UBA Group
Welcome to the official X profile for UBA Group, Africa’s Global Bank. For immediate support and complaints resolution, tweet @UBACares
1,093,801
Followers
55
Following
40,577
Tweets
33.7
Avg Engagement
294
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UBAGroup's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2009-04-09
- Verification:Yes
- Location:Africa
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:24.7
- Avg Retweets per Tweet:8.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsThe account has a moderate engagement rate with an average of 2,525 likes and 438 retweets per tweet. Engagement seems to be more focused on promotional content and event announcements.
24.7
Avg Likes/Tweet
8.9
Avg Retweets/Tweet
80,394
Total Likes
29,008
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
0
Median Retweets
11
75th Percentile
7,442
Top Tweet
0.03
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
15.2%
Original
79.9%
Replies
3.4%
Retweets
1.5%
Quotes
0.0%
Threads
0.0%
With Media
67.8%
With Links
15.9%
With #Tags
81.9%
With @Mentions
11.2%
With Emojis
173
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
5.26
Reply/Original Ratio
0.43
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
79.6%
Weekday Posts
20.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 111 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes business professionals, African communities, and potential customers interested in financial services. The audience is also engaged with cultural and global business topics.
Average
Audience Quality
26.4%
Suspicion Index
32.8%
Low-Quality %
11
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
47.3%
Empty Bio
36.9%
<10 Tweets
2.2%
Mass Following (>2K)
0.0%
New (<90 days)
57.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
94.4%
No URL
18.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
5,824,972
Total Potential Reach
11
Median Follower Reach
42
75th Percentile Reach
1.9%
>1K followers
0.1%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
26.0%
Creators
12,983 accounts
37.1%
Consumers
18,559 accounts
36.9%
Dormant
18,458 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
55
Verified Followers
0.06% of total
3,952
Protected Accounts
3.95% of total
2 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ZimEye | 417,802 | Journalist | Zimbabwe, Africa, Journalism |
| @AnthoniaOrji | 258,632 | - | - |
| @lawrencekitema | 192,318 | - | - |
| @AtedoPeterside | 125,039 | Entrepreneur | Philanthropy, Aviation, Banking |
| @aystickz | 124,853 | Influencer | Fatherhood, Leadership, Inspiration |
| @TeamAtikuOkowa | 104,001 | - | - |
| @brysonadahcole | 90,126 | - | - |
| @CarlosMaizOK | 87,149 | Entrepreneur | Entrepreneur, Digital Communication, Bitcoin |
| @KenyaBankers | 83,039 | Banking | Banking, Finance, Regulation |
| @bekimwamburi | 79,855 | Sports Commentator | Sports, Swahili, Radio |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
53,632
Followers With Bio
46,368
Followers Without Bio
53.63%
% With Bio
46.37%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed23,533
Combined Engagement
11,608
Total Likes
11,925
Total Retweets
4,707
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
60%
With @Mentions
60%
With Links
Topical Analysis:
RT @cenbank: PLEASE BE WARY OF FAKE NEWS! https://t.co/Yhv9DKyL10
We love this remake of our TVC 💯! How talented are the @IkoroduB #AfricasGlobalBank https://t.co/zcrcZop2jZ
MEET OUR SPEAKERS On the 24th of May, we convene Africa's most influential public and private sector leaders and creatives, who are constantly reflecting our African culture in global success stories. Swipe to meet them and CLICK to set a reminder. #UBAAfricaConversations22
RT @wizkidayo: Do everything with Leo! Do everything with @UBAGroup ! United bank for Africa! ❤️💰🦅🦅🦅🦅 https://t.co/YdnuOR9rCU
In usual tradition, join us as we discuss “The Importance of Reflecting Our African Culture in Global Success Stories with African Leaders tomorrow. Don't miss out! Set a reminder right away! #UBAAfricaConversations22 #UBAAfricaDay2022 #AfricasGlobalBank
Key Insights & Takeaways
The account frequently promotes cultural content and events, which likely resonate with its audience. It uses hashtags and mentions to increase visibility and engagement. There is a focus on storytelling and brand identity, which helps in building a stronger connection with followers.
Strengths
- + Established follower base of 1,093,801
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UBAGroup reveals an growing Twitter presence with 1,093,801 followers. The account demonstrates a conversation-first approach, averaging 33.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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