Salvation Army USA
The official Twitter account for The Salvation Army USA | #LoveBeyondAll
69,374
Followers
6,250
Following
50,854
Tweets
39.3
Avg Engagement
1,186
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SalvationArmyUS's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-10-13
- Verification:No
- Location:USA
Data Summary
- Tweets Analyzed:3,243
- Avg Likes per Tweet:15.0
- Avg Retweets per Tweet:24.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,243 tweetsThe account maintains a consistent level of engagement with average likes and retweets, indicating a loyal and active follower base. It uses links and hashtags to drive traffic and encourage participation.
15.0
Avg Likes/Tweet
24.3
Avg Retweets/Tweet
48,707
Total Likes
78,859
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
5
Median Retweets
24
75th Percentile
15,378
Top Tweet
0.57
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
32.3%
Original
18.1%
Replies
43.7%
Retweets
5.8%
Quotes
0.0%
Threads
0.4%
With Media
80.7%
With Links
60.6%
With #Tags
78.9%
With @Mentions
23.4%
With Emojis
216
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.56
Reply/Original Ratio
0.13
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
87.5%
Weekday Posts
12.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,243 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,417 retweets (44% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,243 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes individuals interested in charity, community service, and social causes. Followers are likely to be supporters of The Salvation Army and those looking to contribute to charitable efforts.
Average
Audience Quality
23.6%
Suspicion Index
22.5%
Low-Quality %
37
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
30.3%
Empty Bio
24.2%
<10 Tweets
18.5%
Mass Following (>2K)
0.0%
New (<90 days)
48.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
77.4%
No URL
14.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
16,300,403
Total Potential Reach
37
Median Follower Reach
217
75th Percentile Reach
8.4%
>1K followers
1.3%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
51.6%
Creators
5,164 accounts
24.2%
Consumers
2,417 accounts
24.2%
Dormant
2,419 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
180
Verified Followers
1.8% of total
949
Protected Accounts
9.49% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @RedCross | 5,027,039 | Humanitarian organization | Humanitarian, Disaster Relief, Blood Donation |
| @DanielNewman | 805,391 | Actor | WALKINGDEAD, MARVEL, LGBTQ* |
| @NissanUSA | 803,767 | Automotive | Electric vehicles, Nissan, Innovation |
| @eBay | 767,249 | E-commerce | Watches, Sneakers, Handbags |
| @davidblaine | 751,848 | Magician | Magic, Illusionist, Endurance |
| @Reflog_18 | 550,270 | - | - |
| @JenniferJJacobs | 367,655 | Journalist | Biden admin, Reporting, Iowa |
| @AshleyRickards | 258,458 | Actor | acting, film, television |
| @marieosmond | 238,486 | Entertainer | Family, CMNHospitals, Talk Show |
| @Mattel | 204,272 | Toy Maker | toys, creativity, childhood |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,973
Followers With Bio
3,027
Followers Without Bio
69.73%
% With Bio
30.27%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,243 analyzed36,210
Combined Engagement
13,241
Total Likes
22,969
Total Retweets
7,242
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
80%
With @Mentions
100%
With Links
Topical Analysis:
RT @BarackObama: The floods in the Midwest and in southern Africa are heartbreaking. Suffering and loss on two sides of the world calls for solidarity and strength from all of us. Ask what you can do to help our fellow Americans and families in need. Here are some ideas: https://
We love all. We serve all. Read The #SalvationArmy's full statement in the image and here: https://t.co/F079r7lbMX https://t.co/0jJv0Ed2zP
Now accepting quarterbacks and quarters in all red kettles to help the 24 million people we serve in the #FightForGood. It’s good to give @Dak! #WASvsDAL https://t.co/csFmtyqyaE
RT @budweiserusa: Whasssuppppppppppp? That’s all it takes to check in. Staying connected matters now more than ever. #Whassup ☎️😝🍻 — Need someone to talk to? @salvationarmyus counselors are always on the line at 1-844-458-HOPE https://t.co/4NSeCMRmXg
We agree! @EzekielElliott + the Red Kettle, that’s a recipe for good. Keep the “feeding” going by making a donation at https://t.co/qXydFhTH3R ♥️ https://t.co/3mm87mUwE1
Key Insights & Takeaways
The account frequently uses hashtags and calls to action to promote its mission and fundraising efforts. It emphasizes inclusivity and the importance of community support through its messaging. The use of links and multimedia suggests a focus on driving donations and awareness.
Strengths
- + Established follower base of 69,374
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SalvationArmyUS reveals an growing Twitter presence with 69,374 followers. The account demonstrates a content-creator strategy, averaging 39.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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