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The account maintains a steady level of engagement with average likes and retweets per tweet. It often shares multimedia content, which likely contributes to its engagement rates.

The primary audience includes Japanese government officials, diplomats, and policy makers interested in EU-Japan relations. It also reaches a broader audience interested in international affairs and EU activities.

The account frequently uses hashtags related to social issues like gender equality and human rights, indicating a focus on advocacy and awareness. It shares content about EU-Japan cooperation in security and defense, highlighting strategic partnerships. The use of multimedia content, such as videos, helps to increase visibility and engagement with its audience.