World Bank Education

World Bank Education

@WBG_Education

🌐The @WorldBank is committed to #EndLearningPoverty through equitable, resilient, and effective education systems as well as lifelong learning opportunities.

Washington D.C http://www.worldbank.org/en/topic/education Joined 2011-02-09 Date of Analysis: Dec 16, 2025

104,367

Followers

487

Following

18,109

Tweets

29.2

Avg Engagement

966

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @WBG_Education's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2011-02-09
  • Verification:Yes
  • Location:Washington D.C

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:8.7
  • Avg Retweets per Tweet:20.5
  • Followers Analyzed:25

Engagement Analysis

Based on 3,250 tweets

The account maintains a steady level of engagement with an average of 282 likes and 51 retweets per tweet. It actively interacts with followers through competitions and educational content.

8.7

Avg Likes/Tweet

20.5

Avg Retweets/Tweet

28,253

Total Likes

66,635

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

5

Median Likes

5

Median Retweets

21

75th Percentile

25,086

Top Tweet

0.28

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

63.7%

Original

0.3%

Replies

36.0%

Retweets

0.0%

Quotes

0.0%

Threads

0.1%

With Media

98.9%

With Links

83.0%

With #Tags

74.6%

With @Mentions

57.8%

With Emojis

276

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.0

Reply/Original Ratio

0.0

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

89.0%

Weekday Posts

11.0%

Weekend Posts

Top Hashtags

#education (904) #endlearningpoverty (272) #covid19 (232) #learning (199) #dyk (152) #learningpoverty (140) #educationday (131) #investinpeople (87) #teachers (85) #transformingeducation (81)

Most Mentioned

@worldbank (838) @jaimesaavedra22 (492) @wbg_education (370) @unesco (151) @unicef (136) @unicefeducation (99) @robertg_jenkins (97) @jpazvd (95) @worldbankafrica (95) @hpatrinos (94)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,070 (64%)
Replies 10 (0%)
Retweets 1,169 (36%)
Quote Tweets 1 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,169 retweets (36% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 25 followers

The primary audience includes educators, policymakers, and students interested in global education issues. It also targets individuals passionate about educational equity and innovation.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

34

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

76.0%

No URL

100.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

31,466

Total Potential Reach

34

Median Follower Reach

243

75th Percentile Reach

8.0%

>1K followers

4.0%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

25 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Wien, Österreich (1) Zambia (1) Islamabad, Pakistan (1) Lima, Perú (1) Algeria (1) Washington D.C. (1) On earth (1) South Africa (1) Washington, D.C. (1) Belgrade 🇷🇸 #WesternBalkans (1)

1,034

Verified Followers

1.03% of total

9,461

Protected Accounts

9.46% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,106,691 Wrestler Wrestling, Motivation, Self-promotion
@MarceloTas 9,133,175 Influencer -
@EduMinOfIndia 5,337,561 Government Official Education, Government, India
@verified 4,201,454 - -
@UNESCO 3,682,336 Organization Education, Sciences, Culture
@marvi_memon 2,079,341 Politician Politics, Poverty Alleviation, Advisory Council
@Malala 2,014,649 Activist girls' education, women's equality, peace
@zlj517 2,001,865 Spokesman Geopolitics, Diplomacy, Communication
@miguelhotero 1,926,994 Journalist Politics, Journalism, Leadership
@sergio_fajardo 1,728,407 Politician Politics, Mathematics, Leadership

Top Keywords in Follower Bios

education (9,236) development (4,102) social (3,148) teacher (2,423) world (2,366) learning (2,256) international (2,223) global (2,195) views (2,158) student (2,041)

Top Hashtags in Follower Bios

#education (739) #edtech (298) #sdgs (296) #innovation (148) #development (141) #humanrights (132) #africa (117) #sdg4 (111) #sustainability (99) #youth (99)

73,046

Followers With Bio

26,954

Followers Without Bio

73.05%

% With Bio

26.95%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

30,848

Combined Engagement

763

Total Likes

30,085

Total Retweets

6,170

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

100%

With @Mentions

100%

With Links

Topical Analysis:

Education Equity Lifelong Learning Global Education Initiatives
World Bank Education
@WBG_Education

RT @ValaAfshar: We are very fortunate to live in a country where access to education is reasonably available to most. In some parts of the world, children will risk their lives just to get to school. https://t.co/oBSvsnDWjd

2022-11-04
Retweets: 25,086 Likes: 0 Engagement: 25,086
World Bank Education
@WBG_Education

RT @jpazvd: High-income parents teach their children independence, low-income parents teach obedience. The evidence in the graphs below is striking. An interesting theoretical model on how family values interact with social mobility. https://t.co/vzNv3H6cMC https://t.co/ymtcHK9

2023-01-31
Retweets: 2,922 Likes: 0 Engagement: 2,922
World Bank Education
@WBG_Education

RT @antonioguterres: 2022 cannot be yet another year of disrupted education. No effort should be spared to get children's education back on track. https://t.co/ZjbcH2mHKw

2022-01-16
Retweets: 1,245 Likes: 0 Engagement: 1,245
World Bank Education
@WBG_Education

RT @shakira: Proud of Colombia for hosting regional leaders this week to discuss urgently investing in the foundations of learning. Every child must be taught the basics of reading and math to reach their potential. Read more from @UNICEF here: https://t.co/8tXI6fqd5G

2023-03-22
Retweets: 807 Likes: 0 Engagement: 807
World Bank Education
@WBG_Education

Here is a simple recipe for Zimbabwe by Vimbai – 1 of the winners of our @WorldBank/@ft4s blog competition – to stop the #education crisis: + domestically published textbooks books📚 + access to Internet💻 + qualified teachers👩🏾‍🏫 ℹ️ https://t.co/Y5Y3fsv7pv #LearningPoverty https

2022-06-22
Retweets: 25 Likes: 763 Engagement: 788

Key Insights & Takeaways

The account frequently highlights success stories and competitions, showcasing student voices and innovative solutions. It leverages global events like #EducationDay to amplify its message and engage a wider audience. The content often blends educational advocacy with calls to action, such as reopening schools and promoting equitable access.

Strengths

  • + Established follower base of 104,367
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @WBG_Education reveals an growing Twitter presence with 104,367 followers. The account demonstrates a content-creator strategy, averaging 29.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025