Twitter/X Trends in Long Beach - Real-Time Analytics & Trending Hashtags
Search Twitter/X trends in Long Beach with real-time analytics. Track trending hashtags, discover viral topics, and analyze what's trending now on Twitter/X in United States.
Long Beach Twitter/X Trends Analytics & Market Overview
Trends Snapshot
Overview
Discover what's trending on Twitter/X in Long Beach, United States. Track popular hashtags, viral conversations, and breaking news from Long Beach's social media users.
Daily Trends Email
Get Long Beach trends in your inbox daily. Free forever.
Subscribed!
Check your email
No spam. Unsubscribe anytime.
Popular Topics
Trending topics in Long Beach often include local news, events, sports teams, weather updates, and broader discussions from United States such as popular topics include us politics, nfl and nba, hollywood, technology startups, fast food debates, and discussions about social movements..
Twitter/X Trends in United States
| # | Keyword | Date | Location | Tweet Volume (24hrs) | |
|---|---|---|---|---|---|
| 1 | Jan 31, 2026 09:47 | Long Beach, United States | N/A |
Request Trend AnalysisGet notified when analysis is ready |
|
|
Tweets analyzed
Sentiment
Related Topics
Tweet Volume
What's HappeningKey PointsRelated TopicsTop SourcesTrend Activity |
|||||
| 2 | Jan 31, 2026 09:47 | Long Beach, United States | N/A |
Request Trend AnalysisGet notified when analysis is ready |
|
|
Tweets analyzed
Sentiment
Related Topics
Tweet Volume
What's HappeningKey PointsRelated TopicsTop SourcesTrend Activity |
|||||
| 3 | Jan 31, 2026 09:47 | Long Beach, United States | N/A |
Request Trend AnalysisGet notified when analysis is ready |
|
Related News: #VERZUZ
Entertainment
South African Fans Debate K.O vs Cassper Nyovest in Verzuz BattleFebruary 18, 2026 9:40 PM Full SummaryMusic curator Sihle The Plug kicked off the heated online matchup Wednesday, pitting Soweto's K.O—known for Teargas classics like 'Wake Up' and solo hits from Skhanda Republic—against Mahikeng's Cassper Nyovest, whose tracks like 'Doc Shebeleza' and 'Ghetto' redefined the 2010s. Fans clash over catalogs, with K.O backers praising his longevity and lyricism in songs like 'Caracara,' while Cassper supporters tout his commercial smashes and electric stage energy. Both rappers have over 15 years in the game, fueling endless arguments on hits, performances, and who dominates a full 20-song showdown. Key TakeawayTwo SA hip-hop legends face off in fans' imaginations: K.O's gritty bars against Cassper Nyovest's stadium anthems, splitting the community right down the middle. Context & EntitiesTopics
Hip Hop
Organizations
Tear Gas
People
K.O.
Refiloe Maele Phaswane
Cassper Nyovest
Related Posts (7)+ 1 more posts |
|||||
|
Tweets analyzed
Sentiment
Related Topics
Tweet Volume
What's HappeningKey PointsRelated TopicsTop SourcesTrend Activity |
|||||
| 4 | Jan 31, 2026 09:47 | Long Beach, United States | N/A |
Request Trend AnalysisGet notified when analysis is ready |
|
|
Tweets analyzed
Sentiment
Related Topics
Tweet Volume
What's HappeningKey PointsRelated TopicsTop SourcesTrend Activity |
|||||
| 5 | Jan 31, 2026 09:47 | Long Beach, United States | N/A |
Request Trend AnalysisGet notified when analysis is ready |
|
Related News: Catherine
News
Catherine and Anne Carry On Royal Duties After Andrew's ArrestFebruary 22, 2026 3:54 PM Full SummaryCatherine, patron of England Rugby, attended the Six Nations match against Ireland on Saturday, her first public outing since police arrested her uncle-in-law Andrew on February 19 over an ongoing investigation linked to Epstein ties. The day before, Anne visited the Yorkshire Crisp Company in Sheffield, ignoring reporters' questions about her brother as she carried out her duties. These appearances sparked online divides, with supporters praising their grit and critics calling the visits pointless taxpayer-funded outings. Key TakeawayPrincess Catherine smiled through the crowd at Twickenham Stadium, wrapped in an England scarf, while Princess Anne toured a crisp factory in pouring rain—both just days after Andrew's arrest rocked the family. Context & EntitiesTopics
Celebrity
Organizations
Walkers Crisps
People
Catherine, Princess of Wales
Places
Walkers Crisps Factory
Related Posts (8)+ 2 more posts |
|||||
|
Tweets analyzed
Sentiment
Related Topics
Tweet Volume
What's HappeningKey PointsRelated TopicsTop SourcesTrend Activity |
|||||
| 6 | Jan 31, 2026 09:47 | Long Beach, United States | N/A |
Request Trend AnalysisGet notified when analysis is ready |
|
Related News: Draymond
Sports
Sam Vecenie's tweet criticizing Warriors fans for planning to hate-watch Draymond Green on Atlanta Hawks draws racism accusationsFebruary 14, 2026 11:54 PM Full SummarySam Vecenie tweeted criticism of Golden State Warriors fans intending to subscribe to NBA League Pass solely to hate-watch Draymond Green after his trade to the Atlanta Hawks, implying they could not otherwise afford it. The tweet prompted backlash from users accusing Vecenie of racism and racial insensitivity. Discussions also touched on fan loyalty to traded players like Andrew Wiggins and Draymond Green. Context & EntitiesTopics
NBA
Organizations
Golden State Warriors
Atlanta Hawks
People
Sam Vecenie
Draymond Green
Andrew Wiggins
Sports Teams
Golden State Warriors
Atlanta Hawks
Related Posts (10)+ 4 more posts |
|||||
|
Tweets analyzed
Sentiment
Related Topics
Tweet Volume
What's HappeningKey PointsRelated TopicsTop SourcesTrend Activity |
|||||
| 7 | Jan 31, 2026 09:47 | Long Beach, United States | N/A |
Request Trend AnalysisGet notified when analysis is ready |
|
Related News: Epstein
News
China's CGTN Calls Epstein Files a CT Scan of U.S. Elite CorruptionFebruary 23, 2026 10:19 AM Full SummaryThe U.S. Justice Department released nearly 3.5 million pages of Epstein files on January 30, 2026, under the Epstein Files Transparency Act signed by President Trump in November 2025. These documents detail Epstein's sex trafficking, Ghislaine Maxwell's case, and his 2019 death, naming prominent figures but leading to few prosecutions so far. CGTN's mid-February broadcast highlighted victims' exposed names versus protected abusers, contrasting with more measured U.S. coverage and sparking global talks on elite accountability amid international fallout like Prince Andrew's arrest. Key TakeawayCGTN host Wang Guan likened the newly released Jeffrey Epstein files to a 'CT scan of the whole system,' exposing courts, banks, and politicians too powerful to face charges. Context & EntitiesTopics
Politics
Organizations
CGTN
People
Wang Guan
Jeffrey Epstein
Events
Epstein files release
Related Posts (7)+ 1 more posts |
|||||
|
Tweets analyzed
Sentiment
Related Topics
Tweet Volume
What's HappeningKey PointsRelated TopicsTop SourcesTrend Activity |
|||||
| 8 | Jan 31, 2026 09:47 | Long Beach, United States | N/A |
Request Trend AnalysisGet notified when analysis is ready |
|
Related News: First Lady
News
Nigeria's First Lady Oluremi Tinubu Calls on Christians and Muslims to Pray for Peace, Unity, and Prosperity as Lent and Ramadan BeginFebruary 18, 2026 5:16 AM Full SummaryFirst Lady Senator Oluremi Tinubu released separate messages to Christians and Muslims at the start of Lent and Ramadan. She urged prayers for Nigeria's peace, unity, and prosperity. The appeal emphasizes spiritual support for the nation's well-being amid ongoing discussions. Context & EntitiesTopics
Religion
People
Oluremi Tinubu
Places
Nigeria
Events
Lent
Ramadan
Related Posts (10)+ 4 more posts |
|||||
|
Tweets analyzed
Sentiment
Related Topics
Tweet Volume
What's HappeningKey PointsRelated TopicsTop SourcesTrend Activity |
|||||
| 9 | Jan 31, 2026 09:47 | Long Beach, United States | N/A |
Request Trend AnalysisGet notified when analysis is ready |
|
Related News: Iron Lung
Entertainment
Iron Lung Concept Art Reveals Blood Eel HorrorFebruary 12, 2026 5:26 AM Full SummaryMolly Brown, known as @deadly_melodic, unveiled haunting concept art for the blood eel from Markiplier's Iron Lung film, crediting Mark Fischbach and Amy Nelson for the chance. The $3 million indie horror, adapting David Szymanski's 2022 game, has grossed over $34 million worldwide since its January 30 limited release, expanding to thousands of theaters amid strong audience love at 90%+ on Rotten Tomatoes despite mixed critic scores. Fans are rewatching obsessively, creating art of the she/her eel, and boosting sales of the original game. Key TakeawayArtist Molly Brown shared the final designs for Iron Lung's pale, skull-riddled blood eel, complete with tentacles and humanoid limbs—a creature straight from fans' nightmares. Context & EntitiesTopics
Movies & TV
People
Markiplier
Places
Singapore
Events
Iron Lung screenings
Related Posts (6) |
|||||
|
Tweets analyzed
Sentiment
Related Topics
Tweet Volume
What's HappeningKey PointsRelated TopicsTop SourcesTrend Activity |
|||||
| 10 | Jan 31, 2026 09:47 | Long Beach, United States | N/A |
Request Trend AnalysisGet notified when analysis is ready |
|
|
Tweets analyzed
Sentiment
Related Topics
Tweet Volume
What's HappeningKey PointsRelated TopicsTop SourcesTrend Activity |
|||||
| 11 | Jan 31, 2026 09:47 | Long Beach, United States | N/A |
Request Trend AnalysisGet notified when analysis is ready |
|
Related News: Jay Z
Entertainment
Epstein Files Name-Drop Fuels Jay-Z and Beyoncé Breakup RumorsFebruary 9, 2026 2:00 AM Full SummaryThe U.S. Department of Justice released more Epstein documents this week, including a 2019 anonymous FBI tip from a purported victim alleging abuse and waking up in a room with Jay-Z and Harvey Weinstein. Experts stress this is just an unverified public submission, not evidence or charges, yet it sparked false reports of Beyoncé and Jay-Z heading for divorce—traced to a parody account with no TMZ story or court filings. Fans divided online, some rallying to protect Beyoncé while others referenced Jay-Z's past accusations, but the couple, married since 2008 with three kids, stayed silent amid the unsubstantiated buzz. Key TakeawayA single unverified tip in unsealed Epstein files mentioned Jay-Z, and suddenly online chatter filled with divorce claims about him and Beyoncé. Context & EntitiesTopics
Celebrity
People
JeLaminah
Beyoncé
Princess Diana
Jay-Z
Jeffrey Epstein
Related Posts (7)+ 1 more posts |
|||||
|
Tweets analyzed
Sentiment
Related Topics
Tweet Volume
What's HappeningKey PointsRelated TopicsTop SourcesTrend Activity |
|||||
| 12 | Jan 31, 2026 09:47 | Long Beach, United States | N/A |
Request Trend AnalysisGet notified when analysis is ready |
|
|
Tweets analyzed
Sentiment
Related Topics
Tweet Volume
What's HappeningKey PointsRelated TopicsTop SourcesTrend Activity |
|||||
| 13 | Jan 31, 2026 09:47 | Long Beach, United States | N/A |
Request Trend AnalysisGet notified when analysis is ready |
|
Related News: Lemon
Entertainment
NEX's 'Lemon' Cover Reaches 1 Million Views on YouTubeFebruary 19, 2026 7:23 AM Full SummaryNattakit Chaemdara, the 20-year-old rapper and dancer from Thai boy band BUS, released the emotional 3-minute-53-second cover in October 2025 via the BUS Cover Project on YouTube. Uploaded by the official BUS because of you i shine channel, it hit over 1 million views and 36,000 likes as supporters streamed it as a pre-birthday gift. The channel celebrated with a poetic nod to the song, while fans shared view counter screenshots and trended it on Thailand's music charts, spotlighting NEX's vocal growth in the T-pop scene. Key TakeawayNEX poured his heart into a black-and-white cover of Kenshi Yonezu's 'Lemon,' capturing lost love with lyrics like 'If only it were a dream.' Fans made it a reality, pushing the video past 1 million views just ahead of his March birthday. Context & EntitiesTopics
Music
Organizations
NEX
People
Kenshi Yonezu
Events
BUS COVER PROJECT
Related Posts (7)+ 1 more posts |
|||||
|
Tweets analyzed
Sentiment
Related Topics
Tweet Volume
What's HappeningKey PointsRelated TopicsTop SourcesTrend Activity |
|||||
| 14 | Jan 31, 2026 09:47 | Long Beach, United States | N/A |
Request Trend AnalysisGet notified when analysis is ready |
|
Related News: Marina
Other
Carnival Doppelgangers Stun at Marina Sena's Block PartyFebruary 20, 2026 1:04 AM Full Summarylolozinha spotted her look-alike at singer Marina Sena's bloco in Belo Horizonte on February 19 and snapped photos that drew over 102,000 likes. Both wore white tops, silver earrings, and the same eye makeup in the sunny street scene of dancers and colorful umbrellas. Replies filled with jokes about long-lost sisters and panicking dads, while lolozinha laughed along and hinted at more fun ahead. Key TakeawayTwo women with matching curly hair, nose rings, and grins posed together amid the Carnival crowd, looking so alike they could be twins. Context & EntitiesTopics
Celebrity
People
lolozinha
Marina Sena
Places
Marina Sena's Bloco
Events
Marina Sena's Bloco
Related Posts (8)+ 2 more posts |
|||||
|
Tweets analyzed
Sentiment
Related Topics
Tweet Volume
What's HappeningKey PointsRelated TopicsTop SourcesTrend Activity |
|||||
| 15 | Jan 31, 2026 09:47 | Long Beach, United States | N/A |
Request Trend AnalysisGet notified when analysis is ready |
|
Related News: Melania
News
Paul Thomas Anderson and Jonny Greenwood Demand Removal of Phantom Thread Track from Melania DocumentaryFebruary 10, 2026 6:29 PM Full SummaryThe duo issued a joint statement calling out Universal for using Greenwood's 'Barbara Rose' cue from Phantom Thread without consulting him, breaching his composer agreement, and demanded its removal from Melania, directed by Brett Ratner. The film, which follows Melania in the 20 days before Donald Trump's 2025 inauguration, has faced a rocky box office run—$13.4 million domestically after a sharp drop, and weak overseas earnings—plus critic backlash as propaganda. Melania producer Marc Beckman dismissed the claims as a 'blatant lie,' insisting all music contracts were properly executed and artists compensated. Key TakeawayPaul Thomas Anderson and Radiohead's Jonny Greenwood just drew a line in the sand over their 2017 film score showing up in Melania Trump's new documentary. Context & EntitiesTopics
Movies & TV
Organizations
Radiohead
People
Paul Thomas Anderson
Jonny Greenwood
Melania Trump
Marc Beckman
Events
Phantom Thread
Related Posts (6) |
|||||
|
Tweets analyzed
Sentiment
Related Topics
Tweet Volume
What's HappeningKey PointsRelated TopicsTop SourcesTrend Activity |
|||||
| 16 | Jan 31, 2026 09:47 | Long Beach, United States | N/A |
Request Trend AnalysisGet notified when analysis is ready |
|
|
Tweets analyzed
Sentiment
Related Topics
Tweet Volume
What's HappeningKey PointsRelated TopicsTop SourcesTrend Activity |
|||||
| 17 | Jan 31, 2026 09:47 | Long Beach, United States | N/A |
Request Trend AnalysisGet notified when analysis is ready |
|
|
Tweets analyzed
Sentiment
Related Topics
Tweet Volume
What's HappeningKey PointsRelated TopicsTop SourcesTrend Activity |
|||||
| 18 | Jan 31, 2026 09:47 | Long Beach, United States | N/A |
Request Trend AnalysisGet notified when analysis is ready |
|
|
Tweets analyzed
Sentiment
Related Topics
Tweet Volume
What's HappeningKey PointsRelated TopicsTop SourcesTrend Activity |
|||||
| 19 | Jan 31, 2026 09:47 | Long Beach, United States | N/A |
Request Trend AnalysisGet notified when analysis is ready |
|
Related News: Wizards
Sports
Wizards Sweep Pacers in Back-to-Back Wins with Williams' Career NightFebruary 21, 2026 10:52 AM Full SummaryThe Washington Wizards stunned the Indiana Pacers with consecutive victories, including Friday's 131-118 win at Capital One Arena after Thursday's 112-105 gritty battle. Williams shot 9-of-11 efficiently, while rookie Bub Carrington dazzled with a crossover that sent a defender's shoes flying, and Sharife Cooper added 18 points. Pascal Siakam missed both games, listed first for personal reasons then hamstring management, fueling fan accusations of tanking as both bottom-dwelling teams chase lottery odds. Key TakeawayAlondes Williams, on a 10-day contract, exploded for 25 points and 10 rebounds, leading the Wizards to a 131-118 blowout over a star-less Pacers squad. Context & EntitiesTopics
NBA
People
Jay Huff
Sports Teams
Indiana Pacers
Washington Wizards
Related Posts (7)+ 1 more posts |
|||||
|
Tweets analyzed
Sentiment
Related Topics
Tweet Volume
What's HappeningKey PointsRelated TopicsTop SourcesTrend Activity |
|||||
Loved These United States Trends? Get Them Daily!
Join 500+ subscribers getting United States's top trending topics, hashtags, and viral content delivered every morning. 100% free, forever.
You're All Set!
Check your inbox to confirm your subscription. Your first daily digest is on its way!
Understanding Long Beach Twitter/X Trends
Get deeper insights into what drives social media conversations in Long Beach
Why Is This Trending in Long Beach?
When you see a topic trending in Long Beach, it means there's been a sudden surge in conversations about it. This could be triggered by local breaking news, a viral moment, sports events, political developments, or cultural phenomena specific to Long Beach and United States.
Our platform shows you the tweet volume and timeline so you can understand when the trend started and gauge its intensity. Click on any trending topic to see the original tweets and discover the full context behind why it's capturing attention in Long Beach.
What Do Long Beach Trends Mean?
Not all trending topics are self-explanatory. Long Beach trends often include local references, cultural context, slang, or inside jokes specific to the city and United States that may be confusing at first glance. A trending hashtag might reference a local event, city politics, or neighborhood-specific social movements.
Use our trends analysis feature to get AI-powered context about what each trend means, who's involved, and why it matters. This helps you quickly understand unfamiliar references and decide whether a trend is relevant to your interests or business in Long Beach.
Who's Behind Long Beach's Top Trends?
Long Beach's trending topics are driven by various influencers: local celebrities, city politicians, regional news media, local content creators, sports figures, and Long Beach residents who spark viral moments. Understanding who initiated or amplified a trend helps you assess its credibility and local reach.
When you click on a trending topic, you'll see the key accounts discussing it in Long Beach. Look for verified accounts, high engagement rates, and local sources to separate genuine Long Beach trends from manufactured or bot-driven activity.
How to Spot Trending Topics Early in Long Beach
Catching trends early in Long Beach gives you a competitive advantage in the local market. Monitor our trends page throughout the day to see emerging Long Beach topics before they hit peak popularity. Look for rapidly increasing tweet volumes and check our historical charts to identify acceleration patterns.
Subscribe to daily Long Beach trend emails to receive morning alerts about new trending topics. Set up our search filters to track specific keywords or hashtags relevant to your niche in Long Beach, and use date navigation to study when trends typically emerge in the city.
Ready to Track More Twitter/X Data?
Explore our comprehensive suite of Twitter/X analytics tools including tweet downloads, follower analysis, and archive search.
Twitter/X Trends Platform Features
Everything you need to track and analyze Twitter/X trends in United States and beyond.
60+ Countries
Track trends from United States and 60+ other countries worldwide including US, UK, India, Brazil, and many more.
Historical Data
Access past trends with date navigation, tweet volume metrics, and visual charts to track trends over time.
Advanced Search
Search and filter trending topics by keyword, date range, and location to find exactly what you need.
AI-Powered Insights
Get instant AI analysis for any United States trend explaining what it's about, why it's trending, and who's involved. Click "View Insights" to see detailed context.
Other Cities in United States
Explore trends in other major cities across United States
Explore Trends by Country
Discover what's trending in different countries around the world
North America
South America
Europe
Asia
Africa
FAQ
The trending hashtags in Long Beach right now are displayed in the table above. These change constantly based on local events, social movements, sports, and popular conversations happening specifically in Long Beach, United States. Check this page regularly to see what topics are capturing attention in the city, or subscribe to our daily email alerts for Long Beach trends delivered to your inbox every morning.
To check trending topics specifically for Long Beach: 1) Use this page to see real-time Long Beach trends with historical data, 2) Search for specific keywords using our search box above, 3) Navigate through different dates to see past Long Beach trends, 4) Click on any trend to see tweet volumes and direct links to Twitter/X, 5) Subscribe to our free daily email to receive Long Beach trends every morning.
The most popular hashtags in Long Beach are shown in the trending table on this page. Scroll through today's Long Beach trends to see which hashtags have the highest tweet volumes. Click on any hashtag to see its performance over time with our chart feature. You can also use the date navigator to explore which hashtags were popular on previous days in Long Beach.
For Long Beach-focused posts, use 2-3 relevant hashtags for optimal engagement. Use 1-2 trending Long Beach hashtags from our list above, plus 1 niche-specific tag relevant to your local content. Quality matters more than quantity—choose hashtags that genuinely match your content and target the Long Beach and United States audience. Avoid overusing hashtags as it can look spammy and reduce local engagement.
To find viral hashtags in Long Beach: 1) Check our trending table above for the highest tweet volumes, 2) Subscribe to daily Long Beach trend emails to catch viral hashtags early, 3) Monitor our historical charts to see which hashtags are accelerating rapidly in Long Beach, 4) Look for Long Beach-specific breaking news, local sports events, or cultural moments, 5) Use our search filter to track specific topics relevant to Long Beach. Viral hashtags often relate to local city events, Long Beach politics, entertainment, or user-generated challenges within the community.
Viral hashtags in Long Beach typically share these characteristics: 1) Timely - related to Long Beach current events, local breaking news, or city politics, 2) Emotional - evoke strong feelings relevant to Long Beach's community (humor, pride, outrage), 3) Shareable - encourage participation from the Long Beach community, 4) Easy to understand within Long Beach's local context, 5) Community-driven - organically created by Long Beach residents. Check our trending table to see examples of what's currently going viral in Long Beach.
In Long Beach, hashtags that get the most attention include: 1) Long Beach-specific breaking news and local political events, 2) Local entertainment, sports teams, and city celebrity moments, 3) Long Beach sports events and team victories, 4) Cultural celebrations and city-specific events, 5) Viral challenges that gain traction in Long Beach, 6) Social movements relevant to the Long Beach community. See the tweet volume column in our trends table above to identify which Long Beach hashtags are currently getting the most engagement.
To check if a specific hashtag is trending in Long Beach: 1) Search for it using the search box on this page, 2) Look for it in our Long Beach trending table above, 3) Click the chart icon to see its tweet volume history in Long Beach, 4) Compare its performance with other Long Beach trends to gauge relative popularity in the city, 5) Monitor it daily to track whether it's gaining or losing momentum in Long Beach. High tweet volumes (hundreds or thousands) within hours typically indicate trending status in Long Beach.
To reach the Long Beach audience: 1) Use 1-2 trending hashtags from our Long Beach list above, 2) Include Long Beach-specific location tags and neighborhood references, 3) Add niche hashtags relevant to your content and Long Beach interests, 4) Limit to 2-3 total hashtags for optimal engagement, 5) Avoid unrelated trending tags just for visibility. Research what successful Long Beach-based accounts and local businesses use. Quality matters more than quantity—choose hashtags that genuinely connect your content with the Long Beach community.
To spot Long Beach trends early: 1) Check this page multiple times daily to catch emerging Long Beach topics, 2) Subscribe to our daily Long Beach trends email for morning alerts, 3) Monitor our tweet volume charts for rapidly increasing trends in Long Beach, 4) Follow Long Beach's key local influencers, news outlets, and community leaders, 5) Use our historical data to identify recurring patterns in Long Beach, 6) Set up keyword alerts for topics relevant to Long Beach and United States. Early detection gives you a competitive advantage in Long Beach's fast-moving local social media landscape.
Long Beach hashtags that get the most views are listed at the top of our trending table above, sorted by tweet volume. Look for Long Beach hashtags with tweet volumes in the hundreds or thousands (depending on city size). These typically include Long Beach local breaking news, major Long Beach sports events, viral Long Beach entertainment moments, and Long Beach-specific political or community developments. Use our historical charts to track which Long Beach hashtags consistently generate high engagement and views over time.