Topbilling

Topbilling

@SABC3Topbilling

The Best of the Good Life Saturday 6pm repeated Sunday 12pm

South Africa http://t.co/chJroy6O4S Joined 2009-08-17 Date of Analysis: Dec 16, 2025

401,746

Followers

417

Following

35,655

Tweets

14.3

Avg Engagement

511

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @SABC3Topbilling's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-08-17
  • Verification:No
  • Location:South Africa

Data Summary

  • Tweets Analyzed:3,195
  • Avg Likes per Tweet:9.1
  • Avg Retweets per Tweet:5.2
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,195 tweets

The account sees an average of 462 likes and 65 retweets per tweet, indicating moderate engagement. The verified status is low, suggesting the account is not officially verified by Twitter.

9.1

Avg Likes/Tweet

5.2

Avg Retweets/Tweet

29,099

Total Likes

16,486

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

0

Median Retweets

8

75th Percentile

10,651

Top Tweet

0.04

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

20.9%

Original

54.1%

Replies

7.5%

Retweets

17.5%

Quotes

0.0%

Threads

1.0%

With Media

38.8%

With Links

93.5%

With #Tags

82.4%

With @Mentions

13.4%

With Emojis

106

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

2.58

Reply/Original Ratio

2.34

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

40.3%

Weekday Posts

59.7%

Weekend Posts

Top Hashtags

#topbilling (1900) #theinsidersa (928) #thetastemastersa (46) #afifashionweek2020 (26) #capiteclivebetter (24) #pasella (23) #ad (21) #cruzjuly (21) #flordesevilla (14) #startwithastella (12)

Most Mentioned

@theinsidersa (429) @sabc3 (348) @harmonythe1 (99) @nat_editor (79) @jon_boyntonlee (72) @capitecbanksa (70) @missoluwatoke (65) @ryledemorny (64) @feziletmkhize (64) @lorns_maseko (62)

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Content Strategy Analysis

Based on 3,195 tweets

Content Type Distribution

Content Breakdown

Original Tweets 669 (21%)
Replies 1,728 (54%)
Retweets 239 (7%)
Quote Tweets 559 (17%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 239 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,195 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience likely includes fans of South African entertainment, lifestyle enthusiasts, and those interested in cultural and travel content. They are engaged with content that highlights success and celebration.

Average

Audience Quality

25.8%

Suspicion Index

30.4%

Low-Quality %

36

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

36.9%

Empty Bio

36.0%

<10 Tweets

12.4%

Mass Following (>2K)

0.0%

New (<90 days)

48.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

92.9%

No URL

23.8%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

27,228,498

Total Potential Reach

36

Median Follower Reach

168

75th Percentile Reach

6.4%

>1K followers

0.3%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

37.0%

Creators

18,479 accounts

27.1%

Consumers

13,525 accounts

36.0%

Dormant

17,996 accounts

48

Verified Followers

0.1% of total

5.7%

Professional Bios

founder, dev, analyst, etc.

0.1

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

South Africa (3,638) Johannesburg, South Africa (2,738) Pretoria, South Africa (1,357) Durban, South Africa (1,194) Cape Town, South Africa (1,028) Johannesburg (388) Bloemfontein, South Africa (345) Soweto, South Africa (313) Pretoria (294) Polokwane, South Africa (285)

55

Verified Followers

0.05% of total

5,997

Protected Accounts

5.94% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@Boity 3,857,920 Entertainer Actress, Musician, Entrepreneur
@PearlThusi 3,478,427 Actress Actress, Netflix, Africa
@danielmarven 899,343 Entrepreneur Entrepreneur, Activist, Artist
@tumisole 813,931 Influencer Running, Corporate, Influential
@Mzansihugehips 477,909 Fan Account Curves, Women, Appreciation
@947 447,986 Radio Station Music, news, entertainment
@KoenaClothing 409,795 Sportswear Sporting apparels, Footwear, Marketing
@Clicks_SA 264,202 Retail Health, Home, Beauty
@YourDailyInt 258,869 Curiosity Expert Curious, Learning, Events
@conquerer1 237,597 Entertainer MUSIC, AWARDS, CELEBRITIES

Top Keywords in Follower Bios

love (4,113) god (3,945) music (3,416) life (3,316) entertainment (2,391) news (1,582) person (1,378) radio (1,329) loving (1,222) tv (1,204)

Top Hashtags in Follower Bios

#god (18) #1ddrive (16) #i (15) #entrepreneur (14) #music (14) #1 (13) #love (13) #blacklivesmatter (12) #mother (10) #ynwa (9)

51,109

Followers With Bio

49,889

Followers Without Bio

50.6%

% With Bio

49.4%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,195 analyzed

13,525

Combined Engagement

2,636

Total Likes

10,889

Total Retweets

2,705

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

60%

With @Mentions

60%

With Links

Topical Analysis:

Lifestyle Entertainment South African Culture Travel Success Stories Media Broadcasting
Topbilling
@SABC3Topbilling

RT @zozitunzi: I'm reminded everyday that my journey wasn't just mine alone. Thank you for welcoming me into your hearts &amp; walking side by…

2021-05-17
Retweets: 10,651 Likes: 0 Engagement: 10,651
Topbilling
@SABC3Topbilling

One of Forbes Africa’s #30Under30, @Boity’s high-flying lifestyle comes with her demanding acting, presenting, music and fashion careers. So, when she does take a break she does it in style. Join the fun on #TopBilling Saturday 6PM on @SABC3. https://t.co/Ul926HzQwj

2019-09-07
Retweets: 50 Likes: 978 Engagement: 1,028
Topbilling
@SABC3Topbilling

It’s #TopBilling time and your host for our final broadcast is the gorgeous @ayandathabethe_ . We hope you enjoy this final hour of the best of the good life with us! https://t.co/VjC4dg04Yd

2019-10-19
Retweets: 52 Likes: 784 Engagement: 836
Topbilling
@SABC3Topbilling

Sharing stories of success, celebrating South African talent and showing you places &amp; cultures around the world has been our greatest honour. Thank you for the overwhelming outpouring of love, memories and support. For the final time, goodnight and God bless. #TopBilling ht

2019-10-19
Retweets: 74 Likes: 467 Engagement: 541
Topbilling
@SABC3Topbilling

Over the last 27 years we have visited thousands of spectacular dream homes. Tonight is no different! Architect Jacques van Niekerk transforms the entire footprint of this week’s home into an incredible garage for the homeowners impressive collection of cars! #TopBilling https:

2019-10-19
Retweets: 62 Likes: 407 Engagement: 469

Key Insights & Takeaways

The account frequently collaborates with notable figures like Boity and Ayanda Thabethe, which likely boosts its visibility and credibility. Content often highlights achievements and success stories, appealing to a motivated and aspirational audience. The focus on South African talent and global cultures suggests a blend of local pride and international appeal.

Strengths

  • + Established follower base of 401,746
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @SABC3Topbilling reveals an growing Twitter presence with 401,746 followers. The account demonstrates a conversation-first approach, averaging 14.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025