The Sundance Institute

The Sundance Institute

@sundanceorg

Nonprofit organization that discovers and supports independent film, media, and theatre artists from the U.S. and around the world. Presenter of @sundancefest.

200,880

Followers

11,653

Following

6,573

Tweets

38.0

Avg Engagement

1,805

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @sundanceorg's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2007-07-16
  • Verification:No
  • Location:Global

Data Summary

  • Tweets Analyzed:3,239
  • Avg Likes per Tweet:16.4
  • Avg Retweets per Tweet:21.6
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,239 tweets

Their tweets typically receive moderate to high engagement, with an average of 552 likes and 189 retweets per post. The content often sparks conversations around representation and storytelling.

16.4

Avg Likes/Tweet

21.6

Avg Retweets/Tweet

53,123

Total Likes

70,083

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

7

Median Likes

6

Median Retweets

30

75th Percentile

10,525

Top Tweet

0.19

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

61.0%

Original

8.8%

Replies

28.7%

Retweets

1.5%

Quotes

0.0%

Threads

0.8%

With Media

49.5%

With Links

62.7%

With #Tags

70.3%

With @Mentions

15.9%

With Emojis

195

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.14

Reply/Original Ratio

0.05

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

93.5%

Weekday Posts

6.5%

Weekend Posts

Top Hashtags

#sundance (445) #sundancecollab (260) #sundancelabs (137) #nativefilm (111) #sundancetheatre (78) #newfrontier (77) #sundanceignite (76) #indigenousfilm (76) #sundancelocals (71) #creativedistro (62)

Most Mentioned

@sundancefest (431) @sundanceorg (366) @sundancesatter (170) @knightfdn (59) @birdrunningh2o (50) @reframeproject (44) @adobe (40) @womeninfilm (34) @kputnam (31) @redbuttegarden (31)

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Content Strategy Analysis

Based on 3,239 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,976 (61%)
Replies 285 (9%)
Retweets 929 (29%)
Quote Tweets 49 (2%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 929 retweets (29% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,239 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

Their audience includes film enthusiasts, independent artists, and industry professionals seeking inspiration and opportunities. They also engage with activists and communities advocating for social change.

Average

Audience Quality

23.2%

Suspicion Index

23.2%

Low-Quality %

71

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

28.2%

Empty Bio

25.6%

<10 Tweets

19.6%

Mass Following (>2K)

0.0%

New (<90 days)

44.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

66.7%

No URL

18.1%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

129,827,429

Total Potential Reach

71

Median Follower Reach

344

75th Percentile Reach

11.8%

>1K followers

1.8%

>10K followers

0.5%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

57.3%

Creators

28,649 accounts

17.1%

Consumers

8,550 accounts

25.6%

Dormant

12,801 accounts

470

Verified Followers

0.94% of total

19.8%

Professional Bios

founder, dev, analyst, etc.

0.12

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Los Angeles, CA (1,589) London, England (567) New York, NY (508) United States (462) Los Angeles (362) London (339) Brooklyn, NY (318) Chicago, IL (223) New York, USA (214) California, USA (199)

612

Verified Followers

0.61% of total

8,941

Protected Accounts

8.85% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@jimmyfallon 50,770,155 Comedian Comedy, TV, Music
@JohnCena 14,099,691 Wrestler Wrestling, Motivation, Self-promotion
@chancetherapper 7,937,640 Musician music, video, directing
@paulwesley 4,155,138 Actor acting, directing, sustainability
@bridgitmendler 4,126,997 Actress Law, Media, Acting
@hitRECordJoe 3,920,257 Actor Creative, Projects, Prompts
@Dropbox 3,848,198 Tech technology, collaboration, support
@THR 3,458,065 Entertainment News Entertainment, News, Reviews
@GameelaIsmail 3,185,138 Politician Politics, TV hosting, Egypt
@kalnaga 2,771,347 Actor Satellites, NFT, Blockchain

Top Keywords in Follower Bios

film (5,861) writer (3,310) love (2,527) filmmaker (2,408) director (2,369) music (2,342) producer (1,962) life (1,886) tv (1,666) art (1,498)

Top Hashtags in Follower Bios

#election2016 (192) #film (180) #writer (134) #blacklivesmatter (124) #blm (108) #supportindiefilm (106) #filmmaker (83) #screenwriter (72) #art (68) #music (67)

60,284

Followers With Bio

40,713

Followers Without Bio

59.69%

% With Bio

40.31%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,239 analyzed

24,623

Combined Engagement

827

Total Likes

23,796

Total Retweets

4,925

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Social Justice Storytelling Diversity And Inclusion Independent Film Media And Theatre Activism

Key Insights & Takeaways

They emphasize diversity and inclusion in the arts, particularly highlighting female directors and Black communities. Their content often aligns with social justice movements and current events. They use storytelling as a powerful tool to drive empathy and awareness.

Strengths

  • + Established follower base of 200,880
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @sundanceorg reveals an growing Twitter presence with 200,880 followers. The account demonstrates a content-creator strategy, averaging 38.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025