The University of Manchester
A proud Manchester institution with teaching, research and social responsibility at the heart of everything we do.
101.100
Followers
687
Following
24.370
Tweets
33,3
Avg Engagement
657
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @OfficialUoM's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2013-11-27
- Verification:No
- Location:Manchester
Data Summary
- Tweets Analyzed:3.246
- Avg Likes per Tweet:26,4
- Avg Retweets per Tweet:6,9
- Followers Analyzed:10.999
Engagement Analysis
Based on 3.246 tweetsThe account consistently receives high engagement with likes and retweets, indicating strong public interest in its content. The verified status of a small percentage of followers suggests a mix of real users and automated accounts.
26,4
Avg Likes/Tweet
6,9
Avg Retweets/Tweet
85.684
Total Likes
22.460
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
2
Median Retweets
14
75th Percentile
47.204
Top Tweet
0,33
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
35,6%
Original
43,2%
Replies
14,4%
Retweets
6,9%
Quotes
0,0%
Threads
2,6%
With Media
66,1%
With Links
18,7%
With #Tags
69,1%
With @Mentions
22,9%
With Emojis
174
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1,21
Reply/Original Ratio
0,48
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
86,2%
Weekday Posts
13,8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.246 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 467 retweets (14% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.246 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10.999 followersThe audience primarily consists of students, faculty, alumni, and the general public interested in university news. It also includes media and potential collaborators due to the account's visibility.
Average
Audience Quality
26,9%
Suspicion Index
34,6%
Low-Quality %
22
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
40,3%
Empty Bio
39,7%
<10 Tweets
10,4%
Mass Following (>2K)
0,0%
New (<90 days)
49,5%
Low Ratio (<0.1)
0,0%
New (<180 days)
82,0%
No URL
28,9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
8.816.840
Total Potential Reach
22
Median Follower Reach
156
75th Percentile Reach
6,6%
>1K followers
1,0%
>10K followers
0,2%
>50K followers
0,1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
39,2%
Creators
4.312 accounts
21,1%
Consumers
2.320 accounts
39,7%
Dormant
4.367 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
82
Verified Followers
0.75% of total
1.220
Protected Accounts
11.09% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @javerias | 1.372.206 | Journalist | Photography, Journalism, Child Labour |
| @iownjd | 771.702 | Lawyer | learn, inspire, engage |
| @ZimEye | 426.472 | Journalist | Zimbabwe, Africa, Journalism |
| @iyoba4u | 230.662 | Student | Education, Dreaming, Advocacy |
| @vip_cyp | 204.730 | Engineer | Civil Engineering, History, Politics |
| @Shipululo | 158.435 | Politician | Activism, Decolonialism, Provocative |
| @NohaAtef | 129.795 | Unknown | Travel, Food, Photography |
| @_atanas_ | 122.824 | Scientist | Molecular Medicine, Digital Health, Innovations |
| @Reem_Khalifa | 121.901 | Journalist | journalism, media, freedom |
| @Pistachio | 121.663 | Marketer | climate crisis, markets, speaker |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6.565
Followers With Bio
4.434
Followers Without Bio
59.69%
% With Bio
40.31%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.246 analyzed57.134
Combined Engagement
50.679
Total Likes
6.455
Total Retweets
11.427
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
❤️💜Congratulations @MarcusRashford! Today Marcus received his honorary doctorate at Old Trafford. Marcus is the youngest recipient of an honorary degree in the history of the University. @ManUtd @England https://t.co/3DnM6gtBAQ
Congratulations to Nazir Afzal OBE @nazirafzal, who will be the University's new Chancellor.
In 2018, Laura Nuttall discovered she had Glioblastoma Multiforme - an aggressive and incurable form of brain cancer. Yesterday, she celebrated her graduation at The University of Manchester with her family. Congratulations Laura, what an achievement! https://t.co/IuxjnkMU4g
@MarcusRashford @ManUtd @England @MENnewsdesk @BBCSport The prestigious award is for @MarcusRashford's ongoing charity work and well-publicised campaign against child poverty off the field, as well as his outstanding sporting achievements on the pitch. https://t.co/TRIdLRtuPJ
What a picture, captured by Luke! https://t.co/IdPSDpRq4v
Key Insights & Takeaways
The account focuses on celebrating achievements and milestones, which drives engagement. It highlights both academic and community contributions, broadening its appeal. The use of emotional and celebratory language helps foster a sense of connection with the audience.
Strengths
- + Established follower base of 101.100
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @OfficialUoM reveals an growing Twitter presence with 101.100 followers. The account demonstrates a conversation-first approach, averaging 33,3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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