Freddie Mac

Freddie Mac's tweets typically receive an average of 373 likes and 120 retweets, indicating moderate to high engagement. Their content is well-received and shared within their target audience.

Their audience includes lenders, homebuyers, and real estate professionals interested in housing market trends and financial tools. They also engage with renters and homeowners looking for wealth-building advice.

They focus on innovative solutions like AIM for self-employed borrowers, which simplifies the underwriting process. They highlight trends such as homebuyer migration patterns during the pandemic, showing awareness of market shifts. They emphasize long-term wealth-building strategies, targeting renters and homeowners seeking financial guidance.