Too Faced Cosmetics

Too Faced Cosmetics

@TooFaced

We are a serious makeup brand that knows how to have fun💕 Too Faced is a cruelty-free brand, always has been, always will be. 🐶 Use #TooFaced in your tweets!

International https://www.toofaced.com/ Joined 2009-01-21 Date of Analysis: Dec 16, 2025

829,876

Followers

3,198

Following

18,570

Tweets

87.3

Avg Engagement

1,615

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @TooFaced's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-01-21
  • Verification:No
  • Location:International

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:75.9
  • Avg Retweets per Tweet:11.4
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

Too Faced's tweets typically receive a high number of likes and retweets, indicating strong audience interaction. Their use of hashtags and promotions drives engagement and visibility.

75.9

Avg Likes/Tweet

11.4

Avg Retweets/Tweet

246,755

Total Likes

37,122

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

0

Median Retweets

125

75th Percentile

7,348

Top Tweet

0.11

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

38.8%

Original

59.8%

Replies

1.3%

Retweets

0.1%

Quotes

0.0%

Threads

0.3%

With Media

42.6%

With Links

25.3%

With #Tags

67.3%

With @Mentions

60.1%

With Emojis

135

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.54

Reply/Original Ratio

0.07

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

86.9%

Weekday Posts

13.1%

Weekend Posts

Top Hashtags

#toofaced (745) #tfcrueltyfree (225) #betterthansex (59) #tfbornthisway (49) #toofacedlipinjection (45) #tfhangover (32) #tfpeachesandcream (19) #toofacedtutti (15) #tfchocolate (14) #tfbrow (11)

Most Mentioned

@toofaced (440) @hsn (74) @sephora (61) @ultabeauty (46) @abhcosmetics (27) @qvc (25) @erikajayne (21) @benefitbeauty (20) @boxycharm (18) @tartecosmetics (17)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,260 (39%)
Replies 1,945 (60%)
Retweets 42 (1%)
Quote Tweets 3 (0%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 42 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience primarily consists of beauty enthusiasts and younger demographics who appreciate a lighthearted brand image. They are active on social media and enjoy participating in brand challenges and giveaways.

Below Average

Audience Quality

40.0%

Suspicion Index

58.9%

Low-Quality %

3

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

61.7%

Empty Bio

68.4%

<10 Tweets

1.9%

Mass Following (>2K)

0.0%

New (<90 days)

78.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

91.7%

No URL

56.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

8,731,947

Total Potential Reach

3

Median Follower Reach

11

75th Percentile Reach

0.9%

>1K followers

0.1%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

14.3%

Creators

7,132 accounts

17.4%

Consumers

8,682 accounts

68.4%

Dormant

34,186 accounts

102

Verified Followers

0.2% of total

2.7%

Professional Bios

founder, dev, analyst, etc.

0.04

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (312) Los Angeles, CA (121) California, USA (110) Florida, USA (104) New York, USA (94) United Kingdom (91) Texas, USA (89) Houston, TX (85) Canada (74) Atlanta, GA (73)

191

Verified Followers

0.19% of total

9,702

Protected Accounts

9.7% of total

3 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,105,451 Wrestler Wrestling, Motivation, Self-promotion
@SinghLions 1,335,113 Restaurateur Food, Travel, Influencer
@NOH8Campaign 801,954 Activism equality, bullying, discrimination
@iownjd 778,941 Lawyer learn, inspire, engage
@DanceMomHolly 552,408 Educator Dance, Education, Motherhood
@THE_THEO_FORD 469,489 - -
@MBiaggi 431,492 Hairdresser Hairdressing, Ted Talks, Writing
@Moreno 430,261 Influencer Business, Manager, Serious
@CosmopolitanUK 344,476 Magazine fashion, beauty, love and sex
@potato2307 326,213 Cosplayer Cosplay, Photography, Languages

Top Keywords in Follower Bios

love (4,251) makeup (2,620) life (2,562) beauty (2,130) mom (2,037) artist (1,417) lover (1,242) wife (1,104) girl (1,033) mother (956)

Top Hashtags in Follower Bios

#beauty (63) #blm (50) #1 (50) #makeup (46) #skincare (31) #blacklivesmatter (30) #fashion (29) #superfamily (27) #ebay (24) #teampulte (22)

47,723

Followers With Bio

52,277

Followers Without Bio

47.72%

% With Bio

52.28%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

23,025

Combined Engagement

16,929

Total Likes

6,096

Total Retweets

4,605

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

60%

With @Mentions

80%

With Links

Topical Analysis:

Beauty Humor Engagement Giveaways Cruelty-Free Social Media Marketing

Key Insights & Takeaways

The brand effectively uses giveaways to boost engagement and follower growth. Their content often blends humor with product promotion, making it relatable and shareable. They emphasize their cruelty-free values, which resonate with a conscious consumer base.

Strengths

  • + Established follower base of 829,876
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @TooFaced reveals an growing Twitter presence with 829,876 followers. The account demonstrates a conversation-first approach, averaging 87.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025