Tweets Analysis - Keyword: @UKHofficial
Buy UKHofficial DataOverview
Total number of tweets analysed
218
Earliest tweet was on
2023-02-09
Latest tweet was on
2023-02-19
Tweets covering
9 days
Average age of authors' accounts
10 years
Summarization
UK Hospitality is facing a difficult 2 1/2 year period due to a relentless attack and lack of support from the Government. There are a variety of petitions and organizations dedicated to supporting the hospitality industry and aiding their return, such as the UK Hospitality, NTIAgov, CampaignforPubs, and Wonky_table. The representatives have called for more support to the industry, such as decreasing the VAT rating. They are also advocating for apprenticeships and creating events for the industry. Additionally, the industry is being hurt by environmental issues, such as the increase of untreated human waste in rivers, which has been supported by the Government.
Topic Modeling
- Hospitality Industry Struggles
- VAT Cuts in UK
- UKHofficial Activity
- Apprenticeship Opportunities
- Environmental Impact on Hospitality
Emotional Analysis
The emotions expressed in these tweets are overwhelmingly negative. There is a sense of frustration, anger, and disappointment with the actions of the government, particularly with regards to hospitality businesses. There is also a feeling of helplessness and confusion as to how to make a difference and fight back. Finally, there is a sense of desperation as people try to protect their businesses and livelihoods in the face of increasing insolvencies, lack of support, and unfair taxation.
Trend Analysis
- Influence of Sturgeon on the hospitality industry
- Impact of the COVID-19 pandemic on the hospitality industry
- Calls for the reduction of VAT for the hospitality industry
- Examining apprenticeships in the hospitality industry
- Protection of rivers from pollution attributable to hospitality businesses
Types of Tweets
Number of Retweets
79
Percentage of total tweets
36%
Number of Original tweets
33
Percentage of total tweets
15%
Number of tweets that contain Mentions
218
Percentage of total tweets
100%
Number of tweets that were Replies
90
Percentage of total tweets
41%
Number of tweets that were Quotes
27
Percentage of total tweets
12%
Number of tweets that contain Hashtags
42
Percentage of total tweets
19%
Top 5 devices used to tweet
Source | Count |
---|---|
Twitter for iPhone | 111 |
Twitter Web App | 41 |
Twitter for iPad | 29 |
Twitter for Android | 24 |
TweetDeck | 12 |
What devices were used to tweet

Top 10 accounts with highest followers count
Username | Name | Bio | Followers count |
---|---|---|---|
tom_peters | Tom Peters | Extreme Humanism/Don’t get leaders who don’t get it that Job #1 is helping others grow/Design that inspires in everything we do/More women in charge/Navy Seabee | 175,661 |
CityAM | City A.M. | London's business newspaper - News, Opinion, Analysis and Sports, 24/7 via https://t.co/uawxH6L1lo. Sign up for our free 3x daily news alerts via https://t.co/mgignptfoL | 77,305 |
TTGMedia | TTG | The ultimate news resource for travel agents, agencies, operators and tourism professionals since 1953. Subscribe to free news alerts: https://t.co/wVuzlEnHjL | 52,709 |
JakubKrupa | Jakub Krupa | Journalist. Senior Correspondent, Future Mobility @mlexclusive. Pitchside @viaplaysportpl. 2021 @risj_oxford Journalist Fellow. | 40,685 |
UKHofficial | UKHospitality | UKHospitality is the leading voice for hospitality, seeking to unlock the industry’s full potential. @ukhcymru @ukhscotland | 31,636 |
morningad | The Morning Advertiser | The pub trade bible since 1794.Get the latest pubs news to your inbox by signing up to The Morning Advertiser's free daily newsletter: https://t.co/bBTiHAEiXK | 29,207 |
UKHospKate | Kate Nicholls OBE | CEO UKHospitality - voice of the most dynamic, innovative & entrepreneurial sectors. Co-chair London Tourism Board, Disability Ambassador, Chair ACC Liverpool | 29,014 |
barmagazine | Bar Magazine | The UK's leading monthly print magazine and website for the bar trade. Read the latest digital issue: https://t.co/VgmIctx1kN | 28,662 |
LanceForman | Lance Forman | Former London MEP - 'London Cure Smoked Salmon' - https://t.co/b71KJ3yfo9 - Author: 'Forman's Games: The Dark Underside of the London Olympics'. | 28,142 |
PubandBarMag | Pub & Bar Magazine | Industry magazine for the modern on-trade. Interviews, features, news, sport and more. Organisers of @PubandBarAwards | https://t.co/splAPqIXZw | 27,330 |
Top 10 accounts with highest friends count
Username | Name | Bio | Followers count |
---|---|---|---|
JakubKrupa | Jakub Krupa | Journalist. Senior Correspondent, Future Mobility @mlexclusive. Pitchside @viaplaysportpl. 2021 @risj_oxford Journalist Fellow. | 17,058 |
PubandBarMag | Pub & Bar Magazine | Industry magazine for the modern on-trade. Interviews, features, news, sport and more. Organisers of @PubandBarAwards | https://t.co/splAPqIXZw | 10,723 |
tom_peters | Tom Peters | Extreme Humanism/Don’t get leaders who don’t get it that Job #1 is helping others grow/Design that inspires in everything we do/More women in charge/Navy Seabee | 10,177 |
Porkyaskew | Chef Paul Askew | Chef Owner @ArtSchoolLpool & @ArtSchoolCellar, @ArtofWineLtd,@Barnaclelpool @acadcularts @MichelinGuideUK | 8,852 |
morningad | The Morning Advertiser | The pub trade bible since 1794.Get the latest pubs news to your inbox by signing up to The Morning Advertiser's free daily newsletter: https://t.co/bBTiHAEiXK | 8,575 |
bernarddonoghue | Bernard Donoghue OBE | Mayor of London’s Culture Ambassador; CEO @alva_uk; Chair @BristolOldVic; Chair @PHMMcr; Chair @NTloveslondon @southeastNT RAB; Patron @liftfestival 🏳️🌈 EU | 7,679 |
MatthewClarkLtd | Matthew Clark | 🍷 Wine, Beers, Spirits and more 🚚 Supplying the UK on-trade 🍻 the experience matters 🔞 | 7,474 |
h1llbillies | Luddite 🇬🇧🇪🇺 Ex NHS #ProChoice 💙 | 🕷It is easier to fool people than it is to convince them that they've been fooled.🕷Brexit is an existential threat to our NHS❤️ & our UK union of nations. | 6,598 |
InsideCroydon | Inside Croydon | As seen on TV. Award-winning news site based on the fringes of London. Member of @ICNNUK. Collaborates with @BureauLocal. Email: inside.croydon@btinternet.com | 5,861 |
FurryDuffer | RA Watt 💙💛 | - | 5,001 |
Most active users
Username | Bio | Number of tweets |
---|---|---|
UKHospKate | CEO UKHospitality - voice of the most dynamic, innovative & entrepreneurial sectors. Co-chair London Tourism Board, Disability Ambassador, Chair ACC Liverpool | 23 |
morningad | The pub trade bible since 1794.Get the latest pubs news to your inbox by signing up to The Morning Advertiser's free daily newsletter: https://t.co/bBTiHAEiXK | 10 |
hmurray9 | President @HOSPAtweets Honorary Degree of Doctor @uni_of_essex @MasterInnH Governor @AcadCulArts Ambassador @HospAction & @Beinclusivehosp | 9 |
UKHofficial | UKHospitality is the leading voice for hospitality, seeking to unlock the industry’s full potential. @ukhcymru @ukhscotland | 7 |
tom_peters | Extreme Humanism/Don’t get leaders who don’t get it that Job #1 is helping others grow/Design that inspires in everything we do/More women in charge/Navy Seabee | 6 |
Sassan_sir | The UK's economy is more reliant on the service sector than any other G7 country. The service sector is vital to UK economy, it accounted for 79% of GDP in 2019 | 5 |
IsanThai1 | Isan Thai is based in Park Gates, Poole. Our new and upcoming restaurant and take away gives you a chance to experience the very best of home cooked Thai food. | 4 |
AndyJCLennox | Husband & Father l Mutli Award Winning Restaurateur Award winning brands along the South Coast. Hospitality Campaigner @wonky_table & @burnt_chef #cutthevat | 4 |
lordwaynebas | Hotelier at NailcoteHall Hall for over 31 years - Developed one of the World’s top Par 3 Golf Courses - And budding Songwriter and Author too ! | 3 |
paul_heathcote | The official Paul Heathcote MBE Chef & Restaurateur , Contract and Event caterer. Sometimes a bit of TV & media stuff. Husband & Father Ski bum in another life | 3 |
Tweets per day

Top 10 tweets with highest Retweet count
ID | Text | Retweet count |
---|---|---|
1624021412972298242 | Sturgeon the destroyer strikes again aided and abetted by 🤡 of epic proportion Lorna Slater. Sturgeon has conducted a relentless attack on Hospitality for 2 1/2 years. Yet another reason why she HAS to go. #ResignSturgeon @DonaldCMacleod @UKHofficial @NickNairn @TomKitchin https://t.co/WMnP8w5jDV | 36 |
1626705775161737216 | What annoys me the most is hospitality was together in lockdown. We moved as one. Now we've splintered again & we're not looking up & the message is lost. #CUTTHEVAT @UKHofficial @NTIAgov @beerandpub @CampaignforPubs @wonky_table @AAHospitality @seatat_thetable @HospoRisingUK | 15 |
1625053777618239489 | Trade representatives, @UKHofficial , @HospUlster , @beerandpub and the British Institute of Innkeeping @BIIandBIIAB , this week called for further support in a joint letter to Grant Shapps. @grantshapps https://t.co/2UG81OGANS | 9 |
1624696196924145665 | Includes comment from @UKHofficial about our ongoing efforts and activity across all aspects of energy - a currently broken market which is failing business and consumers and fuelling higher inflation https://t.co/iLFz2KHyZA | 7 |
1627030142487826435 | @AndyJCLennox @UKHofficial @NTIAgov @beerandpub @CampaignforPubs @wonky_table @AAHospitality @seatat_thetable @HospoRisingUK Hospitality in the U.K. are VAT rated far higher than our European counterparts which average 10% . We here in Northern Ireland compete with our counterparts who currently pay 9% . This needs fixed HMRC are bleeding us dry | 7 |
1625043323143454720 | Increasing hospitality insolvencies at the end of last year as cost of energy and doing business soared and consumer spending g softened - includes comment by @UKHofficial https://t.co/WgoeiE1P9L | 6 |
1624419799877951488 | @hmtreasury @Jeremy_Hunt @SkyNews @ONS If you want more revenue rather than less from @UKHofficial Hospitality businesses then cutting VAT2 10% will secure & maintain a more substantial Industry capable of delivering growth & revenue 4the Nation in the future-Inadequate support is actually Taxes wasted NOT invested! https://t.co/ir7WMiv0nR | 5 |
1625801691609149441 | @drechsler_paul @UKHofficial We are having to turn away an estimated £25bn in business (£7bn tax) due to shortages that have remained 9-15% since reopening in July 2021. It also fuels wage rate inflation and price increases. Economically damaging and self limiting | 5 |
1624346665372065792 | Will ⬆️ #HostileEnvironment Fines Hit Supply Chains? @RishiSunak @Mark_J_Harper @Keir_Starmer @LouHaigh @RHANews @LogisticsUKNews @RetailWeek @UKHofficial @BestForBritain @FT @KentBylines https://t.co/IHYoXajmc4 | 4 |
1624775104780460035 | @UKHospKate Will this Govt ever start being Practical & Realistic in their actions on Energy-Any more levies 2cripple businesses like @UKHofficial Hospitality that have already been battered by Covid & now Energy crisis need extra Levies (TAX) 2damage finances more like a hole in the head! https://t.co/CTztPIDZoG | 4 |
Top 10 tweets with highest Like count
ID | Text | Like count |
---|---|---|
1624021412972298242 | Sturgeon the destroyer strikes again aided and abetted by 🤡 of epic proportion Lorna Slater. Sturgeon has conducted a relentless attack on Hospitality for 2 1/2 years. Yet another reason why she HAS to go. #ResignSturgeon @DonaldCMacleod @UKHofficial @NickNairn @TomKitchin https://t.co/WMnP8w5jDV | 92 |
1626705775161737216 | What annoys me the most is hospitality was together in lockdown. We moved as one. Now we've splintered again & we're not looking up & the message is lost. #CUTTHEVAT @UKHofficial @NTIAgov @beerandpub @CampaignforPubs @wonky_table @AAHospitality @seatat_thetable @HospoRisingUK | 45 |
1626572365453791234 | My feed is full of well respected hosp professionals who are making the demise of the industry public knowledge. I’ve signed all the petitions etc… is there a way I can really fight and make a difference?! @UKHospKate @UKHofficial @AndyJCLennox @pub_that to name but a few. | 23 |
1625043323143454720 | Increasing hospitality insolvencies at the end of last year as cost of energy and doing business soared and consumer spending g softened - includes comment by @UKHofficial https://t.co/WgoeiE1P9L | 18 |
1624696196924145665 | Includes comment from @UKHofficial about our ongoing efforts and activity across all aspects of energy - a currently broken market which is failing business and consumers and fuelling higher inflation https://t.co/iLFz2KHyZA | 18 |
1624323947499061249 | Fantastic to visit @RitzCarlton London with local MP @twocitiesnickie as part of #NationalApprenticeshipWeek to see how their award-winning & world class kitchen is built on supporting apprenticeships to help people progress from entry level right up to Head Chef 👨🍳 @UKHofficial https://t.co/rzNcU17M6W | 16 |
1625053777618239489 | Trade representatives, @UKHofficial , @HospUlster , @beerandpub and the British Institute of Innkeeping @BIIandBIIAB , this week called for further support in a joint letter to Grant Shapps. @grantshapps https://t.co/2UG81OGANS | 16 |
1625401813578010624 | @johnredwood And 20% VAT from a drastically reduced & damaged @UKHofficial Hospitality/Tourism sector is less effective 4the long term benefit of the Treasury than 10% VAT from a recovering,employing,investing & growing Industry - Sometimes ‘Less is More’ Cut VAT2 10% now @Jeremy_Hunt @GBNEWS | 14 |
1624419799877951488 | @hmtreasury @Jeremy_Hunt @SkyNews @ONS If you want more revenue rather than less from @UKHofficial Hospitality businesses then cutting VAT2 10% will secure & maintain a more substantial Industry capable of delivering growth & revenue 4the Nation in the future-Inadequate support is actually Taxes wasted NOT invested! https://t.co/ir7WMiv0nR | 12 |
1627030142487826435 | @AndyJCLennox @UKHofficial @NTIAgov @beerandpub @CampaignforPubs @wonky_table @AAHospitality @seatat_thetable @HospoRisingUK Hospitality in the U.K. are VAT rated far higher than our European counterparts which average 10% . We here in Northern Ireland compete with our counterparts who currently pay 9% . This needs fixed HMRC are bleeding us dry | 11 |
Top 3 Languages Used In Tweets

Top 10 Hashtags used
Hashtag | Count |
---|---|
#cutthevat | 6 |
#apprenticeships | 4 |
#nationalapprenticeshipweek | 4 |
#hospitality | 3 |
#skillsforlife | 3 |
#customerisking | 2 |
#kindnessmatters | 2 |
#pubs | 2 |
#bars | 2 |
#vacancies | 2 |
Top 10 Hashtags Used In Tweets

Top 10 mentions
Mention | Count |
---|---|
@ukhofficial | 213 |
@ukhospkate | 75 |
@hmurray9 | 28 |
@masterinnh | 25 |
@andyjclennox | 23 |
@beerandpub | 23 |
@campaignforpubs | 21 |
@hosporisinguk | 18 |
@hospaction | 18 |
@ntiagov | 17 |
Top 10 mentions

Wordcloud of Tweets

Emojis
Average number of emojis used per tweet
32
Emojis used in tweets
Emoji | Count | Emoji Text |
---|---|---|
👏 | 8 | clapping_hands |
👏🏼 | 5 | clapping_hands_medium-light_skin_tone |
🥊 | 4 | boxing_glove |
❤️ | 4 | red_heart |
® | 3 | registered |
🏉 | 3 | rugby_football |
🙏 | 2 | folded_hands |
👇 | 2 | backhand_index_pointing_down |
🤡 | 2 | clown_face |
☂️ | 2 | umbrella |
Emojis groups
Emoji Group | Count |
---|---|
People & Body | 29 |
Smileys & Emotion | 11 |
Activities | 10 |
Symbols | 6 |
Animals & Nature | 5 |
Travel & Places | 4 |
Food & Drink | 2 |
Flags | 2 |
Objects | 1 |