Smashing Magazine 🇺🇦 🏳️🌈
An online magazine for designers and web developers. Questions? We've got your back: @SmashingSupport, @SmashingConf. Curated by Iris, Vitaly and the team.
906,474
Followers
2,646
Following
81,208
Tweets
334.2
Avg Engagement
33,761
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @smashingmag's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-08-05
- Verification:No
- Location:Freiburg, Germany
Data Summary
- Tweets Analyzed:3,214
- Avg Likes per Tweet:20.3
- Avg Retweets per Tweet:313.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,214 tweetsThe account maintains a steady level of engagement with an average of 698 likes and 178 retweets per tweet. Its verified status and consistent posting contribute to its overall reach and interaction.
20.3
Avg Likes/Tweet
313.9
Avg Retweets/Tweet
65,275
Total Likes
1,008,918
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
7
Median Retweets
59
75th Percentile
407,838
Top Tweet
0.37
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
33.5%
Original
20.9%
Replies
42.7%
Retweets
2.9%
Quotes
0.0%
Threads
0.6%
With Media
46.5%
With Links
9.2%
With #Tags
79.3%
With @Mentions
32.1%
With Emojis
157
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.62
Reply/Original Ratio
0.07
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
91.1%
Weekday Posts
8.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,214 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,373 retweets (43% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,214 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes designers and web developers seeking educational content and industry updates. The content is tailored to meet the needs of professionals looking to enhance their skills and stay informed.
Average
Audience Quality
21.4%
Suspicion Index
22.1%
Low-Quality %
40
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
27.7%
Empty Bio
25.3%
<10 Tweets
11.7%
Mass Following (>2K)
0.0%
New (<90 days)
46.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
64.2%
No URL
16.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
26,488,588
Total Potential Reach
40
Median Follower Reach
175
75th Percentile Reach
5.9%
>1K followers
0.7%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
50.2%
Creators
25,092 accounts
24.5%
Consumers
12,259 accounts
25.3%
Dormant
12,649 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
805
Verified Followers
0.8% of total
8,334
Protected Accounts
8.25% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @SinghLions | 1,335,124 | Restaurateur | Food, Travel, Influencer |
| @rogerhamilton | 929,094 | Entrepreneur | education, entrepreneurship, futurism |
| @EdKrassen | 884,817 | Journalist | Politics, Journalism, Author |
| @larrykim | 729,355 | Entrepreneur | Startups, AdWords, Chatbots |
| @DeborahMeaden | 690,833 | Entrepreneur | Business, Dragons Den, Strictly Come Dancing |
| @CoachSchuman | 588,887 | Football Coach | Football, Recruiting, Motivation |
| @SlackHQ | 462,171 | Communication | technology, productivity, communication |
| @pcsreeram | 457,809 | Photographer | Photography, Director, ISC |
| @Moreno | 430,227 | Influencer | Business, Manager, Serious |
| @SmashDawg | 424,928 | Content Director | Tech, Media, Content |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
71,316
Followers With Bio
29,683
Followers Without Bio
70.61%
% With Bio
29.39%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,214 analyzed646,561
Combined Engagement
0
Total Likes
646,561
Total Retweets
129,312
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @Schwarzenegger: I love the Russian people. That is why I have to tell you the truth. Please watch and share. https://t.co/6gyVRhgpFV
RT @PMoelleken: .@ZelenskyyUa's tv address to the Russian (!) people might be the most moving speech that I've ever seen in my entire life.…
RT @gerardkcohen: I am officially no longer the Engineering Manager for the Accessibility Experience Team at Twitter. I have words. 🧵
RT @nicksologist: I can’t stop watching this https://t.co/Bzu2YqEjxJ
RT @vlsdllv: HOW TO HELP UKRAINE 🇺🇦 Thread of donation links and organizations I kindly ask everyone to retweet this thread so that more…
Key Insights & Takeaways
The content often focuses on accessibility and user experience, addressing common frustrations and solutions. The account emphasizes performance optimization through technical guides and best practices. It regularly updates its content to reflect current trends and issues in the design and development fields.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 906,474
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @smashingmag reveals an well-established Twitter presence with 906,474 followers. The account demonstrates a content-creator strategy, averaging 334.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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