Strategies
📰 La référence des professionnels du marketing, de la communication et des médias. Abonnez-vous : https://boutique.strategies.fr/ Les offres d'emploi ➡ @StratEmploi
267,871
Followers
582
Following
57,898
Tweets
4.2
Avg Engagement
3,899
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Strategies's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2007-06-18
- Verification:Yes
- Location:Paris
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:2.5
- Avg Retweets per Tweet:1.7
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account has moderate engagement with an average of 173 likes and 73 retweets per tweet. The content is often shared by industry professionals and media outlets.
2.5
Avg Likes/Tweet
1.7
Avg Retweets/Tweet
8,131
Total Likes
5,666
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
5
75th Percentile
2,054
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
93.9%
Original
5.1%
Replies
1.0%
Retweets
0.1%
Quotes
0.0%
Threads
0.3%
With Media
95.9%
With Links
47.3%
With #Tags
73.8%
With @Mentions
69.0%
With Emojis
232
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.05
Reply/Original Ratio
0.06
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
94.1%
Weekday Posts
5.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 31 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience consists of marketing professionals, communicators, and media industry insiders. They are likely interested in digital strategies, brand management, and media trends.
Average
Audience Quality
28.7%
Suspicion Index
39.9%
Low-Quality %
14
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
45.9%
Empty Bio
44.9%
<10 Tweets
6.9%
Mass Following (>2K)
0.0%
New (<90 days)
53.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
79.9%
No URL
33.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
27,582,455
Total Potential Reach
14
Median Follower Reach
96
75th Percentile Reach
5.0%
>1K followers
0.7%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
34.2%
Creators
17,096 accounts
20.9%
Consumers
10,466 accounts
44.9%
Dormant
22,438 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
215
Verified Followers
0.21% of total
6,522
Protected Accounts
6.52% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @Cyrilhanouna | 6,044,927 | TV Host | TV, Entertainment, Comedy |
| @soledadobrien | 1,318,091 | Journalist | working, mom, journalist |
| @edwyplenel | 1,070,943 | Journaliste | Journalism, Media, Activism |
| @luxurytravel | 720,359 | Travel Blogger | luxury travel, editor, blog |
| @BrunoLeMaire | 688,413 | Politician | Economy, Finance, France |
| @LDLC | 660,467 | Retailer | Informatique, High-tech, Service client |
| @so_mkb | 487,954 | Influencer | Humor, Time-passing, Partnership |
| @THE_THEO_FORD | 468,963 | - | - |
| @JulienChieze | 432,897 | Gamer | Video games, YouTube, Enthusiast |
| @commun_it | 410,334 | Social Media Manager | Twitter, Growth, Engagement |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
44,224
Followers With Bio
55,776
Followers Without Bio
44.22%
% With Bio
55.78%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed2,263
Combined Engagement
1,606
Total Likes
657
Total Retweets
453
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
GP Stratégies du Luxe 2022 – Digital – Mobile / Dispositifs sur les médias sociaux : un OR pour @Dior et l’agence @180Amsterdam pour la réalisation « Dior Addict Messages x Jisoo ». Félicitation à eux ! #gpstrat https://t.co/NcI6EBQ7f3
Son groupe s’enfonçant dans la tempête médiatique, @PPouyanne a tenté de justifier son augmentation de salaire de 52%. Le patron n'a gagné «que» 3,9 millions d'euros en 2020, alors @GMeurice a créé une cagnotte en réponse à son «appel à l'aide». 💸 https://t.co/XQF4y416Y3
🍿 @Domingo aura tenu sa promesse : Faire du @PopcornTalkshow un festival. Pour ça, direction le Lot dans la commune de #Montcuq et ses 1700 habitants. Découvrez le reportage de cette première édition. ⤵️ https://t.co/EJ9gNu1AAl
L’#OR de la catégorie design revient à @leroytremblot et @RCLens pour le nouveau territoire de marque du club. #gpstrat #marketingsportif https://t.co/2KdVESizBA
Félicitation au @RCLens qui remporte l’#OR avec « le rond central comme zone de vérité», dispositif événementiel créé afin d’annoncer la prolongation de @Sekofofana #gpstrat #marketingsportif https://t.co/Qmwx4dU0Ip
Key Insights & Takeaways
The account frequently covers high-profile brand campaigns and collaborations, such as with Dior and 180 Amsterdam. It highlights media trends and challenges, including issues faced by public figures like PPouyanne. It promotes job opportunities and industry events, such as the Popcorn Talkshow festival.
Strengths
- + Established follower base of 267,871
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Strategies reveals an growing Twitter presence with 267,871 followers. The account demonstrates a content-creator strategy, averaging 4.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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