Yankee Candle
With over 150 fragrances, we offer the world's largest selection of candle and home fragrance scents. IG: @yankeecandle
92,157
Followers
2,264
Following
34,251
Tweets
2.8
Avg Engagement
435
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @TheYankeeCandle's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-08-20
- Verification:No
- Location:South Deerfield, MA
Data Summary
- Tweets Analyzed:3,203
- Avg Likes per Tweet:2.3
- Avg Retweets per Tweet:0.5
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,203 tweetsThe account maintains a steady engagement rate with an average of 528 likes and 25 retweets per tweet. It frequently interacts with other accounts, especially those related to celebrities and social causes.
2.3
Avg Likes/Tweet
0.5
Avg Retweets/Tweet
7,290
Total Likes
1,696
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
0
75th Percentile
4,169
Top Tweet
0.03
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
11.6%
Original
87.8%
Replies
0.6%
Retweets
0.1%
Quotes
0.0%
Threads
0.4%
With Media
9.6%
With Links
1.2%
With #Tags
98.8%
With @Mentions
10.8%
With Emojis
166
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
7.6
Reply/Original Ratio
0.11
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
89.5%
Weekday Posts
10.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,203 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 18 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,203 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience appears to be interested in home fragrance, lifestyle, and fashion, with a particular interest in celebrity culture and brand interactions. They engage with the brand through likes, retweets, and mentions.
Average
Audience Quality
21.7%
Suspicion Index
24.7%
Low-Quality %
34
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
36.1%
Empty Bio
22.3%
<10 Tweets
13.3%
Mass Following (>2K)
0.0%
New (<90 days)
44.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
80.4%
No URL
13.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
23,993,422
Total Potential Reach
34
Median Follower Reach
167
75th Percentile Reach
5.4%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
55.8%
Creators
5,581 accounts
21.9%
Consumers
2,190 accounts
22.3%
Dormant
2,229 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
65
Verified Followers
0.65% of total
1,488
Protected Accounts
14.88% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,721 | Wrestler | Wrestling, Motivation, Self-promotion |
| @kio_cyr | 1,143,270 | Influencer | Fashion, Travel, Photography |
| @Oreo | 1,042,964 | Brand Marketing | Cookie, Playful, Moments |
| @NOH8Campaign | 799,029 | Activism | equality, bullying, discrimination |
| @WynnLasVegas | 547,471 | Hospitality | luxury, award-winning, entertainment |
| @SlimJim | 512,410 | Snack Influencer | meat, long boi, champions |
| @Chris_Stark | 428,385 | Radio Presenter | BBC Radio, DJ, Football |
| @RedTube | 325,972 | Adult Entertainment | Adult content, entertainment, videos |
| @nathaliejacoby1 | 273,881 | - | - |
| @JohnLukeNYC | 231,431 | Auctioneer | Storage Wars, Auctioneer, New York |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,394
Followers With Bio
3,606
Followers Without Bio
63.94%
% With Bio
36.06%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,203 analyzed6,119
Combined Engagement
4,796
Total Likes
1,323
Total Retweets
1,224
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
60%
With @Mentions
60%
With Links
Topical Analysis:
@EatPrayBritney We're on it! Wonder what Britney's favorite fragrance is.... 🕯️
RT @PrimeVideo: Strike a match and set that autumn mood with this thread of Adam Driver characters as candles from @TheYankeeCandle fall collection that nobody asked for but we think is very necessary: https://t.co/DO4s7VDQEp
@RyanForEQUALITY Obviously! We love Britney! 🕯️❤️
Escape into the perfect Mountain Holiday! This collection of six new fragrances transports you to a cozy, snow-frosted retreat filled with friends, without leaving home! ❤️❄️ #HappyYCHolidays https://t.co/W1IS5zLJog
Bring the warmth and comfort of autumn home with our fall fragrance lineup. https://t.co/BCJ3Cdyxg1
Key Insights & Takeaways
The account frequently interacts with celebrity accounts, suggesting a strategic focus on brand visibility and influencer engagement. It uses themed tweets to create a sense of occasion and emotional connection with its audience. The brand emphasizes its product variety and quality, positioning itself as a leader in the home fragrance market.
Strengths
- + Established follower base of 92,157
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @TheYankeeCandle reveals an growing Twitter presence with 92,157 followers. The account demonstrates a conversation-first approach, averaging 2.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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