Serato
We create tools for DJs, producers and artists. Home of #seratoDJ #seratostudio #seratostems + more. For support visit: https://support.serato.com/hc/en-us
112,358
Followers
1,653
Following
36,800
Tweets
2.9
Avg Engagement
1,089
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Serato's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-03-17
- Verification:No
- Location:Auckland, New Zealand
Data Summary
- Tweets Analyzed:3,232
- Avg Likes per Tweet:2.2
- Avg Retweets per Tweet:0.6
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,232 tweetsSerato's tweets typically receive a moderate number of likes and retweets, indicating a consistent level of audience interaction. The brand leverages hashtags and links to drive traffic and engagement.
2.2
Avg Likes/Tweet
0.6
Avg Retweets/Tweet
7,231
Total Likes
1,986
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
1
75th Percentile
232
Top Tweet
0.03
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
8.7%
Original
87.8%
Replies
2.1%
Retweets
1.4%
Quotes
0.0%
Threads
0.0%
With Media
27.9%
With Links
2.0%
With #Tags
97.0%
With @Mentions
12.1%
With Emojis
136
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
10.1
Reply/Original Ratio
0.67
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
75.2%
Weekday Posts
24.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,232 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 67 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,232 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes DJs, producers, and artists who rely on professional-grade tools for their work. Serato's content is tailored to appeal to both beginners and advanced users in the music industry.
Good
Audience Quality
19.2%
Suspicion Index
20.5%
Low-Quality %
57
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
27.1%
Empty Bio
21.8%
<10 Tweets
12.7%
Mass Following (>2K)
0.0%
New (<90 days)
38.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
64.4%
No URL
13.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
29,015,718
Total Potential Reach
57
Median Follower Reach
271
75th Percentile Reach
9.4%
>1K followers
1.2%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
57.8%
Creators
5,780 accounts
20.4%
Consumers
2,036 accounts
21.8%
Dormant
2,184 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
158
Verified Followers
1.58% of total
936
Protected Accounts
9.36% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,752 | Wrestler | Wrestling, Motivation, Self-promotion |
| @SoundCloud | 2,285,981 | Musician | Music, Fair pay, Fan-powered royalties |
| @amazonmusic | 1,975,643 | Music Streaming | Music, Podcasts, Livestreams |
| @OskidoIBelieve | 1,091,376 | Musician | Music, Hope, Bookings |
| @AylinAsLIM | 1,055,917 | Müzisyen | Music, Singer, Songwriter |
| @itsGummyBeatz | 337,884 | - | - |
| @SmokedOutLuger | 268,232 | Music Producer | Music, Management, Gaming |
| @IamCvind | 256,079 | Musicians | Music, Parenting, Marketing |
| @monokichi8 | 219,154 | Illustrator | Art, Manga, Sketching |
| @Max_MesmanMedia | 172,658 | Musician | Media news, Rock music, Studio musician |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,294
Followers With Bio
2,706
Followers Without Bio
72.94%
% With Bio
27.06%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,232 analyzed899
Combined Engagement
721
Total Likes
178
Total Retweets
180
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
“This is about to be the most fun that I’ve probably ever had DJing” Introducing Serato Stems, our real-time audio separation tool. And the sound quality? *chef’s kiss* Get your hands on #SeratoStems by joining the public Beta here: https://t.co/a77d6jsSbI https://t.co/3J8tNDg
Serato DJ Pro 2.5 is here, with Big Sur & M1 support and much more. Head here to download: https://t.co/wgqMWwBGd2 https://t.co/vqsWnmFo7g
From an eight second sampler to Serato Studio 2.0’s “alien technology”, musical chameleon @darealdibiase walks us through his journey as an artist, and how Stems in Serato Studio is changing the game. ▶️ Full video here: https://t.co/p6wB4FJGkZ 👽 #seratostudio #seratostems htt
👀 @DJScratch https://t.co/PHROZfCr0P
Dibia$e started rapping in the mid-90s, and began making beats out of necessity to achieve the perfect backdrop for his rhymes. Get to know more about one of the stars of our 'Serato Stems Presents' series @darealdibiase here: https://t.co/7Xn4yV1Iar
Key Insights & Takeaways
Serato emphasizes real-time audio separation and software updates to stay competitive in the market. The brand uses hashtags and links to promote its products and services effectively. Engagement is maintained through regular updates and interaction with its audience.
Strengths
- + Established follower base of 112,358
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Serato reveals an growing Twitter presence with 112,358 followers. The account demonstrates a conversation-first approach, averaging 2.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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