The Millions
Books, arts, and culture. Since 2003.
270,749
Followers
1,543
Following
73,579
Tweets
3.1
Avg Engagement
3,754
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @The_Millions's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-05-15
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3,245
- Avg Likes per Tweet:1.8
- Avg Retweets per Tweet:1.3
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,245 tweetsThe account has moderate engagement with an average of 64 likes and 22 retweets per tweet. Its content is well-received, as evidenced by its verified status and high follower count.
1.8
Avg Likes/Tweet
1.3
Avg Retweets/Tweet
5,770
Total Likes
4,155
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
4
75th Percentile
197
Top Tweet
0.01
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
81.4%
Original
1.3%
Replies
17.3%
Retweets
0.0%
Quotes
0.0%
Threads
0.1%
With Media
87.5%
With Links
2.4%
With #Tags
30.1%
With @Mentions
0.9%
With Emojis
199
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
87.2%
Weekday Posts
12.8%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,245 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 562 retweets (17% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,245 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is likely book lovers, literary enthusiasts, and culture seekers. They are interested in curated reading lists and cultural commentary.
Average
Audience Quality
25.6%
Suspicion Index
24.7%
Low-Quality %
51
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
27.4%
Empty Bio
31.0%
<10 Tweets
19.6%
Mass Following (>2K)
0.0%
New (<90 days)
50.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
74.1%
No URL
22.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
81,567,400
Total Potential Reach
51
Median Follower Reach
335
75th Percentile Reach
12.4%
>1K followers
1.6%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
51.8%
Creators
25,912 accounts
17.2%
Consumers
8,576 accounts
31.0%
Dormant
15,512 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
353
Verified Followers
0.35% of total
8,796
Protected Accounts
8.8% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,102,098 | Wrestler | Wrestling, Motivation, Self-promotion |
| @ETemelkuran | 2,710,822 | Author | Politics, Literature, Activism |
| @itsSSR | 2,435,341 | Actor | Bollywood, Science, Photography |
| @6BillionPeople | 2,035,237 | - | - |
| @NickKristof | 1,951,786 | Farmer | Oregon, farmer, author |
| @tferriss | 1,910,328 | Author | books, investing, podcasting |
| @mtaibbi | 1,874,320 | Author | politics, journalism, podcasting |
| @bpbmumbai | 1,761,030 | Media | branding, storytelling, Mumbai |
| @TheRickWilson | 1,599,672 | Political Consultant | Politics, Advertising, Writing |
| @NicolaSturgeon | 1,518,001 | Politician | Books, Politics, Scotland |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
59,437
Followers With Bio
40,563
Followers Without Bio
59.44%
% With Bio
40.56%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,245 analyzed656
Combined Engagement
496
Total Likes
160
Total Retweets
131
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
✨The Great 2023A Book Preview is here!✨ Six months. Eighty-five books. These are the can't-miss titles slated for the first half of 2023: https://t.co/gyy6Bv6yHl
🚨 NEW MILLIONS MOST ANTICIPATED JUST DROPPED 🚨 Check out the more than *175* books that we can't wait to read this year! https://t.co/acQslyDb5j
It's the most wonderful time of the literary year—our annual Year in Reading series! We've gathered your favorite writers and thinkers to share the books that shaped them in 2022. Editor @smswrites introduces our 18th Year in Reading: https://t.co/AWXrL16ttP
“I’m interested in surprise and delight, and fairy tales are endless wellspring of these.” Kelly Link talks with @Andrew_Ervin about her fairytale-inspired story collection ‘White Cat, Black Dog.’ https://t.co/IQSUzxT1Hx
"It wasn’t until I decided to set it in the Yucatán in the late nineteenth century that I was able to get a true feeling for the structure of the story." @olivasdan talks with @silviamg about her novel 'The Daughter of Doctor Moreau.' https://t.co/Gmsh55lKeE
Key Insights & Takeaways
The account frequently shares curated book lists and literary events, which likely drive engagement. It has a strong presence in the literary community, as seen through its collaborations and annual series. Its content is timely and relevant, especially during key periods like the start of the year.
Strengths
- + Established follower base of 270,749
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @The_Millions reveals an growing Twitter presence with 270,749 followers. The account demonstrates a content-creator strategy, averaging 3.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access