Tweets Analysis - Keyword: @ToyBook
Overview
Total number of tweets analysed
21
Earliest tweet was on
2023-02-11
Latest tweet was on
2023-02-18
Tweets covering
7 days
Average age of authors' accounts
12 years
Summarization
Thursday mornings are a great time to catch up with ToyBook's latest newsletter featuring slot cars, Super Mario and beyond. ToyBook has had joint ventures with Adventure Media & Events and The Toy Association, partnered with Mike Snider from USA Today to provide stories about toys, sports, licensing and kidults, and with Hasbro for their latest earnings report and outlook for 2023. They have also provided reports covering Pokemon Day and United Smile’s partnership with Zoonicorn for the new toy range launching in 2024. Additionally, ToyBook has featured articles about collectibles and Sunday’s Super Bowl and a story about a 6-year-old who loves toys and buys them for her grandmother.
Topic Modeling
- Toy book media coverage & marketing
- Toy fair event & throwback Thursday
- Toy Licensing & Brand Campaigns
- Toy sales & earnings
- Toy Industry & Collectibles
Emotional Analysis
The emotions expressed in these tweets are mostly positive, with a few hints of excitement and enthusiasm. There is a sense of joy and anticipation in the tweets, with the anticipation of the Toy Book newsletter, the upcoming Pokemon Day, and the launch of the Zoonicorn toy range in 2024. There is also a feeling of pride, as people congratulate each other on their successes and accomplishments. Finally, there is a sense of nostalgia as people look back fondly on Toy Fair New York 2019.
Trend Analysis
- Coffee & Thursday Mornings
- Throwback Thursdays
- Toy Fair New York
- Toys, Sports Licensing & Kidults
- Toy Business & Industry
Types of Tweets
Number of Retweets
8
Percentage of total tweets
38%
Number of Original tweets
7
Percentage of total tweets
33%
Number of tweets that contain Mentions
21
Percentage of total tweets
100%
Number of tweets that were Replies
5
Percentage of total tweets
23%
Number of tweets that were Quotes
1
Percentage of total tweets
4%
Number of tweets that contain Hashtags
14
Percentage of total tweets
66%
Top 5 devices used to tweet
| Source | Count |
|---|---|
| Twitter Web App | 12 |
| Twitter for Android | 4 |
| Twitter for iPhone | 3 |
| HubSpot | 1 |
| TweetDeck | 1 |
What devices were used to tweet
Top 10 accounts with highest followers count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| MikeSnider | mikesnider | Breaking & trending news reporter for USA TODAY. Fan of @kuhoops @chiefs @nationals @capitals Retweets R just that. | 17,183 |
| therockfather | James Zahn - The Rock Father™ | As Seen on TV! Toy Expert, Editor-in-Chief @ToyBook; Senior Editor @TheToyInsider/@ThePopInsider. Rock & Roll Gangster Dad/Husband/Writer/Actor/Director/🎸 | 17,161 |
| CardboardEdison | Cardboard Edison | Game design & bright ideas for board game makers. We are @zinsli & @KabrtZinsli. https://t.co/pYKTpXeR2h | 11,030 |
| floship | Floship | Cross Border Logistics Solution for Global Ecommerce Brands. Tech-first, Expert Led. | 5,487 |
| RipRocketPix | Rip Rocket Photography | Pro Canadian Toy Photographer, Editor & Pop Culture Writer! https://t.co/VK2tZ7Faw5, 8-Bit Pickle, Toy Tales & More. 📧 - RipRocketPix@gmail.com 📸 | 4,087 |
| 4LOMKUSS | From4-LOMtoZuckuss | Your source for all things Hasbro & Kenner Star Wars action figure related! | 2,086 |
| morganobrienart | Morgan O’Brien | Husband I Father l Artist l Head of Animation @TelegaelIreland I @Galwayunitedfc Media Team l Instagram: https://t.co/HJr43y5COi | 1,342 |
| EdwinJaudon | Edwin Jaudon | XBox Gamertag Truegraveheart, Dark Tower Junkie and Die Hard @Mets and @NYGiants fan thankee sai | 1,051 |
| ScatteredAdvntr | Scattered Adventures | Outdoors-loving family of 4 ❤️YouTube 62K Subs + 33Mil ViewsToy & Doll CollectorLifestyle/Travel/Food/Reviews/NJPR Friendly: scatteredadventures@gmail.com | 401 |
| zoonicorn | Zoonicorn | ✨Enter a dreamworld of enchanting characters & amazing adventures where optimism & resilience is always at the heart of every story.🌈 Now on @peacock 📺 | 250 |
Top 10 accounts with highest friends count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| CardboardEdison | Cardboard Edison | Game design & bright ideas for board game makers. We are @zinsli & @KabrtZinsli. https://t.co/pYKTpXeR2h | 5,634 |
| MikeSnider | mikesnider | Breaking & trending news reporter for USA TODAY. Fan of @kuhoops @chiefs @nationals @capitals Retweets R just that. | 5,205 |
| therockfather | James Zahn - The Rock Father™ | As Seen on TV! Toy Expert, Editor-in-Chief @ToyBook; Senior Editor @TheToyInsider/@ThePopInsider. Rock & Roll Gangster Dad/Husband/Writer/Actor/Director/🎸 | 4,564 |
| EdwinJaudon | Edwin Jaudon | XBox Gamertag Truegraveheart, Dark Tower Junkie and Die Hard @Mets and @NYGiants fan thankee sai | 2,153 |
| morganobrienart | Morgan O’Brien | Husband I Father l Artist l Head of Animation @TelegaelIreland I @Galwayunitedfc Media Team l Instagram: https://t.co/HJr43y5COi | 716 |
| ScatteredAdvntr | Scattered Adventures | Outdoors-loving family of 4 ❤️YouTube 62K Subs + 33Mil ViewsToy & Doll CollectorLifestyle/Travel/Food/Reviews/NJPR Friendly: scatteredadventures@gmail.com | 699 |
| 4LOMKUSS | From4-LOMtoZuckuss | Your source for all things Hasbro & Kenner Star Wars action figure related! | 594 |
| zoonicorn | Zoonicorn | ✨Enter a dreamworld of enchanting characters & amazing adventures where optimism & resilience is always at the heart of every story.🌈 Now on @peacock 📺 | 416 |
| retiredte2017 | RetiredTeacherDe | Former Toy Designer; Mommy Doll by Tootsietoy Retired Teacher; Current Grandma of child born Sept 2016. | 360 |
| RipRocketPix | Rip Rocket Photography | Pro Canadian Toy Photographer, Editor & Pop Culture Writer! https://t.co/VK2tZ7Faw5, 8-Bit Pickle, Toy Tales & More. 📧 - RipRocketPix@gmail.com 📸 | 248 |
Most active users
| Username | Bio | Number of tweets |
|---|---|---|
| therockfather | As Seen on TV! Toy Expert, Editor-in-Chief @ToyBook; Senior Editor @TheToyInsider/@ThePopInsider. Rock & Roll Gangster Dad/Husband/Writer/Actor/Director/🎸 | 7 |
| AlienStanLee | Working For The Weekend! | 2 |
| retiredte2017 | Former Toy Designer; Mommy Doll by Tootsietoy Retired Teacher; Current Grandma of child born Sept 2016. | 2 |
| zoonicorn | ✨Enter a dreamworld of enchanting characters & amazing adventures where optimism & resilience is always at the heart of every story.🌈 Now on @peacock 📺 | 2 |
| 4LOMKUSS | Your source for all things Hasbro & Kenner Star Wars action figure related! | 1 |
| CardboardEdison | Game design & bright ideas for board game makers. We are @zinsli & @KabrtZinsli. https://t.co/pYKTpXeR2h | 1 |
| EdwinJaudon | XBox Gamertag Truegraveheart, Dark Tower Junkie and Die Hard @Mets and @NYGiants fan thankee sai | 1 |
| MikeSnider | Breaking & trending news reporter for USA TODAY. Fan of @kuhoops @chiefs @nationals @capitals Retweets R just that. | 1 |
| RipRocketPix | Pro Canadian Toy Photographer, Editor & Pop Culture Writer! https://t.co/VK2tZ7Faw5, 8-Bit Pickle, Toy Tales & More. 📧 - RipRocketPix@gmail.com 📸 | 1 |
| ScatteredAdvntr | Outdoors-loving family of 4 ❤️YouTube 62K Subs + 33Mil ViewsToy & Doll CollectorLifestyle/Travel/Food/Reviews/NJPR Friendly: scatteredadventures@gmail.com | 1 |
Tweets per day
Top 10 tweets with highest Retweet count
| ID | Text | Retweet count |
|---|---|---|
| 1626223724818210816 | Another Thursday is here! Which means it's time to kick back with coffee and the latest @ToyBook newsletter!From Slot Cars to Super Mario, and everything in between, there's plenty to enjoy this week!! Check It Out! ☕#Batman #Coffee #ThursdayMorning https://t.co/fU0P0YmdGs | 9 |
| 1626960455766777859 | Thanks to @USATODAY's @MikeSnider for including me and The @ToyBook in this story about #toys, #sports #licensing, and #kidults. @OriginalFunko Founder Mike Becker, @TheToyAssoc's @AdrienneApp, and Chuck Scothon of @Mattel x @FisherPrice also contribute.https://t.co/CpjynqVuMx | 2 |
| 1626220401121726465 | This morning, @Hasbro confirmed its earnings for Q4/FY 2022 while offering an outlook for 2023. It's looking like another challenging year with some potential bright spots. Stay on the #pulseofplay at The @ToyBook https://t.co/4WZcn1gGeg | 1 |
| 1626662092248866827 | It’s happening! The Play Date is the first joint venture between Adventure Media & Events (publisher of The @ToyBook) and @TheToyAssoc 🤘😎 https://t.co/1dMCyTlyVE | 0 |
| 1626425319883173888 | @aic_podcast @ToyBook I appreciate that! | 0 |
| 1626321623534956544 | #ThrowbackThursday: This gem from Toy Fair New York circa 2019 just popped up. Had a nice chat with @kevineastman86 that day while repping The @ToyBook. Is it a spoiler to say you can expect A LOT of #TMNT content in our pages this year? #GoNinjaGoNinjaGo! https://t.co/zjaamZRLdS | 0 |
| 1626240145052823552 | @ToyBook @Hasbro My granddaughter now 6 tells everyone- "basically my grandma loves toys- she buys they for me- but they are for her!" | 0 |
| 1626239941209628672 | @ToyBook @Hasbro This is a great idea. | 0 |
| 1625902156493598728 | The @Pokemon Company is gearing up for #PokemonDay with an all-new brand campaign. Stay on the #pulseofplay with details at The @ToyBook! https://t.co/34uHWKt2cW | 0 |
| 1625570205001781265 | United Smile joins the @zoonicorn family as Master Toy Licensee for Zoonicorn. Brand new toy range launching 2024! @TelegaelIreland @ToyBook https://t.co/iHopXBasSA | 0 |
Top 10 tweets with highest Like count
| ID | Text | Like count |
|---|---|---|
| 1626223724818210816 | Another Thursday is here! Which means it's time to kick back with coffee and the latest @ToyBook newsletter!From Slot Cars to Super Mario, and everything in between, there's plenty to enjoy this week!! Check It Out! ☕#Batman #Coffee #ThursdayMorning https://t.co/fU0P0YmdGs | 10 |
| 1626321623534956544 | #ThrowbackThursday: This gem from Toy Fair New York circa 2019 just popped up. Had a nice chat with @kevineastman86 that day while repping The @ToyBook. Is it a spoiler to say you can expect A LOT of #TMNT content in our pages this year? #GoNinjaGoNinjaGo! https://t.co/zjaamZRLdS | 6 |
| 1626662092248866827 | It’s happening! The Play Date is the first joint venture between Adventure Media & Events (publisher of The @ToyBook) and @TheToyAssoc 🤘😎 https://t.co/1dMCyTlyVE | 4 |
| 1626960455766777859 | Thanks to @USATODAY's @MikeSnider for including me and The @ToyBook in this story about #toys, #sports #licensing, and #kidults. @OriginalFunko Founder Mike Becker, @TheToyAssoc's @AdrienneApp, and Chuck Scothon of @Mattel x @FisherPrice also contribute.https://t.co/CpjynqVuMx | 3 |
| 1626220401121726465 | This morning, @Hasbro confirmed its earnings for Q4/FY 2022 while offering an outlook for 2023. It's looking like another challenging year with some potential bright spots. Stay on the #pulseofplay at The @ToyBook https://t.co/4WZcn1gGeg | 3 |
| 1625902156493598728 | The @Pokemon Company is gearing up for #PokemonDay with an all-new brand campaign. Stay on the #pulseofplay with details at The @ToyBook! https://t.co/34uHWKt2cW | 3 |
| 1625570205001781265 | United Smile joins the @zoonicorn family as Master Toy Licensee for Zoonicorn. Brand new toy range launching 2024! @TelegaelIreland @ToyBook https://t.co/iHopXBasSA | 3 |
| 1624442445885804546 | @ToyBook @TheMaestroTeam Congrats @darylmandrews @JonGilmour @Voigg! | 3 |
| 1625551779084570654 | @ToyBook @UnitedSmile ✨🌈🦄 | 2 |
| 1626425319883173888 | @aic_podcast @ToyBook I appreciate that! | 1 |
Top 3 Languages Used In Tweets
Top 10 Hashtags used
| Hashtag | Count |
|---|---|
| #pulseofplayhttps | 5 |
| #pulseofplay | 4 |
| #toys | 3 |
| #sports | 2 |
| #licensing | 2 |
| #kidults | 2 |
| #batman | 2 |
| #coffee | 2 |
| #thursdaymorning | 2 |
| #toycommunity | 1 |
Top 10 Hashtags Used In Tweets
Top 10 mentions
| Mention | Count |
|---|---|
| @toybook | 21 |
| @hasbro | 5 |
| @thetoyassoc | 4 |
| @therockfather | 2 |
| @usatoday | 2 |
| @mikesnider | 2 |
| @originalfunko | 2 |
| @adrienneapp | 2 |
| @mattel | 2 |
| @fisherprice | 2 |
Top 10 mentions
Wordcloud of Tweets
Emojis
Average number of emojis used per tweet
33
Emojis used in tweets
| Emoji | Count | Emoji Text |
|---|---|---|
| ☕ | 2 | hot_beverage |
| 🤘 | 1 | sign_of_the_horns |
| 😎 | 1 | smiling_face_with_sunglasses |
| ✨ | 1 | sparkles |
| 🌈 | 1 | rainbow |
| 🦄 | 1 | unicorn |
Emojis groups
| Emoji Group | Count |
|---|---|
| Food & Drink | 2 |
| People & Body | 1 |
| Smileys & Emotion | 1 |
| Activities | 1 |
| Travel & Places | 1 |
| Animals & Nature | 1 |