Roc Nation
Roc Nation is a full-service management, music publishing, and entertainment company founded by JAY-Z.
523,030
Followers
3,531
Following
38,572
Tweets
1,128.0
Avg Engagement
2,163
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @RocNation's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-09-20
- Verification:Yes
- Location:NYC
Data Summary
- Tweets Analyzed:3,246
- Avg Likes per Tweet:101.0
- Avg Retweets per Tweet:1,026.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,246 tweetsThe account maintains high average likes and retweets, indicating strong audience interaction. Content such as live performances and birthday wishes drives significant engagement.
101.0
Avg Likes/Tweet
1,026.9
Avg Retweets/Tweet
327,921
Total Likes
3,333,451
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
24
Median Retweets
206
75th Percentile
309,988
Top Tweet
2.16
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
22.8%
Original
3.0%
Replies
73.8%
Retweets
0.5%
Quotes
0.0%
Threads
0.2%
With Media
74.2%
With Links
36.0%
With #Tags
94.3%
With @Mentions
36.9%
With Emojis
108
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.13
Reply/Original Ratio
0.01
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
81.8%
Weekday Posts
18.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,246 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 2,394 retweets (74% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,246 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience primarily consists of music fans, industry professionals, and followers of Roc Nation's artists. Engagement is driven by celebratory posts, event coverage, and artist interactions.
Average
Audience Quality
22.2%
Suspicion Index
20.0%
Low-Quality %
66
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
27.8%
Empty Bio
19.6%
<10 Tweets
18.3%
Mass Following (>2K)
0.0%
New (<90 days)
49.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
78.3%
No URL
12.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
137,366,768
Total Potential Reach
66
Median Follower Reach
296
75th Percentile Reach
9.8%
>1K followers
1.3%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
60.2%
Creators
30,116 accounts
20.2%
Consumers
10,103 accounts
19.6%
Dormant
9,781 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,680
Verified Followers
1.66% of total
10,109
Protected Accounts
10.01% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @aliciakeys | 29,876,945 | Singer | Music, Activism, Empowerment |
| @ParisHilton | 16,831,100 | Entrepreneur | business, updates, media |
| @JohnCena | 14,105,190 | Wrestler | Wrestling, Motivation, Self-promotion |
| @johnlegend | 13,626,951 | Singer | Music, Family, Wine |
| @acmilan | 8,445,312 | Football Club | - |
| @robkardashian | 7,101,188 | Celebrity | Family, Fitness, Fashion |
| @KELLYROWLAND | 6,958,273 | Singer | Music, Fashion, Collaboration |
| @THR | 3,459,801 | Entertainment News | Entertainment, News, Reviews |
| @shattawalegh | 3,337,595 | Musician | Music, Dancehall, Africa |
| @jimjonescapo | 3,337,398 | Rapper | Music, Fashion, Booking |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
74,032
Followers With Bio
26,967
Followers Without Bio
73.3%
% With Bio
26.7%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,246 analyzed1,011,509
Combined Engagement
0
Total Likes
1,011,509
Total Retweets
202,302
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @warriors: Steve Kerr on today's tragic shooting in Uvalde, Texas. https://t.co/lsJ8RzPcmC
RT @rihanna: . https://t.co/7oCnFsZH5U
RT @rihanna: lift me up 10.28.22 https://t.co/hIvhUQP8Bj
RT @rihanna: how the gang pulled up to black history month https://t.co/gprFgyP3Xm
RT @rihanna: 🥰 @BritishVogue march 2023 issue https://t.co/XV79VRhvoE
Key Insights & Takeaways
The account leverages major events like the Grammy Awards to boost visibility and engagement. Celebrating artists' birthdays and milestones helps maintain a personal connection with followers. Collaborations with high-profile artists like JAY-Z and John Legend enhance credibility and reach.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 523,030
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @RocNation reveals an exceptionally influential Twitter presence with 523,030 followers. The account demonstrates a content-creator strategy, averaging 1,128.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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