UMUSIC
Brought to you by Universal Music Canada ✨
88,533
Followers
8,892
Following
46,549
Tweets
1,972.9
Avg Engagement
703
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @umusic's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-10-27
- Verification:No
- Location:Canada
Data Summary
- Tweets Analyzed:3,246
- Avg Likes per Tweet:140.8
- Avg Retweets per Tweet:1,832.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,246 tweetsThe account has a high average engagement rate with likes and retweets, indicating strong fan interaction. It frequently shares links to music and events, which likely drives traffic and interest.
140.8
Avg Likes/Tweet
1,832.2
Avg Retweets/Tweet
456,959
Total Likes
5,947,184
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
5
Median Retweets
140
75th Percentile
287,735
Top Tweet
22.28
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
47.2%
Original
5.1%
Replies
38.7%
Retweets
9.1%
Quotes
0.0%
Threads
0.5%
With Media
95.4%
With Links
58.3%
With #Tags
81.8%
With @Mentions
65.7%
With Emojis
164
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.11
Reply/Original Ratio
0.23
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
86.5%
Weekday Posts
13.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,246 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,256 retweets (39% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,246 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes music fans, especially those interested in K-pop and indie music, as well as potential new listeners. The account also targets younger demographics due to its focus on trending topics and youth-oriented content.
Average
Audience Quality
20.4%
Suspicion Index
18.3%
Low-Quality %
55
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
23.1%
Empty Bio
21.0%
<10 Tweets
15.2%
Mass Following (>2K)
0.0%
New (<90 days)
45.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
75.8%
No URL
13.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
32,595,923
Total Potential Reach
55
Median Follower Reach
314
75th Percentile Reach
10.5%
>1K followers
1.7%
>10K followers
0.5%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
60.9%
Creators
6,085 accounts
18.1%
Consumers
1,812 accounts
21.0%
Dormant
2,103 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
95
Verified Followers
0.95% of total
990
Protected Accounts
9.9% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,095,095 | Wrestler | Wrestling, Motivation, Self-promotion |
| @SoundCloud | 2,284,721 | Musician | Music, Fair pay, Fan-powered royalties |
| @NOH8Campaign | 799,078 | Activism | equality, bullying, discrimination |
| @iownjd | 771,514 | Lawyer | learn, inspire, engage |
| @EmblemThree | 671,304 | Musician | Music, Band, Business |
| @DVBBS | 635,392 | DJ Duo | Music, Travel, Lifestyle |
| @IamMzilikazi | 550,661 | Musician | Pan-African music, Album, Rise |
| @WORLDMUSICAWARD | 515,347 | Music Awards | music, awards, international |
| @Scobleizer | 457,611 | Music Producer | Music, Metaverse, Dolby Atmos |
| @capitolmusic | 452,433 | Record Label | Music, Hollywood, Artistry |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,685
Followers With Bio
2,315
Followers Without Bio
76.85%
% With Bio
23.15%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,246 analyzed1,040,359
Combined Engagement
0
Total Likes
1,040,359
Total Retweets
208,072
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @BTS_twt: Jimin?🤣 #JIMIN https://t.co/58ujzA07ha
RT @bts_bighit: We can't wait to perform at the Music's Biggest Night, #GRAMMYs! Watch it LIVE on April 3 at 8pm ET/5pm PT on CBS! #BTS #방탄소년단 https://t.co/zOiXbIy0YJ
RT @BIGHIT_MUSIC: #지민 #Jimin #Jimin_FACE Tracklist #LikeCrazy #SetMeFree_Pt2 https://t.co/C0ZikCsUg2
RT @BIGHIT_MUSIC: 'The Astronaut' Poster 2022.10. 28. 1PM (KST) | 12AM (ET) Co-written by Jin x @Coldplay #진 #Jin #TheAstronaut #JinXColdplay https://t.co/wKkCnxiD1J
RT @bts_bighit: Bad Decisions - benny blanco, BTS & Snoop Dogg 2022.08.05. 1PM KST #BadDecisions #BTS @ItsBennyBlanco @SnoopDogg https://t.co/9bQGrsnOun
Key Insights & Takeaways
The account often highlights specific artists and their milestones, such as solo albums and special events. It uses trending topics and hashtags to increase visibility and reach a broader audience. The content is a mix of promotional material and personal reflections, which helps build a more relatable brand image.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 88,533
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @umusic reveals an exceptionally influential Twitter presence with 88,533 followers. The account demonstrates a content-creator strategy, averaging 1,972.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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