Visit Chattanooga

Visit Chattanooga

@visitchatt

Chattanooga is the only city to receive Outside mag's Best Town Ever twice! VisitChatt is the official Twitter account for the Chattanooga Tourism Co.

Chattanooga, TN https://www.visitchattanooga.com/ Joined 2008-10-08 Date of Analysis: Dec 16, 2025

71,797

Followers

14,004

Following

11,404

Tweets

7.1

Avg Engagement

452

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @visitchatt's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2008-10-08
  • Verification:No
  • Location:Chattanooga, TN

Data Summary

  • Tweets Analyzed:3,220
  • Avg Likes per Tweet:4.9
  • Avg Retweets per Tweet:2.2
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,220 tweets

Average likes and retweets suggest a moderate level of interaction, with a focus on visual content and local events. The use of hashtags helps drive engagement and visibility.

4.9

Avg Likes/Tweet

2.2

Avg Retweets/Tweet

15,927

Total Likes

7,086

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

3

Median Likes

1

Median Retweets

9

75th Percentile

102

Top Tweet

0.1

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

81.8%

Original

2.7%

Replies

13.6%

Retweets

1.9%

Quotes

0.0%

Threads

9.2%

With Media

97.1%

With Links

75.2%

With #Tags

41.6%

With @Mentions

33.7%

With Emojis

186

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.03

Reply/Original Ratio

0.14

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

78.6%

Weekday Posts

21.4%

Weekend Posts

Top Hashtags

#chattanoogafun (1159) #visitchatt (747) #photooftheweek (154) #chattanooga (128) #chaeats (95) #connectchatt (65) #tastytuesdaychatt (59) #photofriday (49) #chamusic (40) #togetherathome (36)

Most Mentioned

@visitchatt (187) @tnaquarium (111) @seerockcity (69) @tnvacation (46) @huntermuseum (39) @chattanoogazoo (34) @rubyfallscave (34) @thombenson (33) @chattlookouts (31) @cdmfun (20)

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Content Strategy Analysis

Based on 3,220 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,633 (82%)
Replies 87 (3%)
Retweets 438 (14%)
Quote Tweets 62 (2%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 438 retweets (14% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,220 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience is likely tourists and potential visitors interested in Chattanooga's attractions. The account also engages with locals who appreciate the city's scenic and recreational offerings.

Average

Audience Quality

28.5%

Suspicion Index

39.1%

Low-Quality %

12

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

47.3%

Empty Bio

42.1%

<10 Tweets

7.5%

Mass Following (>2K)

0.0%

New (<90 days)

54.2%

Low Ratio (<0.1)

0.0%

New (<180 days)

85.0%

No URL

31.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

5,576,719

Total Potential Reach

12

Median Follower Reach

82

75th Percentile Reach

4.4%

>1K followers

0.7%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

36.4%

Creators

3,641 accounts

21.5%

Consumers

2,150 accounts

42.1%

Dormant

4,209 accounts

79

Verified Followers

0.79% of total

5.7%

Professional Bios

founder, dev, analyst, etc.

0.09

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Chattanooga, TN (1,185) Tennessee, USA (347) United States (129) Georgia, USA (95) Cleveland, TN (93) Nashville, TN (85) Tennessee (66) Atlanta, GA (53) Ringgold, GA (41) Soddy-Daisy, TN (37)

79

Verified Followers

0.79% of total

1,116

Protected Accounts

11.16% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@ScottBaio 828,102 Actor Movies, TV shows, Family
@smartereveryday 366,270 Engineer Engineering, YouTube, Learning
@CoreyRForrester 218,372 Comedian Comedian, Author, Management
@TheTNHoller 186,456 Journalist Social justice, Tennessee politics, activism
@agalleryartists 173,595 Art Dealer NFTs, Art, Gallery
@mowilliams 164,549 Basketball Coach Basketball, Coaching, Leadership
@gilliankemmerer 133,838 Sports Journalist KHL, kdrama, archery
@Chicago_History 123,302 Historian Chicago, History, Beer
@USTravel 109,825 Travel Advocate Jobs, Economy, Business
@JohnWayneWagne4 101,668 - -

Top Keywords in Follower Bios

love (500) life (336) chattanooga (283) mom (252) wife (241) tn (200) family (186) god (183) husband (165) lover (155)

Top Hashtags in Follower Bios

#travel (16) #1 (13) #blm (10) #godawgs (9) #gbo (9) #maga (8) #chattanooga (8) #forthea (7) #tennessee (6) #vfl (6)

5,272

Followers With Bio

4,728

Followers Without Bio

52.72%

% With Bio

47.28%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,220 analyzed

406

Combined Engagement

320

Total Likes

86

Total Retweets

81

Avg per Tweet

Key Metrics for Viral Tweets

20%

With Media

100%

With Hashtags

20%

With @Mentions

100%

With Links

Topical Analysis:

Tourism Scenic Beauty Local Attractions Visual Storytelling Hashtag Marketing Community Engagement

Key Insights & Takeaways

The account emphasizes Chattanooga's scenic beauty and natural attractions, which are key selling points for tourism. Visual content, such as photos and videos, plays a significant role in engagement and storytelling. Hashtags like #VisitChatt and #ChattanoogaFun are used strategically to build brand awareness and community interaction.

Strengths

  • + Established follower base of 71,797
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @visitchatt reveals an growing Twitter presence with 71,797 followers. The account demonstrates a content-creator strategy, averaging 7.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025