World Intellectual Property Organization (WIPO)

World Intellectual Property Organization (WIPO)

@WIPO

WIPO is the United Nations agency that serves the world’s innovators and creators.

Geneva, Switzerland https://t.co/ziuh7TKwoV Joined 2011-12-05 Date of Analysis: Dec 16, 2025

131,857

Followers

481

Following

12,710

Tweets

67.9

Avg Engagement

1,586

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @WIPO's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2011-12-05
  • Verification:Yes
  • Location:Geneva, Switzerland

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:45.9
  • Avg Retweets per Tweet:22.0
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

WIPO's tweets typically receive an average of 4,425 likes and 1,444 retweets, indicating a highly engaged audience. The account leverages both professional and pop culture themes to maintain interaction.

45.9

Avg Likes/Tweet

22.0

Avg Retweets/Tweet

149,193

Total Likes

71,477

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

26

Median Likes

12

Median Retweets

60

75th Percentile

33,367

Top Tweet

0.51

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

89.4%

Original

5.3%

Replies

4.7%

Retweets

0.6%

Quotes

0.0%

Threads

1.2%

With Media

89.1%

With Links

53.9%

With #Tags

15.0%

With @Mentions

67.1%

With Emojis

228

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.06

Reply/Original Ratio

0.12

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

86.4%

Weekday Posts

13.6%

Weekend Posts

Top Hashtags

#worldipday (166) #patent (147) #trademarks (78) #patents (75) #wipoga (73) #copyright (70) #wipoipai (68) #trademark (59) #madridsystem (58) #marrakeshtreaty (56)

Most Mentioned

@wipo (63) @wto (20) @un (15) @who (14) @eu_ipo (9) @andywipo (8) @the_ipo (7) @ipofficesg (7) @intpublishers (7) @harvard_law (6)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,906 (89%)
Replies 173 (5%)
Retweets 152 (5%)
Quote Tweets 19 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 152 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes innovators, creators, and professionals in intellectual property fields. The account also engages with fans of K-pop, especially BTS ARMY, through cultural content.

Average

Audience Quality

23.0%

Suspicion Index

21.3%

Low-Quality %

71

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

28.9%

Empty Bio

21.3%

<10 Tweets

21.6%

Mass Following (>2K)

0.0%

New (<90 days)

46.3%

Low Ratio (<0.1)

0.0%

New (<180 days)

77.7%

No URL

13.8%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

90,604,197

Total Potential Reach

71

Median Follower Reach

309

75th Percentile Reach

10.1%

>1K followers

1.3%

>10K followers

0.3%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

58.3%

Creators

29,134 accounts

20.5%

Consumers

10,237 accounts

21.3%

Dormant

10,629 accounts

509

Verified Followers

1.02% of total

12.9%

Professional Bios

founder, dev, analyst, etc.

0.12

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Nairobi, Kenya (452) India (404) Lagos, Nigeria (363) Nigeria (339) New Delhi, India (280) Kampala, Uganda (262) London, England (198) Geneva, Switzerland (173) Harare, Zimbabwe (172) Kenya (152)

919

Verified Followers

0.91% of total

12,136

Protected Accounts

12.02% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,101,525 Wrestler Wrestling, Motivation, Self-promotion
@WHO 12,197,529 Healthcare UnitedNations, HealthForAll, COVID19
@UNICEF 9,328,509 Charity Mental health, conversation, stigma
@News_Ejazah 8,298,694 News Coverage education, news, Saudi Arabia
@wef 4,355,585 Economics Economy, Cooperation, Globalization
@UNESCO 3,684,237 Organization Education, Sciences, Culture
@CERN 2,593,151 Research Particle physics, LHC, Research
@antonioguterres 2,104,824 Diplomat Global issues, Human rights, Sustainable development
@nokia 2,093,692 Technology technology, phones, world
@zlj517 1,984,166 Spokesman Geopolitics, Diplomacy, Communication

Top Keywords in Follower Bios

law (3,778) property (2,110) business (2,050) lawyer (1,931) ip (1,908) life (1,750) intellectual (1,621) love (1,613) student (1,533) international (1,458)

Top Hashtags in Follower Bios

#innovation (272) #ai (195) #ip (180) #sdgs (135) #tech (113) #technology (107) #intellectualproperty (106) #blockchain (104) #business (99) #patent (92)

72,433

Followers With Bio

28,564

Followers Without Bio

71.72%

% With Bio

28.28%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

54,980

Combined Engagement

40,380

Total Likes

14,600

Total Retweets

10,996

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

20%

With @Mentions

40%

With Links

Topical Analysis:

Intellectual Property Innovation K-Pop Fan Engagement United Nations Collaboration International Relations
World Intellectual …
@WIPO

ARMY all over the world have always #Got_BTS_right_behind_us As Namjoon once said, ARMY protects BTS, and BTS protects ARMY: The band hasn't just trademarked their name, but also that of their fans, "ARMY" 💜 #Borahae #Got_ARMY_Behind_Us

2021-11-24
Retweets: 8,183 Likes: 25,184 Engagement: 33,367
World Intellectual …
@WIPO

Happy 8th birthday BTS ARMY – you have #PermissionToDance today! To many musicians, their fans are everything For world-famous K-pop band BTS it's no different: The band didn't just protect their name with a trademark, but also that of their fans, "ARMY" 💜 #HBD_TO_ARMY

2021-07-09
Retweets: 2,253 Likes: 6,126 Engagement: 8,379
World Intellectual …
@WIPO

1. Switzerland🇨🇭 2. Sweden🇸🇪 3. U.S.🇺🇸 4. U.K.🇬🇧 5. Republic of Korea🇰🇷 Are the world’s most innovative countries according to WIPO's #GlobalInnovationIndex (GII) 2021: https://t.co/STq8xDoFWb The GII also found that innovation investments remained resilient despite COVID-19.

2021-09-20
Retweets: 1,274 Likes: 4,461 Engagement: 5,735
World Intellectual …
@WIPO

World Intellectual Property Report 2019: Innovative activity is increasingly collaborative🤝 and international🌐 – https://t.co/4xtGTEisnQ ⏩Read the report including case studies on auto and tech companies, and plant biotechnology: https://t.co/QL7hRRBJmL. #WIPR19 https://t.co/FAWv

2019-11-12
Retweets: 391 Likes: 4,609 Engagement: 5,000
World Intellectual …
@WIPO

RT @narendramodi: Innovation is the buzzword across India. Proud of our innovators. We’ve come a long way and want to scale even newer heig…

2022-09-29
Retweets: 2,499 Likes: 0 Engagement: 2,499

Key Insights & Takeaways

WIPO blends professional content with pop culture to engage a broader audience The account uses verified accounts and hashtags to increase visibility and interaction The focus on collaboration and international innovation aligns with WIPO's mission

Strengths

  • + Established follower base of 131,857
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @WIPO reveals an growing Twitter presence with 131,857 followers. The account demonstrates a content-creator strategy, averaging 67.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025