Programa da ONU para o Meio Ambiente
Conta oficial do Programa das Nações Unidas para o #MeioAmbiente no Brasil
52,018
Followers
458
Following
5,715
Tweets
21.9
Avg Engagement
513
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UNEP_pt's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-03-13
- Verification:No
- Location:Brasília, Brasil
Data Summary
- Tweets Analyzed:3,245
- Avg Likes per Tweet:14.5
- Avg Retweets per Tweet:7.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,245 tweetsThe account maintains a steady level of engagement, with an average of 305 likes and 141 retweets per tweet. Its content is well-received, indicating a strong connection with its audience on environmental topics.
14.5
Avg Likes/Tweet
7.4
Avg Retweets/Tweet
47,034
Total Likes
23,898
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
8
Median Likes
4
Median Retweets
24
75th Percentile
975
Top Tweet
0.42
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
81.8%
Original
8.0%
Replies
6.7%
Retweets
3.5%
Quotes
0.0%
Threads
0.1%
With Media
92.0%
With Links
59.9%
With #Tags
29.3%
With @Mentions
45.5%
With Emojis
248
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.1
Reply/Original Ratio
0.52
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
82.3%
Weekday Posts
17.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,245 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 218 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,245 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is primarily interested in environmental issues and sustainability, likely including educators, activists, and environmentally conscious individuals. The content is tailored to raise awareness and encourage action on global environmental challenges.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
19
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.0%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
20,714,046
Total Potential Reach
19
Median Follower Reach
108
75th Percentile Reach
6.0%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,319
Protected Accounts
13.19% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,100 | Wrestler | Wrestling, Motivation, Self-promotion |
| @localscale | 605,365 | Platform Developer | impact, acceleration, initiatives |
| @davidmirandario | 377,237 | Politician | Family, Politics, Activism |
| @BiodiversidadeB | 371,631 | Estudante | Biologia, Fotografia, Biodiversidade |
| @tveitdal | 348,097 | Environmental Activist | Climate Change, Renewable Energy, Nature |
| @alertatotal | 265,490 | Journalist | Politics, Journalism, Flamengo |
| @agenciabrasil | 187,578 | Journalist | Jornalismo Público, Últimas Notícias |
| @TST_Oficial | 185,758 | Judiciary | Justice, Social, Decisions |
| @PauloRafael | 140,223 | Operador de Produção | Chemistry, Production, 90's |
| @EU_Partnerships | 107,838 | International Relations | EU, International Partnerships, People and Planet |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,465
Followers With Bio
3,535
Followers Without Bio
64.65%
% With Bio
35.35%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,245 analyzed2,830
Combined Engagement
1,573
Total Likes
1,257
Total Retweets
566
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
20%
With @Mentions
80%
With Links
Topical Analysis:
O Programa das Nações Unidas para o Meio Ambiente reitera que doenças causadas por vírus zoonóticos estão em ascensão e pioram à medida que habitats selvagens são destruídos pela atividade humana. #coronavirus 👇👇 https://t.co/gZVldj21Vk
A água é o recurso mais importante do planeta e sem ela não há vida. O Dia Mundial da Água (22) está próximo. Vamos debater e compartilhar experiências sobre boas práticas para proteger, conservar, gerir e utilizar nossos recursos hídricos? #DiaMundialDaÁgua #VivaMaisVerde ht
RT @NacoesUnidas: "Nós vamos ficar de olho em vocês!" Assim, ativista @GretaThunberg abriu discurso Conferência #Ação Climática. https://t.co/owIRB1zSQp
Hoje é o Dia da Sobrecarga da Terra. A humanidade já usou toda a água, energia, minerais e vegetais que o planeta tem capacidade para produzir e renovar no período de 365 dias. A conta final é que precisaríamos de 1,7 Terras para manter o atual padrão de vida! 📸 WWF-Brasil https
#VocêSabia que apenas cerca de 9% da poluição plástica acaba sendo reciclada? Quais são algumas coisas que você poderia começar a reciclar para reduzir seu impacto plástico? ♻ #UNEA5 📸Engin_Akyurt https://t.co/zoSFG95Eay
Key Insights & Takeaways
The account frequently highlights critical environmental issues such as zoonotic diseases, water scarcity, and plastic pollution. It uses hashtags and calls to action to encourage public participation and awareness. The content is educational and aims to inspire behavioral change and environmental responsibility.
Strengths
- + Established follower base of 52,018
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UNEP_pt reveals an growing Twitter presence with 52,018 followers. The account demonstrates a content-creator strategy, averaging 21.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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