zeldman
Writer, designer, publisher. @Automattic @AListApart @ABookApart #DesigningWithWebStandards @ZeldmanAva ’s dad. He/him/his.
313,642
Followers
5,775
Following
63,949
Tweets
3,097.0
Avg Engagement
9,920
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @zeldman's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2006-12-12
- Verification:No
- Location:New York, NY
Data Summary
- Tweets Analyzed:3,188
- Avg Likes per Tweet:12.2
- Avg Retweets per Tweet:3,084.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,188 tweetsZeldman's tweets typically receive moderate engagement, with an average of 393 likes and 97 retweets, indicating a consistent but not overwhelmingly active audience interaction.
12.2
Avg Likes/Tweet
3,084.8
Avg Retweets/Tweet
38,764
Total Likes
9,834,400
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
3
Median Retweets
74
75th Percentile
233,792
Top Tweet
9.87
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
29.6%
Original
30.8%
Replies
37.4%
Retweets
2.1%
Quotes
0.0%
Threads
1.0%
With Media
36.2%
With Links
12.9%
With #Tags
79.7%
With @Mentions
4.5%
With Emojis
129
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.04
Reply/Original Ratio
0.06
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
80.5%
Weekday Posts
19.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,188 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 1,193 retweets (37% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,188 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHis audience includes professionals in design and web development, as well as followers interested in his personal journey and advocacy. The mix of personal and professional content appeals to a broad, engaged group.
Good
Audience Quality
17.6%
Suspicion Index
17.7%
Low-Quality %
102
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
24.0%
Empty Bio
18.4%
<10 Tweets
17.0%
Mass Following (>2K)
0.0%
New (<90 days)
30.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
53.2%
No URL
11.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
125,361,093
Total Potential Reach
102
Median Follower Reach
383
75th Percentile Reach
11.2%
>1K followers
1.7%
>10K followers
0.6%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
60.2%
Creators
30,090 accounts
21.5%
Consumers
10,731 accounts
18.4%
Dormant
9,179 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,325
Verified Followers
1.31% of total
6,976
Protected Accounts
6.91% of total
10 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,103,180 | Wrestler | Wrestling, Motivation, Self-promotion |
| @jennettemccurdy | 5,489,026 | Actress | Acting, Writing, Podcasting |
| @Photoshop | 3,339,289 | Graphic Designer | design, photography, video editing |
| @Variety | 2,911,544 | Entertainment industry | Entertainment, Business, Variety |
| @benlandis | 2,849,507 | - | - |
| @biz | 2,608,346 | Entrepreneur | technology, entrepreneurship, philanthropy |
| @firefox | 2,566,813 | Browser | non-profit, people-first, browser |
| @sarahcpr | 2,113,387 | Comedian | comedy, author, speaker |
| @GavinNewsom | 2,071,893 | Politician | Family, Politics, California |
| @6BillionPeople | 2,035,562 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
69,802
Followers With Bio
31,197
Followers Without Bio
69.11%
% With Bio
30.89%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,188 analyzed1,022,837
Combined Engagement
0
Total Likes
1,022,837
Total Retweets
204,567
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @JoeBiden: I’m Joe Biden and I approve this message. https://t.co/TuRZXPE5xK
RT @NAACP: And you thought "Taking A Knee" was too much!?!
RT @WhiteHouse: Congresswoman Marjorie Taylor Greene had $183,504 in PPP loans forgiven. https://t.co/4FoCymt8TB
RT @somtochukwu___: we marched because we were getting killed, y’all are rioting because you didn’t get your way...we are not the same.
RT @lavishthought: Black people died for PEACEFULLY PROTESTING.
Key Insights & Takeaways
He shares personal revelations about his neurodivergence and bisexuality, which adds a human element to his professional persona. He uses humor and sharp commentary to critique political and social issues, reflecting his broader interests beyond design. His tweets often link to articles or resources, suggesting a focus on sharing knowledge and engaging in thoughtful discussions.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 313,642
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @zeldman reveals an exceptionally influential Twitter presence with 313,642 followers. The account demonstrates a conversation-first approach, averaging 3,097.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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