Michael Ruhlman 🐀
writer, cook, author of Ruhlman's Twenty, Charcuterie, Ratio, Soul of a Chef and other books.
172,304
Followers
2,013
Following
32,569
Tweets
149.5
Avg Engagement
2,624
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ruhlman's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-11-13
- Verification:No
- Location:Providence, RI, and NYC
Data Summary
- Tweets Analyzed:3,234
- Avg Likes per Tweet:7.2
- Avg Retweets per Tweet:142.2
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,234 tweetsHis tweets typically receive a moderate number of likes and retweets, indicating a loyal but not overly active audience. The engagement is consistent with his content style and personal tone.
7.2
Avg Likes/Tweet
142.2
Avg Retweets/Tweet
23,424
Total Likes
460,021
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
7
75th Percentile
89,826
Top Tweet
0.87
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
48.4%
Original
31.8%
Replies
8.7%
Retweets
11.2%
Quotes
0.0%
Threads
2.1%
With Media
56.5%
With Links
22.4%
With #Tags
62.5%
With @Mentions
1.4%
With Emojis
104
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.66
Reply/Original Ratio
1.29
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
73.2%
Weekday Posts
26.8%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,234 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 280 retweets (9% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,234 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHis audience includes food enthusiasts, writers, and readers of his books. They engage with his content through likes and retweets, showing interest in his personal and professional life.
Average
Audience Quality
33.0%
Suspicion Index
46.8%
Low-Quality %
21
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
57.0%
Empty Bio
48.0%
<10 Tweets
9.5%
Mass Following (>2K)
0.0%
New (<90 days)
61.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
80.6%
No URL
36.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
70,150,178
Total Potential Reach
21
Median Follower Reach
121
75th Percentile Reach
5.8%
>1K followers
1.0%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
32.7%
Creators
16,350 accounts
19.3%
Consumers
9,650 accounts
48.0%
Dormant
24,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
213
Verified Followers
0.21% of total
7,520
Protected Accounts
7.45% of total
10 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,532 | Wrestler | Wrestling, Motivation, Self-promotion |
| @altonbrown | 4,393,326 | Chef | Cooking, Science, Humor |
| @KameronBennett | 1,820,126 | DJ | Music, DJing, Booking |
| @Delta | 1,660,135 | Airline | Travel, Customer Service, Aviation |
| @Mariobatali | 1,584,979 | Chef | Food, simplicity, beauty |
| @SinghLions | 1,333,880 | Restaurateur | Food, Travel, Influencer |
| @soledadobrien | 1,317,665 | Journalist | working, mom, journalist |
| @frafacchinetti | 1,235,360 | Entertainer | Music, Entertainment, Technology |
| @LollyDaskal | 1,232,446 | Leadership Expert | - |
| @DEADLINE | 1,113,408 | Entertainment News | Entertainment, News, Hollywood |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
46,998
Followers With Bio
54,001
Followers Without Bio
46.53%
% With Bio
53.47%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,234 analyzed339,928
Combined Engagement
0
Total Likes
339,928
Total Retweets
67,986
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @donlemon: Who’s the real dummy? A man who puts kids in classrooms or one who puts kids in cages? #BeBest https://t.co/XO50qVksnR
RT @laurawbush: I live in a border state. I appreciate the need to enforce and protect our international boundaries, but this zero-toleranc…
RT @JohnBrennan: Donald Trump’s press conference performance in Helsinki rises to & exceeds the threshold of “high crimes & misdemeanors.”…
RT @SenJohnMcCain: Today’s press conference in #Helsinki was one of the most disgraceful performances by an American president in memory.…
RT @jaxcarys: Martha's Vineyard resident with some words https://t.co/eMaZFjCbG0
Key Insights & Takeaways
He often shares personal and emotional reflections, which resonate with his audience. His tweets highlight his deep connection to his work and the people he admires. He uses Twitter as a platform to express grief and gratitude, showing vulnerability and authenticity.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 172,304
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ruhlman reveals an well-established Twitter presence with 172,304 followers. The account demonstrates a content-creator strategy, averaging 149.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access