
18.8%
Low-Quality %
156
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
30.9%
Empty Bio
10.5%
<10 Tweets
19.5%
Mass Following (>2K)
0.0%
New (<90 days)
29.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.7%
No URL
6.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
94,600,800
Total Potential Reach
156
Median Follower Reach
552
75th Percentile Reach
16.1%
>1K followers
1.5%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
77.4%
Creators
38,694 accounts
12.2%
Consumers
6,076 accounts
10.5%
Dormant
5,230 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
376
Verified Followers
0.37% of total
11,790
Protected Accounts
11.67% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,463 | Wrestler | Wrestling, Motivation, Self-promotion |
| @stephenfry | 12,276,072 | - | - |
| @UNICEF | 9,328,431 | Charity | Mental health, conversation, stigma |
| @GaryLineker | 8,927,483 | Football Pundit | BBC Sport, Walkers, @goalhangerfilms |
| @BillBailey | 3,430,998 | Comedian | Comedy, Music, Nature |
| @neilhimself | 3,068,238 | Author | writing, storytelling, imagination |
| @ProfBrianCox | 3,059,429 | Physicist | Physics, Science Communication, Astronomy |
| @MarcGasol | 1,201,673 | Basketball Player | Basketball, Sailing, Wine |
| @E_L_James | 1,113,796 | Author | Romance, Fangirl, EU |
| @sarajcox | 861,806 | Radio Host | Teatimes, Books, Radio |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
70,647
Followers With Bio
30,352
Followers Without Bio
69.95%
% With Bio
30.05%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed33,835
Combined Engagement
26,935
Total Likes
6,900
Total Retweets
6,767
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
60%
With Hashtags
60%
With @Mentions
60%
With Links
Topical Analysis:
Our statement on yesterday’s incident in the English Channel: https://t.co/C7uC7GwLAG
Battling treacherous conditions @RNLINewBrighton's volunteer crew and an #RNLI lifeguard raced to rescue a dog and person. Tragically, a second person couldn't be saved. In recognition of their actions, @MerseyPolice have awarded all five a Chief Constable’s commendation. https
RT @OriginalMan1572: I took this photograph, and the thing that struck me the most was that of the 6 crew, 2 are my friends, and the other…
Happy New Year! 🎊 We'd like to say a big thank you to all of our volunteers & supporters. Not forgetting all of our incredible crew members that have been on call this Christmas, giving up time with their families to save lives at sea. #RNLI #TeamRNLI #HappyNewYear #OneCr
Volunteers from @PorthcawlRNLI have been awarded for their courage for this amazing rescue of a surfer who'd been swept out and trapped beneath cliffs in heavy swell. Luckily, some bystanders realised the surfer was in trouble and called 999. 👏 #RNLI #SearchAndRescue https://t.
Key Insights & Takeaways
The account frequently shares real-life rescue stories, which can drive engagement and emotional connection. It highlights the bravery of volunteers and crew members, reinforcing the importance of their work. The use of hashtags like #RNLI and mentions of specific locations helps in increasing visibility and community interaction.
Strengths
- + Established follower base of 215,129
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @RNLI reveals an growing Twitter presence with 215,129 followers. The account demonstrates a conversation-first approach, averaging 26.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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