The RSC
Royal Shakespeare Company | Made in Stratford-upon-Avon, shared around the world
426,387
Followers
1,226
Following
33,913
Tweets
25.4
Avg Engagement
2,096
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @TheRSC's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-05-22
- Verification:No
- Location:Stratford-upon-Avon
Data Summary
- Tweets Analyzed:3,248
- Avg Likes per Tweet:18.4
- Avg Retweets per Tweet:7.0
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,248 tweetsThe account has moderate engagement, with an average of 753 likes and 160 retweets per tweet. Engagement appears to be consistent across its content.
18.4
Avg Likes/Tweet
7.0
Avg Retweets/Tweet
59,670
Total Likes
22,874
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
3
Median Retweets
22
75th Percentile
5,248
Top Tweet
0.06
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
30.3%
Original
41.3%
Replies
23.6%
Retweets
4.8%
Quotes
0.0%
Threads
10.0%
With Media
47.6%
With Links
31.4%
With #Tags
59.3%
With @Mentions
44.4%
With Emojis
183
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.36
Reply/Original Ratio
0.2
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
90.4%
Weekday Posts
9.6%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 768 retweets (24% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience includes theater enthusiasts, students, and professionals interested in Shakespearean productions. It also reaches a global audience due to the company's international presence.
Good
Audience Quality
19.4%
Suspicion Index
22.8%
Low-Quality %
77
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
28.8%
Empty Bio
24.4%
<10 Tweets
13.1%
Mass Following (>2K)
0.0%
New (<90 days)
34.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
71.7%
No URL
16.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
73,770,320
Total Potential Reach
77
Median Follower Reach
320
75th Percentile Reach
9.9%
>1K followers
1.1%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
55.8%
Creators
27,922 accounts
19.8%
Consumers
9,893 accounts
24.4%
Dormant
12,185 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
752
Verified Followers
0.75% of total
8,525
Protected Accounts
8.53% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,104,348 | Wrestler | Wrestling, Motivation, Self-promotion |
| @candundaradasi | 5,578,075 | Journalist | Journalism, Activism, Turkey |
| @IanMcKellen | 4,027,611 | Actor | acting, activism, theater |
| @frankieboyle | 2,691,246 | Comedian | Comedy, Residency, Glasgow |
| @radioleary | 2,657,888 | - | - |
| @6BillionPeople | 2,036,048 | - | - |
| @AnnCurry | 1,396,983 | Journalist | Journalism, TedTalk, Future |
| @MTVMusicUK | 1,273,637 | Entertainment | Music, Entertainment, UK |
| @fadjroeL | 1,047,091 | Communications | Democracy, Indonesia, Friendship |
| @perfumegenius | 977,734 | Musician | music, art, activism |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
59,867
Followers With Bio
40,133
Followers Without Bio
59.87%
% With Bio
40.13%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,248 analyzed10,843
Combined Engagement
9,745
Total Likes
1,098
Total Retweets
2,169
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
20%
With @Mentions
80%
With Links
Topical Analysis:
@The_Globe @weetabix @HeinzUK Hamlet IS great but I prefer A Midsummer Night's Bean.
We are deeply saddened to announce the death of Sir Antony Sher, Honorary Associate Artist and husband of Artistic Director, Gregory Doran. Read our full statement and further tributes on our website: https://t.co/3raqwY6MMx https://t.co/jss2NTEQyF
We’re delighted to announce that Daniel Evans and Tamara Harvey will become the Co-Artistic Directors of the Royal Shakespeare Company from June 2023. Hear from Daniel and Tamara, and Chair of the RSC Board Shriti Vadera: https://t.co/XCsur74RBF (1/5) https://t.co/SezVc7THE3
Gregory Doran, our Artistic Director, is due to take a period of compassionate leave. Read our full statement at: https://t.co/jh41xhfr26 https://t.co/4qLBNLlPpP
HAPPY BIRTHDAY WILLIAM SHAKESPEARE🎉 #PartyLikeIts1564 #HappyBirthdayShakespeare #ShakespearesBirthday 📸Lucy Barriball (c) RSC https://t.co/1VuzOeJrpX
Key Insights & Takeaways
The account frequently shares news about leadership changes and major announcements, indicating a focus on organizational updates. It uses a mix of formal and emotional language to connect with its audience. The account is active in sharing both official statements and personal tributes, reflecting its role in the theater community.
Strengths
- + Established follower base of 426,387
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @TheRSC reveals an growing Twitter presence with 426,387 followers. The account demonstrates a conversation-first approach, averaging 25.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access