Swedish Ministry for Foreign Affairs
MFA Communications Department, Stockholm. Developing #DigitalDiplomacy. Comments that break our netiquette rules https://www.government.se/about-the-website/netiquette-for-the-government-offices-social-media-accounts/ may be removed.
78,946
Followers
2,736
Following
13,633
Tweets
201.1
Avg Engagement
1,220
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SweMFA's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-05-24
- Verification:Yes
- Location:Stockholm, Sweden
Data Summary
- Tweets Analyzed:3,246
- Avg Likes per Tweet:45.2
- Avg Retweets per Tweet:155.9
- Followers Analyzed:10,999
Engagement Analysis
Based on 3,246 tweetsThe account has high average likes and retweets, indicating strong audience interaction. Its content is often shared and discussed, reflecting its relevance and authority in international discourse.
45.2
Avg Likes/Tweet
155.9
Avg Retweets/Tweet
146,658
Total Likes
506,117
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
16
Median Retweets
69
75th Percentile
37,950
Top Tweet
2.55
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
35.6%
Original
2.7%
Replies
54.6%
Retweets
7.1%
Quotes
0.0%
Threads
1.5%
With Media
85.4%
With Links
68.2%
With #Tags
73.8%
With @Mentions
45.0%
With Emojis
252
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.08
Reply/Original Ratio
0.13
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
92.2%
Weekday Posts
7.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,246 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,772 retweets (55% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,246 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,999 followersThe primary audience includes diplomats, policymakers, and international stakeholders interested in Sweden's foreign policy. It also reaches a broader audience interested in global news and historical events.
Average
Audience Quality
26.4%
Suspicion Index
28.8%
Low-Quality %
57
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
39.1%
Empty Bio
25.9%
<10 Tweets
20.4%
Mass Following (>2K)
0.0%
New (<90 days)
53.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.2%
No URL
18.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
26,815,848
Total Potential Reach
57
Median Follower Reach
250
75th Percentile Reach
8.9%
>1K followers
1.4%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
55.0%
Creators
6,048 accounts
19.2%
Consumers
2,107 accounts
25.9%
Dormant
2,844 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
190
Verified Followers
1.73% of total
1,013
Protected Accounts
9.21% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,164 | Wrestler | Wrestling, Motivation, Self-promotion |
| @iownjd | 768,107 | Lawyer | learn, inspire, engage |
| @lassecgen | 448,061 | Diplomat | News, Activities, Arab League |
| @CancilleriaCol | 415,154 | Diplomacy | política exterior, colombianos en el exterior, diplomacia |
| @peterndoro | 365,621 | Journalist | Journalism, Broadcasting, Africa |
| @EvanKirstel | 348,757 | Tech Influencer | Tech, B2B, Social media |
| @LIGAnet | 337,757 | News Outlet | News, Ukraine, World |
| @yemen_mofa | 314,882 | Diplomat | Politics, Diplomacy, International Relations |
| @anders_aslund | 311,373 | Economist | Russia, Ukraine, Eastern Europe |
| @tonytogolani | 250,900 | Motivational Speaker | KARAMA, KADRI, KUDRA |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,694
Followers With Bio
4,305
Followers Without Bio
60.86%
% With Bio
39.14%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,246 analyzed113,300
Combined Engagement
33,429
Total Likes
79,871
Total Retweets
22,660
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
80%
With @Mentions
40%
With Links
Topical Analysis:
Crimea is Ukraine. Donetsk is Ukraine. Kherson is Ukraine. Luhansk is Ukraine. Zaporizhzhia is Ukraine. Sweden continues to #StandwithUkraine
RT @NobelPrize: BREAKING NEWS: The 2020 #NobelPrize in Chemistry has been awarded to Emmanuelle Charpentier and Jennifer A. Doudna “for the development of a method for genome editing.” https://t.co/CrsnEuSwGD
RT @ZelenskyyUa: Sweden provides military, technical and humanitarian assistance to Ukraine. Grateful to @SwedishPM for her effective support. Building an anti-Putin coalition together!
RT @NobelPrize: BREAKING NEWS: The 2020 #NobelPrize in Physiology or Medicine has been awarded jointly to Harvey J. Alter, Michael Houghton and Charles M. Rice “for the discovery of Hepatitis C virus.” https://t.co/MDHPmbiFmS
RT @antonioguterres: In this moment of peril, I must underscore my duty as Secretary-General to uphold the @UN Charter. The Charter is clear. Any annexation of a State’s territory by another State resulting from the threat or use of force is a violation of the Principles of the
Key Insights & Takeaways
The account frequently highlights Sweden's support for Ukraine and its stance against Russian annexations. It commemorates historical figures like Raoul Wallenberg, emphasizing Sweden's role in humanitarian efforts. Content is often politically charged and aligns with Sweden's foreign policy priorities.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 78,946
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SweMFA reveals an well-established Twitter presence with 78,946 followers. The account demonstrates a content-creator strategy, averaging 201.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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