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Adidas announced 26-year-old Mexican singer and rapper Peso Pluma—real name Hassan Emilio Kabande Laija—as its newest brand partner on Friday via Instagram. Known for corridos tumbados and his Grammy-winning album Génesis, Pluma has 43 million monthly Spotify listeners and global hits like 'Ella Baila Sola.' He called it a childhood dream to represent the three stripes for Mexico and his culture, while Adidas praised his authenticity and pride. The deal joins stars like Bad Bunny, with fans eyeing future signature sneakers amid Pluma's L.A. All-Star performance tonight.

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Peso Pluma grinned cheekily in a photo, a gloved hand pretending to shave stripes into his bushy eyebrows. The playful images marked his new partnership with Adidas.

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SB19 will headline both days of the fifth Aurora Music Festival on May 2-3 at Clark Global City, sharing the stage each night with IV OF SPADES and acts like Sarah Geronimo, Ben&Ben, Sexbomb Girls, Parokya ni Edgar, and Kamikazee. Tickets range from 1,000 PHP for Gold to 5,000 PHP for Platinum, available via ticket.epiceventsph.com or SM Tickets. The group also shared desert-themed concept photos and a cryptic teaser hinting at a new track called 'VISA,' building excitement for their April 18 'Wakas at Simula: The Trilogy Concert Finale' at SMDC Festival Grounds after their 'SAWKO' album hit 5 million streams.

Key Takeaway

SB19 fans lit up with joy when the Aurora Music Festival lineup dropped, placing their favorites at the top of two massive nights packed with OPM stars.

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The epic Caribbean western 'Porto Rico,' directed by Residente in his feature debut, stars Bad Bunny as revolutionary José Maldonado Román, known as Águila Blanca, who led ex-convicts to reclaim Puerto Rico's identity during its shift from Spanish to U.S. rule in the late 19th century. Co-written with Oscar winner Alexander Dinelaris, the film draws from true events and features Viggo Mortensen, Edward Norton, and Javier Bardem, with production by Norton and executive producing from Alejandro G. Iñárritu. Residente shared his lifelong dream of telling Puerto Rico's controversial history with intensity and honesty, blending visceral drama in a project first revealed in 2023.

Key Takeaway

Bad Bunny steps into his first leading film role, joining Oscar heavyweights in a raw tale of Puerto Rico's fight against colonialism.

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Twitter user @barbarismcrit labeled an opinion on Puerto Rican artist Benito as 'too woke,' sparking discussions on whether criticism portraying Benito as a conquistador or privileged due to his whiteness is woke, ignorant, or xenophobic. Commenters debated power dynamics between Puerto Rico and the US, rejecting the notion that Benito's perceived whiteness grants privilege in that context. The conversation highlighted disagreements on applying US-centric worldviews to Latin America and accusations of hypocrisy among critics.

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The attack happened Monday night, February 9, 2026, at Vitafuerte Fitness Center in Cartago, Costa Rica, where 34-year-old Jeffrey Giovanny Araya Achio, known as 'Saya,' died from shots to his head, neck, and back. Investigators link it to gang turf wars over drugs in the La Unión area; Araya had a criminal record including robbery and weapons charges and had just left prison. The video spread online with false claims it was from Las Vegas, but locals and facts confirmed the Costa Rican origin amid rising regional violence.

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A helmeted gunman walked into a busy gym, calmly approached Jeffrey Araya on the leg press, and fired 16 shots as shocked workout partners froze.

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In 2012, Harvard mathematician Martin Nowak emailed Epstein about meeting geneticist Svante Pääbo, who sequenced the Neanderthal genome, suggesting the pair could 'build a Neanderthal person.' The message, from Epstein's newly released files, prompted jokes linking it to Nikolai Valuev, the 7-foot Russian boxer-turned-politician with a pronounced brow ridge often compared to Neanderthals. Experts note human cloning remains banned and unfeasible, with no evidence of actual experiments, though Epstein funded fringe science and mused about de-extincting Neanderthals.

Key Takeaway

A resurfaced email from Jeffrey Epstein's files pictures two scientists teaming up to create a Neanderthal person—a wild idea that quickly paired with memes about a towering Russian politician.

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On the BBC Sounds podcast Sidetracked with Annie and Nick, Grimshaw shared a funny exchange after praising Styles' dance moves in the 'Aperture' video while wearing the floppy Collapse sneakers. He texted Styles about getting a painful corn from trying them, and Styles replied with 'Ha ha ha' followed by 'They’re basically socks. Absolute piss take'—British slang for something ridiculous. The lime-green kicks from the January 23 video have fueled the 'sneakerina' trend, and fans love Styles' cheeky humor, with Grimshaw joking about asking him about corns at the Brit Awards 2026.

Key Takeaway

Harry Styles burst out laughing in a text to old friend Nick Grimshaw, dismissing his quirky Prada sneakers as 'basically socks' and a total joke.

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After attending Super Bowl LX on February 8 at Levi's Stadium, where Seattle faced New England, Bieber shared cozy snaps of Hailey in oversized hoodies and sweats, spotlighting his 2025 streetwear brand SKYLRK. He followed with a moody video teaser for her February 13 collab drop, featuring sleek outfits and a leather jacket she helped design. Fans celebrated the posts as a sweet show of unity, especially amid brief pre-game elevator buzz and lip-reading speculation.

Key Takeaway

Justin Bieber posted mirror selfies of Hailey grinning on a private jet, arms wide in a carefree pose with SKYLRK sneakers nearby.

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Bad Bunny performed a primarily Spanish-language Super Bowl LX halftime show at Levi's Stadium in Santa Clara, featuring themes of unity across the Americas with flags from multiple countries, an inspirational speech on self-belief, dancers dressed as plants, a traditional Puerto Rican wedding on stage, and a closing 'God Bless America.' Lady Gaga joined as a surprise guest for a salsa version of 'Die With a Smile,' while the show drew a record 135.4 million viewers and sparked widespread social media debate.

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Social media users debate Sabrina Carpenter's lyrics evolving to a less mature persona and her playful 'Bugs Bunny burlesque' sexuality in sensual contexts. They compare her style to artists like Madonna, Janet Jackson, Sade, and Nina Simone, discussing whether her music infantilizes sex or expresses youthful experiences. Users criticize suggestions of male partners for her, citing mismatches with her preferences.

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