U.S. Embassy Beirut

U.S. Embassy Beirut

@usembassybeirut

Official Twitter feed of the U.S. Embassy in Beirut, Lebanon. @USEmbassyBeirut for Facebook and Instagram. Social media terms: https://t.co/dl1QIl2rxh

Beirut https://lb.usembassy.gov/ Joined 2011-02-02 Date of Analysis: Dec 16, 2025

81,645

Followers

506

Following

17,174

Tweets

218.0

Avg Engagement

568

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @usembassybeirut's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2011-02-02
  • Verification:Yes
  • Location:Beirut

Data Summary

  • Tweets Analyzed:3,225
  • Avg Likes per Tweet:41.7
  • Avg Retweets per Tweet:176.3
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,225 tweets

The account maintains a consistent level of engagement with an average of 1,730 likes and 315 retweets per tweet. It uses hashtags and links to drive interaction and traffic.

41.7

Avg Likes/Tweet

176.3

Avg Retweets/Tweet

134,460

Total Likes

568,467

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

6

Median Likes

7

Median Retweets

101

75th Percentile

40,951

Top Tweet

2.67

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

37.3%

Original

12.7%

Replies

44.0%

Retweets

6.0%

Quotes

0.0%

Threads

0.5%

With Media

85.0%

With Links

55.9%

With #Tags

62.2%

With @Mentions

5.7%

With Emojis

217

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.34

Reply/Original Ratio

0.14

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

89.1%

Weekday Posts

10.9%

Weekend Posts

Top Hashtags

#lebanon (290) #لبنان (143) #inthistogether (100) #ambrichard (83) #usaid (60) #بومبيو (44) #الجيش_اللبناني (43) #سوريا (39) #syria (39) #covid19 (38)

Most Mentioned

@statedept (452) @secpompeo (354) @usabilaraby (321) @statedeptspox (186) @lebarmyofficial (150) @usembassybeirut (123) @usaidmiddleeast (111) @secblinken (60) @potus (60) @lebisf (48)

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Content Strategy Analysis

Based on 3,225 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,204 (37%)
Replies 409 (13%)
Retweets 1,419 (44%)
Quote Tweets 193 (6%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,419 retweets (44% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,225 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes Lebanese citizens, diplomats, and international stakeholders interested in U.S.-Lebanon relations. It also targets those following U.S. foreign policy and regional news.

Average

Audience Quality

31.3%

Suspicion Index

43.9%

Low-Quality %

16

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

56.8%

Empty Bio

42.6%

<10 Tweets

8.9%

Mass Following (>2K)

0.0%

New (<90 days)

60.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

92.4%

No URL

31.1%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

7,183,594

Total Potential Reach

16

Median Follower Reach

85

75th Percentile Reach

4.4%

>1K followers

0.7%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

34.0%

Creators

3,401 accounts

23.4%

Consumers

2,341 accounts

42.6%

Dormant

4,258 accounts

79

Verified Followers

0.79% of total

5.8%

Professional Bios

founder, dev, analyst, etc.

0.07

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Lebanon (908) Beirut (120) لبنان (96) Beirut, Lebanon (62) lebanon (61) United States (45) Dubai, United Arab Emirates (36) Washington, DC (34) Syria (21) Paris, France (19)

79

Verified Followers

0.79% of total

871

Protected Accounts

8.71% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@LBCILebanon 1,091,789 TV Channel News, Entertainment, Lebanon
@NaimHalawi 657,022 Radio Host Radio, Naim Halawi
@Najib_Mikati 589,487 Politician Politics, Lebanon, Tripoli
@Ashraf_Rifi 455,256 Military Security, Politics, Lebanon
@drissawaked 266,049 Physician Health education, Coronavirus, Medical specialist
@SteveBakerHW 160,011 - -
@spiritandsoul1 153,335 - -
@EconomistaFlait 143,226 Economist economía, mercados, finanzas
@RonaHalabi 139,146 Communication Manager Media, Communication, Spokesperson
@ChakerKhazaal 112,882 Author Palestine, Canada, Lebanon

Top Keywords in Follower Bios

lebanese (124) lebanon (116) life (101) love (86) news (75) engineer (71) international (66) journalist (62) university (61) beirut (61)

Top Hashtags in Follower Bios

(10) #القوات_اللبنانية (5) #innovation (4) #politics (4) #lebanon (3) #شرف_تضحية_وفاء (3) #seo (3) #journalist (3) #accountability (3) #nafo (3)

4,318

Followers With Bio

5,682

Followers Without Bio

43.18%

% With Bio

56.82%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,225 analyzed

100,365

Combined Engagement

0

Total Likes

100,365

Total Retweets

20,073

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Diplomacy Transparency Public Relations

Key Insights & Takeaways

The account frequently highlights U.S. diplomatic achievements and partnerships, such as recognizing anti-corruption efforts. It responds to rumors and misinformation, reinforcing its role as a credible information source. The use of multimedia links suggests a focus on driving traffic to official websites and social media platforms.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 81,645
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @usembassybeirut reveals an well-established Twitter presence with 81,645 followers. The account demonstrates a content-creator strategy, averaging 218.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025