Secret Deodorant
Equal sweat deserves equal pay, PERIOD. We work to ensure that of all the things that make women sweat, equality isn't one. #AllStrengthNoSweat
79,094
Followers
6,950
Following
10,509
Tweets
10.1
Avg Engagement
267
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SecretDeodorant's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-11-06
- Verification:Yes
- Location:Not specified
Data Summary
- Tweets Analyzed:3,162
- Avg Likes per Tweet:7.2
- Avg Retweets per Tweet:2.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,162 tweetsThe account has a moderate level of engagement with an average of 1,626 likes and 450 retweets per tweet. It frequently interacts with trending topics and public figures.
7.2
Avg Likes/Tweet
2.9
Avg Retweets/Tweet
22,905
Total Likes
9,036
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
2
75th Percentile
10,119
Top Tweet
0.13
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
21.8%
Original
69.9%
Replies
8.0%
Retweets
0.4%
Quotes
0.0%
Threads
0.3%
With Media
18.3%
With Links
36.1%
With #Tags
93.7%
With @Mentions
8.0%
With Emojis
124
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
3.21
Reply/Original Ratio
0.05
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
95.8%
Weekday Posts
4.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,162 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 253 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,162 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience likely includes supporters of gender equality, sports fans, and followers of pop culture. They are interested in social justice issues and advocacy for women's rights.
Average
Audience Quality
22.8%
Suspicion Index
22.4%
Low-Quality %
74
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
35.3%
Empty Bio
15.7%
<10 Tweets
23.4%
Mass Following (>2K)
0.0%
New (<90 days)
45.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
77.9%
No URL
9.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
44,743,538
Total Potential Reach
74
Median Follower Reach
280
75th Percentile Reach
8.6%
>1K followers
1.4%
>10K followers
0.5%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
65.1%
Creators
6,513 accounts
19.2%
Consumers
1,917 accounts
15.7%
Dormant
1,570 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
75
Verified Followers
0.75% of total
1,428
Protected Accounts
14.28% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,098,056 | Wrestler | Wrestling, Motivation, Self-promotion |
| @GemmaAnneStyles | 3,827,304 | Writer | writing, podcasting, mental health |
| @questlove | 3,352,173 | Musician | music, drums, food |
| @wwd | 2,784,961 | Fashion Industry | Fashion, Beauty, Business |
| @6BillionPeople | 2,020,042 | - | - |
| @KameronBennett | 1,814,553 | DJ | Music, DJing, Booking |
| @JDaIey | 1,246,248 | Owner | Esports, Gaming, Sponsorship |
| @ZachBoychuk | 827,110 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @AbbyWambach | 740,359 | Athlete | Author, Activist, Olympian |
| @ultabeauty | 687,920 | Beauty retailer | beauty, possibilities, beautiful |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,471
Followers With Bio
3,529
Followers Without Bio
64.71%
% With Bio
35.29%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,162 analyzed18,832
Combined Engagement
14,018
Total Likes
4,814
Total Retweets
3,766
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
80%
With @Mentions
100%
With Links
Topical Analysis:
We’re taking action to help close the @USWNT gender pay gap by giving $529K ($23k x 23 players) to the @USWNTPlayers. #WeSeeEqual #EqualPay #PayThem #USWNT #USWNTPA #DontSweatFairPay #ASNS https://t.co/g9Mf5zOtgb
Congratulations @taylorswift13 on winning Best Album and @ygofficialblink on winning Best Group – we love seeing strong women making strides in a male-dominated industry! 🙌 #PCAs #WomenInMusic https://t.co/zZMnsX6yI9
RT if you wish summer were like one long #music festival. #soundtrackofyourlife #epic48 http://t.co/ScWbsLRMsv
Let’s hear it for the ⚽️ players of the @NWSL 🙌. To show our support, we're leveling the playing field and driving equal visibility by purchasing 9,000 tickets to nine NWSL games this season. #AllStrengthNoSweat https://t.co/q6ZisAif5G
RT @ALLIE_LONG: WOW @SecretDeodorant I’ll never wear another deodorant as long as I live...🇺🇸❤️💍 https://t.co/DNo5d9FUGa
Key Insights & Takeaways
The account uses humor and relatable topics to engage its audience. It highlights real-world issues like the gender pay gap in sports. It leverages popular culture to promote its message of equality.
Strengths
- + Established follower base of 79,094
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SecretDeodorant reveals an growing Twitter presence with 79,094 followers. The account demonstrates a conversation-first approach, averaging 10.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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