Spud Hilton
Travel writer, speaker & producer of the Bizarre Travel Tales podcast. Former Travel Editor, SF Chronicle. Instagram: @spudhilton
58,794
Followers
1,336
Following
12,826
Tweets
267.4
Avg Engagement
1,170
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SpudHilton's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-03-31
- Verification:No
- Location:San Francisco
Data Summary
- Tweets Analyzed:3,188
- Avg Likes per Tweet:1.9
- Avg Retweets per Tweet:265.5
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,188 tweetsSpud Hilton's tweets receive an average of 56 likes and 13 retweets, indicating moderate engagement. His content is well-received, particularly when it includes personal anecdotes and cultural commentary.
1.9
Avg Likes/Tweet
265.5
Avg Retweets/Tweet
6,007
Total Likes
846,318
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
4
75th Percentile
198,267
Top Tweet
4.55
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
49.4%
Original
21.1%
Replies
20.7%
Retweets
8.8%
Quotes
0.0%
Threads
2.6%
With Media
64.1%
With Links
62.1%
With #Tags
63.7%
With @Mentions
1.1%
With Emojis
127
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.43
Reply/Original Ratio
0.43
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
86.4%
Weekday Posts
13.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,188 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 660 retweets (21% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,188 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersHis audience is primarily interested in travel, culture, and storytelling, with a focus on unique and lesser-known destinations. They engage with his content through likes and retweets, showing interest in both personal narratives and informative insights.
Average
Audience Quality
34.1%
Suspicion Index
40.9%
Low-Quality %
6
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
37.3%
Empty Bio
58.8%
<10 Tweets
11.1%
Mass Following (>2K)
0.0%
New (<90 days)
63.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.3%
No URL
44.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
29,720,083
Total Potential Reach
6
Median Follower Reach
61
75th Percentile Reach
7.8%
>1K followers
1.4%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
23.6%
Creators
2,365 accounts
17.6%
Consumers
1,760 accounts
58.8%
Dormant
5,875 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
53
Verified Followers
0.53% of total
534
Protected Accounts
5.34% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,075,880 | Wrestler | Wrestling, Motivation, Self-promotion |
| @zlj517 | 1,963,691 | Spokesman | Geopolitics, Diplomacy, Communication |
| @SinghLions | 1,327,249 | Restaurateur | Food, Travel, Influencer |
| @nytimestravel | 1,190,106 | Journalist | Travel, Exploration, Adventure |
| @funder | 1,114,345 | Journalist | Politics, Journalism, Music |
| @bernabephoto | 1,013,269 | Photographer | Photography, Travel, Wildlife |
| @MrScottEddy | 587,754 | Travel Expert | Travel, Hospitality, Brand Strategy |
| @PalmerReport | 523,571 | Political Analyst | - |
| @benpatrick90069 | 256,090 | Media Personality | Media, Gay rights, Recovery |
| @KimMangone | 249,505 | Engineer | Single Mom, USAF Vet, Engineer |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,274
Followers With Bio
3,726
Followers Without Bio
62.74%
% With Bio
37.26%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export full follower list with profile details, bios, locations, and follower counts as CSV.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,188 analyzed589,469
Combined Engagement
0
Total Likes
589,469
Total Retweets
117,894
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @BarackObama: “Low plastic stool, cheap but delicious noodles, cold Hanoi beer.” This is how I’ll remember Tony. He taught us about food — but more importantly, about its ability to bring us together. To make us a little less afraid of the unknown. We’ll miss him. https://t.co
RT @ProjectLincoln: Retweet if you think Ted Cruz and Josh Hawley should resign immediately.
RT @sarahcpr: How to mask https://t.co/Mm8IBTrNxd
RT @BarackObama: Americans always answer the call. https://t.co/SV1jixOExu https://t.co/ktEvL6s89d
RT @angry__saint: Breaking: PGA will be cancelling all tournaments and instituting a lifetime ban of ever holding events at Trump Courses including stripping Trump of hosting the 2022 PGA Championship, insider says. A sport governing body doing more than Congress.
Key Insights & Takeaways
Spud Hilton emphasizes the importance of discovering underrated travel destinations like Glasgow. He often shares personal experiences and insights, which resonate with his audience. His tweets frequently include hashtags and links, suggesting a strategic approach to content promotion and audience engagement.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 58,794
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SpudHilton reveals an well-established Twitter presence with 58,794 followers. The account demonstrates a content-creator strategy, averaging 267.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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