Surrey County Council News
News from Surrey County Council including social services, roads, libraries, schools, trading standards and countryside. Customer services: @surreycouncil
101,876
Followers
5,558
Following
15,054
Tweets
10.2
Avg Engagement
400
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SurreyNews's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-06-10
- Verification:No
- Location:Surrey, UK
Data Summary
- Tweets Analyzed:3,223
- Avg Likes per Tweet:4.3
- Avg Retweets per Tweet:5.9
- Followers Analyzed:10,999
Engagement Analysis
Based on 3,223 tweetsThe account maintains a consistent level of engagement with an average of 90 likes and 38 retweets per tweet. Verified users contribute to the credibility and reach of the content.
4.3
Avg Likes/Tweet
5.9
Avg Retweets/Tweet
13,785
Total Likes
19,012
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
3
Median Retweets
11
75th Percentile
1,066
Top Tweet
0.1
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
69.8%
Original
10.9%
Replies
9.7%
Retweets
9.6%
Quotes
0.0%
Threads
0.3%
With Media
95.8%
With Links
49.4%
With #Tags
31.2%
With @Mentions
23.6%
With Emojis
240
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.16
Reply/Original Ratio
0.99
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
85.6%
Weekday Posts
14.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,223 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 312 retweets (10% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,223 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,999 followersThe primary audience includes residents of Surrey and stakeholders in local services such as schools, libraries, and social services. The account also engages with the broader public interested in community updates.
Average
Audience Quality
29.6%
Suspicion Index
45.0%
Low-Quality %
10
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
54.8%
Empty Bio
45.3%
<10 Tweets
6.1%
Mass Following (>2K)
0.0%
New (<90 days)
52.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.0%
No URL
35.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
4,916,422
Total Potential Reach
10
Median Follower Reach
88
75th Percentile Reach
5.1%
>1K followers
0.6%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
35.3%
Creators
3,884 accounts
19.4%
Consumers
2,134 accounts
45.3%
Dormant
4,981 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
52
Verified Followers
0.47% of total
1,125
Protected Accounts
10.23% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @zammit_marc | 386,475 | Filmmaker | Film, Acting, Producing |
| @Jeremy_Hunt | 259,252 | Politician | Health, Politics, South West Surrey |
| @bbcsoutheast | 235,489 | News broadcaster | News, Stories, South East |
| @MuseumWeek | 230,452 | Cultural Event | art, culture, heritage |
| @hertscc | 104,845 | Government | - |
| @UKCopHumour | 90,488 | Police Officer | Police, Humour, Fundraising |
| @MarkMwandosya | 86,056 | Politician | Politics, Education, Engineering |
| @ICOnews | 82,325 | Regulator | - |
| @jameslhbartlett | 76,791 | Entrepreneur | Business, Innovation, Life-long Learning |
| @999London | 71,693 | Emergency responder | Emergency, London, Real-time |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,977
Followers With Bio
6,022
Followers Without Bio
45.25%
% With Bio
54.75%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,223 analyzed3,580
Combined Engagement
0
Total Likes
3,580
Total Retweets
716
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @cabinetofficeuk: What does the alert look and sound like? 🚨 Emergency Alerts will appear on the home screen of your device and you will hear a loud siren-like sound and feel a vibration for up to 10 seconds. Watch the video below 📽️👇 https://t.co/U0ZvNr31yt
RT @metoffice: Met Office Chief of Science and Technology, Professor Stephen Belcher, reflects on the UK breaching 40°C for the first time https://t.co/d57FGJx8To
RT @DCMS: Details of how people can watch Her Majesty The Queen’s state funeral and the ceremonial processions have been published https://t.co/H7MFy0CXFe
RT @TerrorismPolice: The Joint Terrorism Analysis Centre (JTAC) has raised the UK terrorism threat level from SUBSTANTIAL (an attack is likely) to SEVERE (an attack is highly likely). If you see something that doesn’t feel right report via https://t.co/AZvXoV84Qg. In an emerge
RT @NHSuk: If you're aged 38 or over, or if you turn 38 before 1 July 2021, you can now book your COVID-19 vaccine. ➡️ https://t.co/95odTgmvQS https://t.co/2CxDiW0ZWg
Key Insights & Takeaways
The account frequently shares news about high-profile visits and royal events, which likely attract significant attention and engagement. It emphasizes community service and public welfare, reflecting its role as a local authority. The content often includes messages of support and solidarity, which can foster a sense of community and shared responsibility.
Strengths
- + Established follower base of 101,876
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SurreyNews reveals an growing Twitter presence with 101,876 followers. The account demonstrates a content-creator strategy, averaging 10.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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