TheWrap
We are the industry’s independent voice and leading source of high-quality, exclusive, in-depth and breaking entertainment news.
258,141
Followers
11,787
Following
267,253
Tweets
29.7
Avg Engagement
4,203
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @TheWrap's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-01-07
- Verification:No
- Location:Los Angeles, CA
Data Summary
- Tweets Analyzed:3,186
- Avg Likes per Tweet:21.6
- Avg Retweets per Tweet:8.1
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,186 tweetsThe account has a high average engagement rate, indicating a loyal and active audience. The content is well-received, with a mix of likes and retweets showing broad appeal.
21.6
Avg Likes/Tweet
8.1
Avg Retweets/Tweet
68,964
Total Likes
25,698
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
1
Median Retweets
12
75th Percentile
10,527
Top Tweet
0.12
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
89.7%
Original
4.3%
Replies
5.5%
Retweets
0.5%
Quotes
0.0%
Threads
0.8%
With Media
95.1%
With Links
28.5%
With #Tags
15.5%
With @Mentions
0.3%
With Emojis
153
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.05
Reply/Original Ratio
0.09
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
82.6%
Weekday Posts
17.4%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,186 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 174 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,186 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily interested in entertainment news, including TV, film, and industry trends. They are likely professionals and fans looking for exclusive and breaking updates.
Average
Audience Quality
27.7%
Suspicion Index
26.0%
Low-Quality %
46
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
32.6%
Empty Bio
27.5%
<10 Tweets
22.2%
Mass Following (>2K)
0.0%
New (<90 days)
59.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
80.8%
No URL
19.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
157,837,176
Total Potential Reach
46
Median Follower Reach
227
75th Percentile Reach
8.5%
>1K followers
1.6%
>10K followers
0.5%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
54.1%
Creators
27,029 accounts
18.4%
Consumers
9,203 accounts
27.5%
Dormant
13,768 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
907
Verified Followers
0.9% of total
12,528
Protected Accounts
12.4% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @VancityReynolds | 21,305,532 | Actor | gin, mobile, soccer |
| @ParisHilton | 16,821,594 | Entrepreneur | business, updates, media |
| @JohnCena | 14,101,148 | Wrestler | Wrestling, Motivation, Self-promotion |
| @GermanGarmendia | 12,166,223 | Influencer | business, influencer, social media |
| @LoganPaul | 6,808,441 | Influencer | Vlogging, Comedy, Fitness |
| @FoodNetwork | 6,024,259 | Culinary TV | cooking, baking, streaming |
| @Lord_Sugar | 5,202,069 | Entrepreneur | business, entrepreneurship, technology |
| @wossy | 4,890,333 | TV Presenter | self-indulgent, Instagram, life |
| @altonbrown | 4,394,709 | Chef | Cooking, Science, Humor |
| @humasqureshi | 3,717,528 | YouTuber | YouTube |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
67,684
Followers With Bio
33,315
Followers Without Bio
67.01%
% With Bio
32.99%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,186 analyzed22,533
Combined Engagement
11,765
Total Likes
10,768
Total Retweets
4,507
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
60%
With @Mentions
60%
With Links
Topical Analysis:
"It's Always Sunny in Philadelphia" has the most words per minute of any TV show https://t.co/t4uB4jksIE
RT @RMcElhenney: Never has so little been said by so much
RT @netflix: To everyone who stayed up late, woke up early, gave up their Sunday afternoon… we are incredibly sorry that the Love is Blind…
RT @LisaAnnWalter: You better open your mouth and say something. @TheWrap @GlaadAwardslive https://t.co/p28blooEYh
EXCLUSIVE: #ThePurge star Frank Grillo is set to play the #DCU's Rick Flag Sr in the upcoming animated TV series #CreatureCommandos https://t.co/NylY94HHFM
Key Insights & Takeaways
The account focuses on exclusive and in-depth entertainment news, which drives engagement. It often shares breaking updates and industry exclusives, positioning itself as a trusted source. The use of links in tweets suggests a strategy to drive traffic to their website and other platforms.
Strengths
- + Established follower base of 258,141
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @TheWrap reveals an growing Twitter presence with 258,141 followers. The account demonstrates a content-creator strategy, averaging 29.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access