Tweets Analysis - Keyword: @vruscotland
Overview
Total number of tweets analysed
47
Earliest tweet was on
2023-02-10
Latest tweet was on
2023-02-20
Tweets covering
10 days
Average age of authors' accounts
9 years
Summarization
Police Scotland is looking for a new leader of the Violence Reduction Unit and are sending the opportunity to excellent candidates. The unit has recently made visits and has noticed a great sense of community, connection and hope for the future. There is a belief that more data and evidence should be shared so that responses to violence and trauma can be more effective. The new leader is wanted to create, invigorate and drive change, and be compassionate and collaborative. The problem with relying on politicians for change has been recognized, with civil society needing to come together to create different infrastructure and pathways for young people. Substance abuse awareness workshops were held and well received, with a guest speaker talking about lived experiences. One Community Scotland recently was awarded a Bravery and Excellence award by the Chief Constable. Communities hold the power to create change but need the right kind of support and belief in order to do so.
Topic Modeling
- Police Scotland & the Violence Reduction Unit - recruitment, leadership, and collaboration.
- Community engagement & sense of hope.
- Data & evidence sharing for complex issues.
- Substance abuse awareness & lived experiences.
- Equality & systemic change.
Emotional Analysis
The tweets demonstrate a range of positive emotions, including excitement, hope, gratitude, pride, and collaboration. The tweets are related to the recruitment of a new leader for the Violence Reduction Unit of Police Scotland, and the recognition of those who are working to create pathways of hope for young people. There is a strong emphasis on the importance of trust, collaboration, and empowerment in order to create meaningful change and make a positive impact on communities. The tweets also express a sense of optimism and determination to make a difference in Scotland.
Trend Analysis
- Recruitment for the Violence Reduction Unit - Police Scotland
- Acknowledging and celebrating organizations and individuals that are making positive changes in Scotland
- Data and evidence sharing to develop better response to violence and trauma
- Mobilizing civil society to create different infrastructure
- Asset-based approach to create sustainable hope
Types of Tweets
Number of Retweets
18
Percentage of total tweets
38%
Number of Original tweets
8
Percentage of total tweets
17%
Number of tweets that contain Mentions
47
Percentage of total tweets
100%
Number of tweets that were Replies
14
Percentage of total tweets
29%
Number of tweets that were Quotes
14
Percentage of total tweets
29%
Number of tweets that contain Hashtags
12
Percentage of total tweets
25%
Top 5 devices used to tweet
Source | Count |
---|---|
Twitter for iPhone | 31 |
Twitter for Android | 9 |
Twitter Web App | 6 |
Twitter for iPad | 1 |
What devices were used to tweet

Top 10 accounts with highest followers count
Username | Name | Bio | Followers count |
---|---|---|---|
LauraFMcConnell | Laura McConnell 🌹 | Speaker, writer, advisor & consultant| Disability Officer @NorthandLeithLP @ScottishLabour| @scotcoopparty| #Autistic| #ADHD| #deaf| Rep: Kenny@speakoutuk.com | 12,008 |
TrowsdaleGary | G | Once upon a time @spiritoflondon Engineer @onebigcommunity Mechanic @youthviolenceuk Ticket collector @hopecollective2 Train driver #Reimagined | 7,355 |
MAVscotland | Medics Against Violence | Clinician led violence reduction charity|Public health approach|Prevention is key @AskSupportCare @NavigatorsScot @NavigatorYouth @PathfinderScot info@mav.scot | 6,675 |
justcswilliams | Claire Stewart Williams | Public health, violence reduction, behavioural science, climate emergency. ITN/STV political correspondent in a previous life. Fuelled by coffee ☕️ | 5,602 |
paulinescott222 | Pauline Scott 🍊💜 | Co-owner & MD of @TIGERS_UK @lullabynursery @ParadigmL_scape. Grateful Mum of 2. Reformed perfectionist. | 5,120 |
callum2591 | Callum | Regional Supervisor & Project Development Lead @MAVScotland - Views My Own | 4,903 |
trauma_lawyer | Melissa Rutherford | Director @RSLtdLaw Solicitors,Glasgow. Trauma Aware Law. Mum. Law Tutor. Charity Board member x 2, Access to justice, equal rights,leadership.Mentor @iWiLScot_ | 4,392 |
sacro_ | Sacro | Sacro’s mission is to deliver life-changing services that empower people, give hope and protection, and help to build safe communities. | 3,990 |
DaveScott1977 | Dave Scott | A Scott in Scotland but not a Scot. | 3,849 |
UkCountyLines | UK COUNTY LINES | Working covertly alongside partner agencies inside #CountyLines networks. Never send a canary down a mine without first putting it in a cage. #ProjectServator | 3,350 |
Top 10 accounts with highest friends count
Username | Name | Bio | Followers count |
---|---|---|---|
justcswilliams | Claire Stewart Williams | Public health, violence reduction, behavioural science, climate emergency. ITN/STV political correspondent in a previous life. Fuelled by coffee ☕️ | 6,081 |
TrowsdaleGary | G | Once upon a time @spiritoflondon Engineer @onebigcommunity Mechanic @youthviolenceuk Ticket collector @hopecollective2 Train driver #Reimagined | 5,644 |
LauraFMcConnell | Laura McConnell 🌹 | Speaker, writer, advisor & consultant| Disability Officer @NorthandLeithLP @ScottishLabour| @scotcoopparty| #Autistic| #ADHD| #deaf| Rep: Kenny@speakoutuk.com | 5,588 |
trauma_lawyer | Melissa Rutherford | Director @RSLtdLaw Solicitors,Glasgow. Trauma Aware Law. Mum. Law Tutor. Charity Board member x 2, Access to justice, equal rights,leadership.Mentor @iWiLScot_ | 4,996 |
gage_lindner | Nancy Gage-Lindner in defense of human rights | AB, Ass’in jur, mask wearing feminist lawyer pro equal rights, public health, violence prevention, maintaining a sense of humour & a garden. Usual disclaimers. | 4,937 |
MAVscotland | Medics Against Violence | Clinician led violence reduction charity|Public health approach|Prevention is key @AskSupportCare @NavigatorsScot @NavigatorYouth @PathfinderScot info@mav.scot | 4,849 |
sheel9 | Shelagh Young | Tofu eater. My views don't always align with those of the organisations I work with. More info on my freelance work: https://t.co/FCDpDkmmz8 | 3,616 |
UkCountyLines | UK COUNTY LINES | Working covertly alongside partner agencies inside #CountyLines networks. Never send a canary down a mine without first putting it in a cage. #ProjectServator | 3,311 |
Filby_Lu | Lucy Filby | Net Zero Programmes Lead South of Scotland Enterprise, Volunteer Board Member @CEI. Views here are personal, not my employers & are subject to change | 3,086 |
paulinescott222 | Pauline Scott 🍊💜 | Co-owner & MD of @TIGERS_UK @lullabynursery @ParadigmL_scape. Grateful Mum of 2. Reformed perfectionist. | 2,385 |
Most active users
Username | Bio | Number of tweets |
---|---|---|
TrowsdaleGary | Once upon a time @spiritoflondon Engineer @onebigcommunity Mechanic @youthviolenceuk Ticket collector @hopecollective2 Train driver #Reimagined | 7 |
Jason_Peter_ | Working with others for the 'greater good' in Ayrshire. All views expressed are my own. | 4 |
1CommunityScot | Working as one community to create a successful Scotland | 3 |
MAVscotland | Clinician led violence reduction charity|Public health approach|Prevention is key @AskSupportCare @NavigatorsScot @NavigatorYouth @PathfinderScot info@mav.scot | 2 |
justcswilliams | Public health, violence reduction, behavioural science, climate emergency. ITN/STV political correspondent in a previous life. Fuelled by coffee ☕️ | 2 |
HopeCollective2 | Hope Hacks change the conversation https://t.co/7LbigK3AsE #Reimagined | 2 |
callum2591 | Regional Supervisor & Project Development Lead @MAVScotland - Views My Own | 2 |
endingtheharm | NI Executive’s Programme on paramilitarism, criminality & organised crime. News & research on our trauma informed, public health approach. #endingtheharm | 1 |
gage_lindner | AB, Ass’in jur, mask wearing feminist lawyer pro equal rights, public health, violence prevention, maintaining a sense of humour & a garden. Usual disclaimers. | 1 |
mab_dallah | Head of Inclusive Leadership Course at @thedifferenceed. Believe in the power of communities. All views my own. | 1 |
Tweets per day

Top 10 tweets with highest Retweet count
ID | Text | Retweet count |
---|---|---|
1626981846549516290 | .@vruscotland are recruiting a a new Head of the unit…‘…we are looking for an inspiring leader to create, invigorate and drive change…’https://t.co/bJZeBfIlb9 https://t.co/DAa84KPbkj | 9 |
1626912574821244931 | Head of Violence Reduction Unit - Police Scotland @vruscotlandWe are looking for a new leader ⭐️ could it be you? Please send to any excellent candidates @KirstySSF @Darren_P_Rocks @StanGilmour https://t.co/3yqqUyrNOh | 9 |
1625103415138304002 | The wonderful @vruscotland and equally awesome @TIGERS_UK https://t.co/YHGtUzTjou Glasgow Hope Hack 2022 summary #TeamHope https://t.co/DwWojy4knV | 8 |
1625404123058212865 | Great opportunity for a compassionate and collaborative leader. Supporting people to navigate away from the justice system, overcome barriers and find their better self, whatever they want this to be. 👇@sacro_ @vruscotland https://t.co/XmGVah8FQf | 4 |
1627227884489252865 | @MAVscotland @S_R_1987 @callum2591 @stlucysyouth @NavigatorsScot @NavigatorYouth @vruscotland @lokiscottishrap @GerryHamill14 @Jason_Peter_ @ExecChairHC @paulinescott222 @JonasAp23 @KirstyGiles3 @Sarah_D_Willis @willlinden @deafciara @crmnlgy Totally agreed 💯 the problem with the concept of “Change is gonna come” is that when we rely on politicians to bring that change it rarely seems to happen. Mobilising civil society to create different infrastructure seems therefore a better option. JC knew this long time back 😉 https://t.co/tcS7hrBsxA | 4 |
1624036403888721922 | Congratulations @khadijacoll and team. Well deserved recognition from @CC_Livingstone @PoliceScotland - Good job! 👍🏼 @vruscotland @1CommunityScot #PolScotAwards https://t.co/O5aJqxYWVG | 3 |
1625144644404125698 | What an incredible day for One Community Scotland our covid response and youth work have been recognised and awarded Bravery and Excellence award by the Chief constable #equalitymatters@YLSGrants @ChiIdreninNeed @YoungStartfund @rsmacdonaldct @vruscotland @PoliceScotland https://t.co/TwWto7IDXy | 2 |
1626916448244301826 | What an amazing opportunity for a fab person to make a difference in Scotland apply below ⬇️ @vruscotland @PoliceScotland share to get the right person for this special role 💖 https://t.co/eqBq133kGQ | 2 |
1626496390208671748 | The more data and evidence we can share on complex issues like violence and trauma, the better our response will be @vruscotland @acehubwales @nichildcom @TV_VRU @ExecChairHC @endingtheharm @CentreDialogue @Y_J_Agency @safeguardingni @BBCMarkSimpson @jaynecbrady @CommonsNIAC https://t.co/S0ptZTx4JW | 2 |
1627213201182973953 | @TrowsdaleGary @S_R_1987 @callum2591 @stlucysyouth @NavigatorsScot @NavigatorYouth @MAVscotland @vruscotland @lokiscottishrap @Jason_Peter_ @ExecChairHC @paulinescott222 @JonasAp23 @KirstyGiles3 @Sarah_D_Willis @willlinden @deafciara @crmnlgy Hope reimagined?H - Harnessing O - OptimismP - PractisingE - EmpowermentEnjoy your Sunday G 😉 | 2 |
Top 10 tweets with highest Like count
ID | Text | Like count |
---|---|---|
1626912574821244931 | Head of Violence Reduction Unit - Police Scotland @vruscotlandWe are looking for a new leader ⭐️ could it be you? Please send to any excellent candidates @KirstySSF @Darren_P_Rocks @StanGilmour https://t.co/3yqqUyrNOh | 21 |
1625974250388553729 | Thanks to a resident @RiverGardenAyr for the invite, to the wider team for the tour, to those who shared their individual stories of growth & the opportunity to discuss the work of @vruscotland A great sense of community, connection & hope for the future. Will be back soon. https://t.co/vSWoXYsaEL | 15 |
1625103415138304002 | The wonderful @vruscotland and equally awesome @TIGERS_UK https://t.co/YHGtUzTjou Glasgow Hope Hack 2022 summary #TeamHope https://t.co/DwWojy4knV | 14 |
1626916448244301826 | What an amazing opportunity for a fab person to make a difference in Scotland apply below ⬇️ @vruscotland @PoliceScotland share to get the right person for this special role 💖 https://t.co/eqBq133kGQ | 14 |
1626496390208671748 | The more data and evidence we can share on complex issues like violence and trauma, the better our response will be @vruscotland @acehubwales @nichildcom @TV_VRU @ExecChairHC @endingtheharm @CentreDialogue @Y_J_Agency @safeguardingni @BBCMarkSimpson @jaynecbrady @CommonsNIAC https://t.co/S0ptZTx4JW | 13 |
1626981846549516290 | .@vruscotland are recruiting a a new Head of the unit…‘…we are looking for an inspiring leader to create, invigorate and drive change…’https://t.co/bJZeBfIlb9 https://t.co/DAa84KPbkj | 13 |
1624036403888721922 | Congratulations @khadijacoll and team. Well deserved recognition from @CC_Livingstone @PoliceScotland - Good job! 👍🏼 @vruscotland @1CommunityScot #PolScotAwards https://t.co/O5aJqxYWVG | 12 |
1627232809621286912 | @TrowsdaleGary @S_R_1987 @callum2591 @stlucysyouth @NavigatorsScot @NavigatorYouth @MAVscotland @vruscotland @lokiscottishrap @GerryHamill14 @Jason_Peter_ @ExecChairHC @JonasAp23 @KirstyGiles3 @Sarah_D_Willis @willlinden @deafciara @crmnlgy I think we need to join up the work that lots of individuals, organisations, and communities are already doing. Less competition, more restraint needed to create Pathways of Hope for young people.Collaboration and partnerships are key, and they require trust. | 10 |
1627227884489252865 | @MAVscotland @S_R_1987 @callum2591 @stlucysyouth @NavigatorsScot @NavigatorYouth @vruscotland @lokiscottishrap @GerryHamill14 @Jason_Peter_ @ExecChairHC @paulinescott222 @JonasAp23 @KirstyGiles3 @Sarah_D_Willis @willlinden @deafciara @crmnlgy Totally agreed 💯 the problem with the concept of “Change is gonna come” is that when we rely on politicians to bring that change it rarely seems to happen. Mobilising civil society to create different infrastructure seems therefore a better option. JC knew this long time back 😉 https://t.co/tcS7hrBsxA | 9 |
1625404123058212865 | Great opportunity for a compassionate and collaborative leader. Supporting people to navigate away from the justice system, overcome barriers and find their better self, whatever they want this to be. 👇@sacro_ @vruscotland https://t.co/XmGVah8FQf | 8 |
Top 3 Languages Used In Tweets

Top 10 Hashtags used
Hashtag | Count |
---|---|
#polscotawards | 3 |
#bbcqt | 2 |
#teamhope | 2 |
#equalitymatters | 2 |
#conviction | 1 |
#publichealthmessaging | 1 |
#challengesareforsolving | 1 |
#access | 1 |
#reimagined | 1 |
Top 10 Hashtags Used In Tweets

Top 10 mentions
Mention | Count |
---|---|
@vruscotland | 47 |
@jason_peter_ | 15 |
@execchairhc | 15 |
@s_r_1987 | 14 |
@stlucysyouth | 14 |
@navigatorsscot | 14 |
@navigatoryouth | 14 |
@lokiscottishrap | 14 |
@kirstygiles3 | 14 |
@mavscotland | 13 |
Top 10 mentions

Wordcloud of Tweets

Emojis
Average number of emojis used per tweet
61
Emojis used in tweets
Emoji | Count | Emoji Text |
---|---|---|
😉 | 5 | winking_face |
👇 | 4 | backhand_index_pointing_down |
💯 | 3 | hundred_points |
👏 | 3 | clapping_hands |
⬇️ | 2 | down_arrow |
💖 | 2 | sparkling_heart |
⭐ | 2 | star |
👍🏼 | 2 | thumbs_up_medium-light_skin_tone |
😎 | 1 | smiling_face_with_sunglasses |
👌🏼 | 1 | OK_hand_medium-light_skin_tone |
Emojis groups
Emoji Group | Count |
---|---|
Smileys & Emotion | 13 |
People & Body | 11 |
Symbols | 2 |
Travel & Places | 2 |
Activities | 1 |