United Nations Foundation

United Nations Foundation

@unfoundation

The official Twitter account of the United Nations Foundation. We connect people, ideas, and resources to the UN to build a better world for all.

Washington, DC https://t.co/8G5cloHEsw Joined 2009-05-12 Date of Analysis: Dec 16, 2025

674,463

Followers

1,902

Following

67,185

Tweets

74.7

Avg Engagement

6,041

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @unfoundation's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-05-12
  • Verification:No
  • Location:Washington, DC

Data Summary

  • Tweets Analyzed:3,248
  • Avg Likes per Tweet:13.8
  • Avg Retweets per Tweet:60.9
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,248 tweets

The account maintains a steady level of engagement with average likes and retweets per tweet. It leverages high-profile collaborations to boost interaction and visibility.

13.8

Avg Likes/Tweet

60.9

Avg Retweets/Tweet

44,962

Total Likes

197,746

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

8

Median Likes

5

Median Retweets

30

75th Percentile

13,535

Top Tweet

0.11

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

62.4%

Original

13.2%

Replies

22.8%

Retweets

1.6%

Quotes

0.0%

Threads

0.3%

With Media

67.8%

With Links

76.6%

With #Tags

74.6%

With @Mentions

13.6%

With Emojis

205

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.21

Reply/Original Ratio

0.07

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

87.0%

Weekday Posts

13.0%

Weekend Posts

Top Hashtags

#equaleverywhere (488) #covid19 (215) #unga (165) #climatechange (126) #sdgs (106) #usaforsdgs (99) #cop26 (99) #climateaction (97) #unga76 (90) #genderequality (85)

Most Mentioned

@un (434) @antonioguterres (174) @who (149) @ipcc_ch (108) @unfoundation (87) @e_cousens (74) @un_women (72) @unausa (48) @girlup (47) @michelle_morse (42)

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Content Strategy Analysis

Based on 3,248 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,026 (62%)
Replies 429 (13%)
Retweets 741 (23%)
Quote Tweets 52 (2%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 741 retweets (23% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,248 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes individuals interested in global health, climate action, and international development. It also targets policymakers, activists, and professionals in related fields.

Average

Audience Quality

30.1%

Suspicion Index

32.6%

Low-Quality %

20

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

39.2%

Empty Bio

39.0%

<10 Tweets

12.6%

Mass Following (>2K)

0.0%

New (<90 days)

65.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

86.1%

No URL

26.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

44,014,421

Total Potential Reach

20

Median Follower Reach

101

75th Percentile Reach

4.4%

>1K followers

0.5%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

34.4%

Creators

17,179 accounts

26.6%

Consumers

13,300 accounts

39.0%

Dormant

19,521 accounts

437

Verified Followers

0.87% of total

9.2%

Professional Bios

founder, dev, analyst, etc.

0.06

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Nigeria (505) Nairobi, Kenya (364) Kampala, Uganda (293) India (281) Lagos, Nigeria (268) Ethiopia (244) Afghanistan (223) Abuja, Nigeria (210) Pakistan (199) United States (196)

934

Verified Followers

0.93% of total

9,541

Protected Accounts

9.54% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,105,135 Wrestler Wrestling, Motivation, Self-promotion
@melindagates 2,533,072 Philanthropist Philanthropy, Women's Rights, Business
@SOROKGUILLAUME 1,439,351 Politician politics, leadership, government
@FloydShivambu 1,393,789 Politician Dialectical Materialism, Labour Theory of Value, Revolution
@SinghLions 1,335,034 Restaurateur Food, Travel, Influencer
@Primicias 1,211,289 Media -
@WorldVision 1,094,719 Charity Christianity, Relief, Advocacy
@StartupPro 981,916 Entrepreneurship Entrepreneurship, Technology, Investing
@MickieJames 962,772 Wrestler Family, Music, Wrestling
@Declaracion 905,665 - -

Top Keywords in Follower Bios

love (2,435) life (2,137) social (2,015) health (1,901) world (1,809) student (1,771) development (1,688) human (1,629) god (1,526) rights (1,345)

Top Hashtags in Follower Bios

#sdgs (160) #humanrights (82) #education (62) #climatechange (62) #blm (61) #sustainability (52) #peace (50) #climateaction (49) #blacklivesmatter (47) #climate (42)

66,331

Followers With Bio

33,669

Followers Without Bio

66.33%

% With Bio

33.67%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,248 analyzed

47,630

Combined Engagement

3,683

Total Likes

43,947

Total Retweets

9,526

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

100%

With @Mentions

20%

With Links

Topical Analysis:

Climate Change Public Health Global Advocacy Partnerships United Nations Initiatives

Key Insights & Takeaways

The account frequently collaborates with high-profile figures and organizations to amplify its message. It focuses on pressing global issues such as climate change and public health. Engagement is driven by informative and action-oriented content.

Strengths

  • + Established follower base of 674,463
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @unfoundation reveals an growing Twitter presence with 674,463 followers. The account demonstrates a content-creator strategy, averaging 74.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025