Thomas Cook
A new Thomas Cook. Design your own holidays. Choice, flexibility, 24/7 on-holiday customer care, Atol-protected. Here to help: DM us 10am-5pm, Mon to Sat.
126,680
Followers
1,054
Following
1,359
Tweets
2.3
Avg Engagement
867
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ThomasCookUK's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-02-12
- Verification:No
- Location:UK
Data Summary
- Tweets Analyzed:1,245
- Avg Likes per Tweet:1.9
- Avg Retweets per Tweet:0.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 1,245 tweetsThe average engagement per tweet is moderate, with 127 likes and 27 retweets. The account actively interacts with followers through direct messages.
1.9
Avg Likes/Tweet
0.4
Avg Retweets/Tweet
2,325
Total Likes
485
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
0
75th Percentile
705
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
1.6%
Original
95.4%
Replies
2.1%
Retweets
0.9%
Quotes
0.0%
Threads
0.2%
With Media
17.0%
With Links
1.2%
With #Tags
96.6%
With @Mentions
93.7%
With Emojis
149
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
59.4
Reply/Original Ratio
0.42
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
79.4%
Weekday Posts
20.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 1,245 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 26 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 1,245 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is likely interested in travel, holidays, and customer service. They are likely potential customers looking for holiday options and support.
Good
Audience Quality
19.1%
Suspicion Index
26.9%
Low-Quality %
73
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
44.7%
Empty Bio
15.6%
<10 Tweets
13.9%
Mass Following (>2K)
0.0%
New (<90 days)
32.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.5%
No URL
9.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
59,206,482
Total Potential Reach
73
Median Follower Reach
255
75th Percentile Reach
7.1%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
63.6%
Creators
31,813 accounts
20.8%
Consumers
10,408 accounts
15.6%
Dormant
7,779 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
213
Verified Followers
0.21% of total
16,522
Protected Accounts
16.36% of total
10 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,101,627 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Variety | 2,912,171 | Entertainment industry | Entertainment, Business, Variety |
| @TravelMagazine | 2,782,922 | Travel Blogger | travel, news, guides |
| @BeatsByAssassin | 2,261,274 | Multitalented | Actor, Director, Rapper |
| @6BillionPeople | 2,033,161 | - | - |
| @HollyHaganBlyth | 1,532,097 | Reality TV Star | Geordie Shore, Makeup, Booking |
| @PixieLott | 1,369,802 | Musician | Music, TV, Commercial |
| @SinghLions | 1,333,656 | Restaurateur | Food, Travel, Influencer |
| @DEADLINE | 1,113,810 | Entertainment News | Entertainment, News, Hollywood |
| @EamonnHolmes | 1,104,382 | TV Presenter | TV, Trustee, Television |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
55,883
Followers With Bio
45,115
Followers Without Bio
55.33%
% With Bio
44.67%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 1,245 analyzed1,554
Combined Engagement
1,304
Total Likes
250
Total Retweets
311
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
0%
With @Mentions
80%
With Links
Topical Analysis:
Welcome to the new Thomas Cook 💛 https://t.co/ZE7pTPFRkL
We missed you: https://t.co/aK8p5H8FSS 💛
Looks like we might not be the only ones to make a comeback this year 👀 https://t.co/0EKa26LKdb
Day 1 done, and what a day! We’ve loved answering your messages and calls – and our first customers will be heading off on holiday very soon. Now to put our feet up and be back with you tomorrow, in the meantime we're always at https://t.co/aK8p5H8FSS 💛^Thomas Cook customer team
The affection we still see for the Thomas Cook brand reflects the huge commitment and professionalism of those former colleagues. We are very much in their debt and hope to have their backing as we take the brand into a new era.
Key Insights & Takeaways
The account uses emojis to create a friendly and approachable brand image. They focus on customer support and holiday planning as key selling points. They highlight their new brand identity and customer-centric approach in their top tweets.
Strengths
- + Established follower base of 126,680
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ThomasCookUK reveals an growing Twitter presence with 126,680 followers. The account demonstrates a conversation-first approach, averaging 2.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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