Sony Music Brasil
Instagram / Facebook / TikTok: sonymusicbrasil
260,808
Followers
1,092
Following
245,411
Tweets
417.2
Avg Engagement
1,324
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @sonymusicbrasil's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-10-21
- Verification:Yes
- Location:Brasil
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:35.9
- Avg Retweets per Tweet:381.3
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account has a high average engagement with 2,898 likes and 414 retweets per tweet. It leverages exclusive content and contests to boost interaction and follower growth.
35.9
Avg Likes/Tweet
381.3
Avg Retweets/Tweet
116,677
Total Likes
1,239,142
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
10
Median Retweets
155
75th Percentile
72,970
Top Tweet
1.6
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
35.3%
Original
3.0%
Replies
61.3%
Retweets
0.4%
Quotes
0.0%
Threads
0.0%
With Media
73.6%
With Links
35.7%
With #Tags
94.2%
With @Mentions
69.4%
With Emojis
138
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.08
Reply/Original Ratio
0.01
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
88.0%
Weekday Posts
12.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,991 retweets (61% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily music enthusiasts and fans of artists like Harry Styles and Tini Stoessel. The content is tailored to engage younger demographics interested in pop and music culture.
Average
Audience Quality
24.4%
Suspicion Index
24.8%
Low-Quality %
32
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
30.9%
Empty Bio
29.2%
<10 Tweets
12.7%
Mass Following (>2K)
0.0%
New (<90 days)
53.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.6%
No URL
18.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
157,514,098
Total Potential Reach
32
Median Follower Reach
186
75th Percentile Reach
7.5%
>1K followers
1.1%
>10K followers
0.4%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
49.5%
Creators
24,736 accounts
21.4%
Consumers
10,675 accounts
29.2%
Dormant
14,589 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
136
Verified Followers
0.13% of total
9,179
Protected Accounts
9.09% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @whindersson | 26,918,280 | Comedian | comedy, music, vlogs |
| @gusttavo_lima | 15,082,117 | Singer | Music, Brazilian culture, Boston |
| @Camila_Cabello | 13,043,175 | Singer | Music, Humanitarian, Fashion |
| @maisa | 13,037,794 | Atriz | atriz, apresentadora, cantora |
| @luansantana | 11,775,853 | Singer | Music, Singer, Songwriter |
| @cocielo | 8,057,491 | Influencer | Comedy, Gaming, Influencer |
| @Residente | 6,228,065 | Musician | Music, Activism, Fatherhood |
| @haashoficial | 5,646,053 | Musicians | Music, Fans, Dancing |
| @luisasonza | 5,110,263 | Singer | music, singing, songwriting |
| @alvxaro | 4,912,359 | Meme Slayer | memes, humor, matadora |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
58,002
Followers With Bio
42,997
Followers Without Bio
57.43%
% With Bio
42.57%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export full follower list with profile details, bios, locations, and follower counts as CSV.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed243,656
Combined Engagement
0
Total Likes
243,656
Total Retweets
48,731
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @bizarrap: Shakira || BZRP Music Session #53 Ya disponible: https://t.co/fQ0qqE6i7l https://t.co/AzWiYNWY34
RT @Harry_Styles: Late Night Talking. Out Now. https://t.co/0euSnwhxqY
RT @MileyCyrus: I can love me better than you can… FLOWERS SINGLE + VIDEO OUT NOW. https://t.co/qAoGhMS4FY https://t.co/pznpA46abq
RT @Harry_Styles: Music For A Sushi Restaurant. Out Now. https://t.co/MItCgfDE3W
RT @RecordingAcad: Congrats Album Of The Year Winner - 'Harry's House’ @harry_styles #GRAMMYs https://t.co/AsY1s4Wohc
Key Insights & Takeaways
The account uses exclusive content and contests to drive engagement and follower growth. Collaborations with popular artists like Harry Styles and Tini Stoessel help increase visibility and credibility. The use of multiple social platforms (Instagram, Facebook, TikTok) indicates a multi-channel strategy to reach a broader audience.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 260,808
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @sonymusicbrasil reveals an well-established Twitter presence with 260,808 followers. The account demonstrates a content-creator strategy, averaging 417.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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