Wayra
@Telefonica Innovation 🚀 We are the most global, connected and tech-driven open innovation project in the world. We scale startups, #WeAreWayra.
85,057
Followers
673
Following
15,943
Tweets
8.2
Avg Engagement
1,818
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Wayra's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-05-20
- Verification:No
- Location:Europe, Latin America
Data Summary
- Tweets Analyzed:3,221
- Avg Likes per Tweet:3.0
- Avg Retweets per Tweet:5.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,221 tweetsWayra's tweets typically receive a moderate number of likes and retweets, indicating a consistent but not overwhelming level of audience interaction. The engagement is likely driven by their focus on high-profile startups and collaborations.
3.0
Avg Likes/Tweet
5.2
Avg Retweets/Tweet
9,619
Total Likes
16,649
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
2
Median Retweets
7
75th Percentile
1,004
Top Tweet
0.1
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
33.4%
Original
10.8%
Replies
51.8%
Retweets
3.9%
Quotes
0.0%
Threads
0.2%
With Media
96.0%
With Links
83.2%
With #Tags
93.8%
With @Mentions
75.0%
With Emojis
249
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.32
Reply/Original Ratio
0.08
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
96.6%
Weekday Posts
3.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,221 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,669 retweets (52% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,221 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersTheir audience includes tech enthusiasts, entrepreneurs, and investors interested in innovation and startup growth. The content appeals to those looking for insights into emerging technologies and digital transformation.
Good
Audience Quality
16.1%
Suspicion Index
15.3%
Low-Quality %
140
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
25.1%
Empty Bio
9.9%
<10 Tweets
20.1%
Mass Following (>2K)
0.0%
New (<90 days)
29.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
61.1%
No URL
5.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
28,279,100
Total Potential Reach
140
Median Follower Reach
462
75th Percentile Reach
13.8%
>1K followers
1.9%
>10K followers
0.5%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
72.9%
Creators
7,290 accounts
17.1%
Consumers
1,715 accounts
9.9%
Dormant
995 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
136
Verified Followers
1.36% of total
746
Protected Accounts
7.46% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @IkerCasillas | 10,122,027 | Footballer | Football, Ambassador, Real Madrid |
| @hinaparvezbutt | 2,527,634 | Politician | Politics, Leadership, Writing |
| @BaronDavis | 1,024,881 | Entrepreneur | Investor, Finesser, Creator |
| @daomaker | 654,999 | - | - |
| @frogdesign | 507,000 | Design | design, sustainability, inclusivity |
| @garciabanchs | 361,416 | Economist | Economía, Finanzas, Educación |
| @MovistarCo | 349,302 | Telecommunications | Technology, Telecommunications, Innovation |
| @marceloclaure | 299,311 | CEO | Family, Business, Soccer |
| @unicef_es | 285,855 | Humanitarian | Children's rights, Survival, Education |
| @Renfe | 243,526 | Transportation | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,492
Followers With Bio
2,508
Followers Without Bio
74.92%
% With Bio
25.08%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,221 analyzed2,546
Combined Engagement
1,066
Total Likes
1,480
Total Retweets
509
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @Gamiumcorp: We're delighted to announce our collaboration with industry leaders @Meta & @Telefonica through their Metaverse Activation Programme. https://t.co/bl1iuRVxDi [1/3] ... $GMM #Metaverse #Web3 #AI #Blockchain https://t.co/YbywshNPVc
#WeScaleStartups | 💻🔒 ¡ @Gamiumcorp está revolucionando el mundo de la identidad digital en Internet! Descubre las claves del éxito de esta startup y cómo fue su paso por el @4YFN_MWC ⬇️ donde mostró su tecnología a futuros inversores y partners🚀 https://t.co/iX2AIdGsBm
#Wayra4YFN23 |💥Today we gather the members of the Metaverse Activation Programme! 🚀 The program developed by @Meta and @Telefonica to scale #startups in the #metaverse and #web3 industry ➡️ @Gamiumcorp , @crossmint , @MatsukoCompany and @Gamelearn 🔗https://t.co/rK1TgIURlG ht
▶️ PLAY! 💥 Meet @Gamiumcorp , a #startup building the largest identity protocol to humanize the Internet ⚡️It was selected for the Metaverse Activation Programme of @Meta and @Telefonica to boost #metaverse & #Web3 startups Discover his success story⬇️ https://t.co/ESrxj7l
La startup @Gamiumcorp es una de las compañias recientemente invertidas por @WayraES. Descubre en este artículo de @Inese_seguros, como es su #metaverso. https://t.co/w6c0PEs5s6 #Open2Metaverse @Telefonica @Gamiumcorpesp
Key Insights & Takeaways
Wayra emphasizes scaling startups through global partnerships and technology-driven solutions. They highlight innovative projects like Gamiumcorp's identity protocol, showcasing their focus on digital transformation. Their content often blends storytelling with strategic collaborations, positioning them as a key player in the startup ecosystem.
Strengths
- + Established follower base of 85,057
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Wayra reveals an growing Twitter presence with 85,057 followers. The account demonstrates a content-creator strategy, averaging 8.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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